MARKETING RESEARCH – AUSTRALIA

New partnership delivers powerful understanding of customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-17

Roy Morgan Research has announced a partnership with Melbourne-based Lexer. Analysing real-time data from social and public sources, Lexer creates rich profiles of a brand’s customers and prospects. When integrated with Roy Morgan’s Helix Personas, the enriched customer profiling enables clients to reach beyond their current CRM to discover what matters most to their audience – live. Roy Morgan’s Chief Digital Officer, Howard Seccombe, says the company’s clients use Helix Personas every day to inform their strategies, marketing campaigns and product development, and it was obvious that Roy Morgan needed to find a way of connecting Helix Personas with real-time human data to provide context and structure around the Personas who generate, engage and follow in these conversations.

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ROY MORGAN RESEARCH LIMITED, LEXER

Aussies don’t trust social media: report

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Original article by Angus Livingston
The Australian – Page: Online : 16-Aug-17

Roy Morgan Research’s State of the Nation Media Report shows that TV is still the main source of news for 69 per cent of Australians, while TV is the most trusted source of news for 41.5 per cent. Meanwhile, 32 per cent of Australians identify social media as their main source of news, although just four per cent say social media is their most trusted source of news. Print and digital newspapers are the main source of news for 48 per cent of Australians, while they are the most trust source of news for 25 per cent.

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ROY MORGAN RESEARCH LIMITED

It’s Official: Sydney Morning Herald is still Australia’s most widely read masthead and Australians continue to embrace the shift to digital news

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Aug-17

Roy Morgan Research has released the latest Readership report for Australian Newspapers for the 12 months to June 2017. Some 12,913,000 Australians aged 14+ (64.8 per cent) now read or access newspapers in an average 7-day period either in print, or online via website or app. This is virtually unchanged from a year ago. While cross-platform audiences are steady, the latest results show that growing numbers of Australians are choosing to consume their news via digital platforms rather than through the traditional print format. Over the past 12 months nine of Australia’s leading mastheads have increased their digital readership, while only three have increased their print readership. "The Sydney Morning Herald" is the most widely-read masthead, with cross-platform readership of 4,235,000, up 3.8 per cent from a year ago; the increase was driven by an increase in digital readership that more than offset the loss of print readers.

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ROY MORGAN RESEARCH LIMITED

It’s Official: Australia’s leading magazines buck conventional wisdom and grow their print readership

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Aug-17

Roy Morgan Research has released the latest Australian Magazine Readership report for the 12 months to June 2017, showing that 10 of Australia’s 15 leading titles increased their print readership over the past year. A total of 12,470,000 Australians aged 14+ (62.6 per cent) now read print magazines, which is virtually unchanged from a year ago (down only 0.1%). The withdrawal of major publishers from audited circulation results for magazines last year means Roy Morgan’s readership results are the only truly independent measure of magazine performance now available. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,755,000 per issue (up 7.3 per cent). Meanwhile, nine of Australia’s leading 10 magazine ranked by cross-platform audiences retain a significantly larger readership via their print editions than their digital offerings.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BAUER MEDIA AUSTRALIA PTY LTD

Millennials driving growth in private health insurance with over one million increase since 2008

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Aug-17

A Roy Morgan Single Source survey has found that since 2008, there has been an increase of 1.1 million millennials with private health insurance, which accounts for 49.6% of the overall market growth. Millennials now account for 24.5% of the private health insurance market, compared with only 16.3% in 2008. Millennials’ share of the market was well below that of pre-boomers, baby boomers and generation X in 2008, but as a result of their rapid growth, they are now close to being the most significant generation in this market. Although 43.6% of millennials overall now have private health insurance, this varies considerably by income. In terms of personal income, 32.4% of millennials with an income of less than $50,000pa have private health insurance, but this increases to 71.1% among those with incomes of $100,000pa or more.

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ROY MORGAN RESEARCH LIMITED

Small private health insurers lead in satisfaction and improvement – big funds lag

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Aug-17

A Roy Morgan Single Source survey has found that Teachers Federation Health (85.1%), Health Partners (84.6%) and CBHS (84.1%) were the top three performers among Australia’s fifteen largest private health insurance funds for customer satisfaction in the year to June 2017. These three funds all went against the overall negative satisfaction trend over the last year, with Teachers Federation Health up 2.1%, Health Partners up 1.1% and CBHS up 0.8%. Satisfaction with the two largest funds remain below the smaller players, with BUPA on 70.7% (down 2.8% over the last year) and Medibank Private on 68.4% (down 1.6%). Smaller funds also performed best on customer advocacy, with 73% of Teachers Federation Health members being "highly likely" to recommend their fund to friends or colleagues, followed by Defence Health (71.2%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TEACHERS FEDERATION HEALTH LIMITED, HEALTH PARTNERS, CBHS FRIENDLY SOCIETY LIMITED, BUPA AUSTRALIA PTY LTD, MEDIBANK PRIVATE LIMITED – ASX MPL, DEFENCE HEALTH LIMITED, LATROBE HEALTH SERVICES, TEACHERS’ UNION HEALTH

Is truth the first victim of research automation?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Aug-17

As artificial intelligence gets smarter, automated market research and survey programs are becoming ubiquitous. But is truth the first victim of automation. According to David Autor, an economist at MIT, this kind of automation is best applied to explicit, codifiable procedures where automation vastly exceeds human labour in speed, quality, accuracy and cost efficiency. Tasks that have proved most difficult to automate, he adds, are those that demand flexibility, judgment and common sense. Automated surveys are good at posing the questions and collecting, even organising the answers – that is a rational, codifiable procedure. But what about the analysis of oceans of data? That is where the human traits of flexibility, judgment and common sense come into play. According to the Roy Morgan Research Institute, trust and truth are treasures in a world of disposable, phoney information. The Australian Human Rights Commission trusted Roy Morgan’s human driven processes when it commissioned a study on sexual assault and harassment in Australian universities, while Roy Morgan has been trusted to manage the longitudinal data collection for the Household Income and Labour Dynamics in Australia (HILDA) survey since 2009.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN HUMAN RIGHTS COMMISSION, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH, MASSACHUSETTS INSTITUTE OF TECHNOLOGY

The Australian Digital Inclusion Index 2017

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-17

Telstra CEO Andy Penn has launched the Australian Digital Inclusion Index 2017, which is powered by Roy Morgan Research. The Index shows that digital inclusion is growing in Australia, and Australians are spending more time – and are doing more – online. Since 2014, when data was first collected, Australia’s overall digital inclusion score has improved by 3.8 points, from 52.7 to 56.5. In 2016-17 alone, Australia’s score rose by 2.0 points, from 54.5 to 56.5. Scores for every state and territory also increased over this period. While their individual scores increased by varying amounts, the relative ranking of states and territories remains unchanged since the 2016 report. However, the gaps between digitally included and excluded Australians are substantial and widening. In general, Australians with low levels of income, education and employment are significantly less digitally included. Particular geographic communities are also experiencing digital exclusion.

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ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS

Big four banks improve satisfaction while smaller banks decline

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Aug-17

A Roy Morgan Single Source survey has found that the customer satisfaction rating of Australia’s four major banks was 79.8% in the six months to June 2017, compared with 79.5% in the six months to June 2016. The combined satisfaction rating of all other banks declined by 0.9% points to 84.8% over this period. For more than a decade the big four banks have been gradually closing the gap on the lead held by the other banks. In 2005, the overall satisfaction level of the smaller banks was 77.7%, a lead of 11.1% points over the big four (66.6%), but it is now reduced to 5.0%. Meanwhile, the Commonwealth Bank continues to have the highest customer satisfaction rating among the big four banks (81.0%), ahead of National Australia Bank (79.8%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED, BEYOND BANK AUSTRALIA

Customer satisfaction ticks up for big four

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Original article by James Frost
The Australian Financial Review – Page: 17 : 31-Jul-17

Teachers Mutual Bank enjoys the highest level of customer satisfaction among all Australian banks, according to Roy Morgan Research’s latest survey of the sector. It is followed by Heritage Bank and Bendigo & Adelaide Bank, while Teachers Mutual Bank’s customers are most likely to recommend it to a friend. The Commonwealth Bank is the most highly rated of the big four banks in terms of customer satisfaction, followed by National Australia Bank. Collectively, customers of the big four banks are slightly more satisfied with them than they were a year ago, while customer satisfaction with other banks has fallen by 0.9 per cent.

CORPORATES
TEACHERS MUTUAL BANK LIMITED, ROY MORGAN RESEARCH LIMITED, HERITAGE BANK LIMITED, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, ST GEORGE BANK LIMITED, ING BANK (AUSTRALIA) LIMITED