Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-17
A Roy Morgan Single Source survey has found that Mazda driver satisfaction in the 12 months to July 2017 was 95.3%, making it narrowly the top performer among the 24 major car brands in Australia. Not only was Mazda the satisfaction leader this year but its rating rose by 0.2% points from last year, when it was ranked fourth. Mazda is followed very closely by Volvo (95.2%), Lexus (95.0%), Skoda (94.8%) and Isuzu UTE (94.7%). In fact, the top 20 brands in terms of satisfaction rating are only separated by 3.1% points, making it difficult for any brand to be positioned as the clear market leader. The lowest satisfaction rating across the 24 major brands was Daihatsu with 85.9%, followed by Jeep (88.9%), Holden (89.3%) and Ford (89.8%).
ROY MORGAN RESEARCH LIMITED, MAZDA AUSTRALIA PTY LTD, VOLVO CAR AUSTRALIA PTY LTD, LEXUS AUSTRALIA, SKODA AUTOMOBILOVA AS, ISUZU UTE AUSTRALIA PTY LTD, DAIHATSU AUSTRALIA PTY LTD, JEEP AUSTRALIA, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED