MARKETING RESEARCH – AUSTRALIA

It’s Official: Australians not concerned about mass facial recognition technology

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Oct-17

A special Roy Morgan Snap SMS Survey has found that 67.5% of Australians are not concerned that "under anti-terror measures State Governments will provide driver licence photos for mass facial-recognition technology", while 32.5% are concerned. Analysis by Voting Intention shows that Greens supporters (59%) are more concerned about mass facial recognition technology than Labor supporters (33.5%) or Liberal-National Party supporters (19%). Meanwhile, analysis by gender shows little difference between women (33%) and men (32%) concerned about mass facial recognition technology, and analysis by Age shows that younger people (45% of those aged 18-24) are more likely to be concerned about mass facial recognition technology than older people (19% of those aged 65+).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN GREENS, AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA

Myer leads David Jones for satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Oct-17

A Roy Morgan Single Source survey has found that department store group Myer had a customer satisfaction rating of 88.6% in August 2017, ahead of David Jones on 85.1%. Myer has improved its customer satisfaction rating by 2.4% points over the last year, while David Jones showed a decline of 1.5% points. A year ago, David Jones had a satisfaction rating of 86.6%, marginally ahead of Myer (86.2%). The survey also shows that David Jones has its highest customer satisfaction rating among "Pre-Boomers" (those aged 71+) with 89.7%, compared with 87.6% for Myer. Meanwhile, Myer has its highest satisfaction rating (91.0%) among "Generation X" (aged 42 to 56), compared with 86.5% for David Jones.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED

‘Belong’ launch set to shake up mobile category

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Oct-17

Telstra subsidiary Belong has launched its new mobile phone service, and the low-cost brand is set to intensify competition in the 20 million-plus Australian mobile phone market. A Roy Morgan Single Source survey shows that an estimated 170,000 Australians aged 14+ already use Belong’s fixed broadband service. These customers are a natural first target for the new mobile phone service – deeper analysis of these customers shows that 33% currently have their mobile phone service with Vodafone. In contrast, Vodafone’s share of the mobile phone market is only 17%. Likewise, only 25% of Belong’s broadband customers have a Telstra mobile phone contract, compared to Telstra’s wider mobile market share of 43%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BELONG PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS

Mazda drivers most satisfied

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-17

A Roy Morgan Single Source survey has found that Mazda driver satisfaction in the 12 months to July 2017 was 95.3%, making it narrowly the top performer among the 24 major car brands in Australia. Not only was Mazda the satisfaction leader this year but its rating rose by 0.2% points from last year, when it was ranked fourth. Mazda is followed very closely by Volvo (95.2%), Lexus (95.0%), Skoda (94.8%) and Isuzu UTE (94.7%). In fact, the top 20 brands in terms of satisfaction rating are only separated by 3.1% points, making it difficult for any brand to be positioned as the clear market leader. The lowest satisfaction rating across the 24 major brands was Daihatsu with 85.9%, followed by Jeep (88.9%), Holden (89.3%) and Ford (89.8%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MAZDA AUSTRALIA PTY LTD, VOLVO CAR AUSTRALIA PTY LTD, LEXUS AUSTRALIA, SKODA AUTOMOBILOVA AS, ISUZU UTE AUSTRALIA PTY LTD, DAIHATSU AUSTRALIA PTY LTD, JEEP AUSTRALIA, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED

Ratings fail to capture full picture of Grand Final viewership

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Oct-17

Two Roy Morgan Snap SMS surveys taken after the weekend’s AFL and NRL Grand Finals show that millions more Australians watched the two showpiece events than were captured by conventional "5 City Metro’ ratings figures. A Roy Morgan Snap SMS survey taken on Sunday showed that 8.4 million Australians aged 18+ (44.5%) watched the AFL Grand Final, which is much higher than suggested by the official Channel 7 "5 City Metro" ratings of 2.7 million. A further Roy Morgan Snap SMS survey taken on Monday showed that 6.5 million Australians aged 18+ (34.5%) watched the NRL Grand Final; again, this is much higher than suggested by the official Channel 9 "5 City Metro" ratings of 2.3 million. Roy Morgan Research executive chairman Gary Morgan says the good news for Grand Final advertisers and sponsors is that millions of Australians watched the games on TV outside the traditional "5 City Metro" markets, and millions more watched the games at a friend’s house, in a pub or hotel, at the ground or streaming via an app or website.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED

6.5 million Australians watched the NRL Grand Final

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Oct-17

A special snap Roy Morgan SMS survey shows that 6.5 million Australians (34.5%) aged 18+ watched the 2017 NRL Grand Final and a further 1.6 million (8.5%) watched "Just the Highlights", while 10.8 million Australians (57%) did not watch the NRL decider. Of the 6.5 million Australians who watched the NRL Grand Final, 4.9 million (25.5%) primarily watched the game on TV, 330,000 (2%) watched at a friend’s house, 170,000 (1%) watched at a Pub/Hotel, 90,000 (0.5%) watched via an App/Website, 80,000 (0.5%) were at ANZ Stadium while a further 90,000 (0.5%) watched in a different way and 860,000 (4.5%) did not say. Analysis by State shows that 2.4 million people in New South Wales watched the NRL Grand Final, as well as 2 million Queenslanders and 1.4 million Victorians, while analysis by gender shows that more men (3.6 million) than women (2.9 million) watched the NRL Grand Final and a further 820,000 men and 830,000 women watched "Just the Highlights".

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, NORTH QUEENSLAND COWBOYS

8.4 million Australians watched the AFL Grand Final

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Oct-17

A special snap Roy Morgan SMS survey shows that 8.4 million Australians (44.5%) aged 18+ watched the 2017 AFL Grand Final and a further 1.8 million (9.5%) watched "Just the Highlights", while 8.7 million Australians (46%) did not watch the AFL’s biggest game. Of the 8.4 million Australians that watched the AFL Grand Final, over 5.7 million (30.5%) primarily watched the game on TV, 1 million (5.5%) watched at a friend’s house, 360,000 (2%) watched at a Pub/Hotel, 100,000 (0.5%) watched via an App/Website, 100,000 (0.5%) were at the MCG while a further 230,000 (1%) watched in a different way and 820,000 (4.5%) did not say. Analysis by State shows that 3.3 million Victorians watched the AFL Grand Final, nearly twice as many as in New South Wales (1.7 million), while analysis by gender shows that more men (4.6 million) than women (3.8 million) watched the AFL Grand Final and a further 1.0 million men and 850,000 women watched "Just the Highlights".

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, RICHMOND FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB

Foodland leads supermarket satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that customer satisfaction with Foodland in August 2017 was 94.4%, making it the top performer among the big five supermarkets. Foodland was also one of only two supermarkets to increase satisfaction over the last year, with an increase of 0.6% points. Roy Morgan’s "Retail Satisfaction Report-Supermarkets" also shows that both Foodland and Aldi (92.3%), lead Woolworths (90.0%) and Coles (88.4%) in terms of customer satisfaction. IGA is further behind on 84.7%. Meanwhile, of the two major supermarkets, Woolworths main shoppers spend 70.9% with them, compared to Coles main shoppers who spend 67.4% with Coles. Foodland shoppers are narrowly ahead with 71.0% spent at Foodland. Aldi is well behind the other four supermarkets, with only a 55.5% share of their customers spend. Over the last 12 months, IGA showed the biggest improvement in the share of their customers spend (up 4.7% points), followed by Coles (up 2.9% points) and Foodland (up 1.8% points). Those showing declines were Aldi down 3.1% points and Woolworths (down 0.5% points).

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOODLAND AUSTRALIA LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, IGA

Qantas is Australia’s leading domestic airline

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that Qantas is Australia’s most satisfying domestic airline, with a customer satisfaction rating of 83.2% in August 2017, ahead of key rivals Virgin Australia on 77.6% and stablemate Qantaslink on 72.7%. Qantas has maintained its lead over Virgin Australia for four months; however, the big improvers over the past year were smaller carrier REX (Regional Express) with a customer satisfaction rating of 72.6% in August – up 5.5% from a year ago, while Jetstar rounded out the top five with a customer satisfaction rating of 63.1%. Qantas also leads the way for domestic business travellers with a customer satisfaction rating of 84.8%, well ahead of Virgin Australia on 75.6% and Jetstar on 55.1%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, QANTASLINK, REGIONAL EXPRESS AIRLINES, JETSTAR AIRLINES PTY LTD

‘Tigers of (not so) old’ vs. ‘pride of South Australia’ for AFL Flag

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that AFL Grand Finalist the Adelaide Crows have 541,000 fans, which is enough to place the club fifth for total AFL supporters in 2017. Their opponents the Richmond Tigers boast 442,000 supporters around Australia, with one of the AFL’s best conversion rates of supporters to members – ranking fourth and converting 16.4% of supporters to members in 2017. Of the two clubs, Richmond are clearly adept at attracting younger supporters with 18.2% of Richmond supporters under 25 compared to only 12.5% of Adelaide supporters – an impressive statistic considering the unsuccessful Richmond teams of recent decades. The age profile of the respective supporter bases underlies why more Adelaide supporters (63.5%) watch the AFL on TV than Richmond supporters (59.8%), and also, conversely, why more Tigers supporters (11.0%) actually play Australian Football compared to only 6.4% of Adelaide supporters.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, ADELAIDE CROWS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB