MARKETING RESEARCH – AUSTRALIA

Michele Levine, CEO, Roy Morgan Research: Australian opposition to Muslim immigration exaggerated

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Original article by Michele Levine, Roy Morgan Research
Morgan Poll Update – Page: Online : 26-Oct-16

In stark contrast to the widely reported Essential Research Poll in mid-September that claimed Australians opposed Muslim Immigration 49% cf. 40%, independent research by Roy Morgan shows Australians continue to support Muslim immigration (58% cf. 33%) as well as Asylum Seeker Immigration (66% to 25%). Five weeks ago, Australians were bombarded with the news that we, as a nation, or the majority of us, did not want Muslims coming into the country – based on a poll by Essential Research. I said at the time, in several interviews (Listen to radio interview with 2SER), that we believed it was highly unlikely that these results were true. Roy Morgan surveys over several years from 2010 to 2015, showed majority support for Muslims, refugees and others immigrating to Australia. We believed it highly unlikely that sentiment would have changed so dramatically. The latest Roy Morgan Research showed indeed Australians continue to support Muslim Immigration, albeit with a reduced majority. It is crucial that public opinion surveys on such important issues as this are independent and conducted with a sample which is truly representative of the Australian population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ESSENTIAL RESEARCH

Fruit juice brands fighting for shrinking market (except for trend-buster Nudie)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-16

A Roy Morgan Single Source survey has found that 5.3 million Australians aged 14+ (26.9 per cent of the population) reported drinking packaged fruit juice in any given seven days in the year to June 2016. This compares with 6.6 million (35.2 per cent) in the year to June 2012. The survey also shows that 6.2 per cent of Australians drink supermarket-branded packaged fruit juice, ahead of Golden Circle (5.8 per cent) and Berri (5.7 per cent). Men (27.6 per cent) are slightly more likely than women (26.3 per cent) to consume packaged fruit juice, with young people of both genders being the most avid consumers. Meanwhile, the number of Australians who agree with the statement "I often buy drinks from juice bars" has risen from just under 1.6 million to just over 1.8 million.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOLDEN CIRCLE LIMITED, BERRI LIMITED, DAILY JUICE COMPANY, NUDIE PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence drops 3.6% to 113.6

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-16

ANZ-Roy Morgan Australian Consumer Confidence fell 0.3 per cent to 113.6 in the week ended 23 October 2016. The fall was largely driven by a deterioration in consumers’ views toward future financial and economic conditions. Consumers’ views towards their current finances edged down 0.2 per cent, while views towards finances over the next 12 months dropped 7.1 per cent. Households’ views of current economic conditions fell 2.7 per cent, while views towards economic conditions over the next five years fell 4.9 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Aussie kids saving more than ever, but girls lagging behind boys

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-16

The latest data from Roy Morgan’s Young Australians Survey shows that 76 per cent of Australian children aged 6-13 had money saved in the year to June 2016, compared with 75 per cent in 2008. The average amount saved has risen from $220 to $251 in the last eight years. The average boy’s savings have increased by 15 per cent from $228 to $263, compared with growth of 12 per cent from $211 to $234 for girls. Meanwhile, 84 per cent of kids from the well-off AB socio-economic quintile have savings, with an average balance of $304, and 16 per cent of them have saved more than $1,000. On the other hand, only 67 per cent of kids from the less affluent FG quintile have money saved (at a much lower average amount of $176). It is worth noting, however, that 11 per cent of these children also have a balance of $1,000-plus.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Supermarket weep: Woolies’ share continues to fall and Coles and Aldi split the proceeds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Oct-16

The latest quarterly Supermarket Currency report from Roy Morgan Research shows that Australia’s grocery buyers spent $A89.8bn at supermarkets during the 12 months to September 2016. This represents 87 per cent of the $A103bn spent on groceries overall. Roy Morgan Research estimates that Australians spent $A32.6bn at Woolworths in the past 12 months – 36.3 per cent of all supermarket expenditure nationally. This is down $A825m compared with the previous year, representing a decline in market share of 1.4 percentage points. Meanwhile, grocery shoppers spent $A29.8bn at Coles in the last year, $A1.1bn more than the year before. Coles gained 0.9 percentage points in market share, to 33.2 per cent. Aldi took in 12.5 per cent of Australia’s supermarket dollars ($A11.2bn), ahead of IGA with 9.8 per cent ($A8.8bn).

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, ALDI STORES SUPERMARKETS PTY LTD

Majority of Australians support Muslim & Asylum seeker immigration; and 58% want Australia’s population kept under 35 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Oct-16

A special Roy Morgan telephone survey conducted over the three nights of 18-20 October 2016 shows that 58 per cent of Australians support Muslim immigration, while 33 per cent oppose it. Support for Muslim immigration is down 7 per cent from a year ago (65 per cent support in October 2015), although it is up 4 per cent from July 2010 (54 per cent support). Meanwhile, 40 per cent (up 3 per cent) of Australians support immigration remaining about the same and a further 21 per cent (down 11 per cent) want to see immigration levels increased, while 34 per cent (up 2 per cent) want a population under 30 million in 2046, and only 24 per cent (down 6 per cent) want a population of 35 million or more.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, ONE NATION PARTY

Gary Morgan’s comment on Australian views on Muslim Immigration

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Oct-16

Today’s special Roy Morgan survey conducted over three nights last week shows a clear majority of Australians (58%) support Muslim immigration compared to only 33% that oppose. Importantly, majorities of supporters of Australia’s major political parties support Muslim immigration as well – 51% of L-NP supporters (cf. 36% oppose); 67% of ALP supporters (cf. 25% oppose); 88% of Greens supporters (cf. 5% oppose). Only supporters of a resurgent One Nation party are strongly opposed to Muslim immigration – 87% opposed cf. 4% support. Previous Roy Morgan surveys have consistently showed a majority of Australians support Muslim immigration: A year ago in October 2015 65% of Australians supported Muslim immigration cf. 28% opposed; and in July 2010 54% of Australians supported Muslim immigration cf. 35% opposed. However, across a number of questions relating to immigration, and the ideal size for Australia, there has been a shift away from supporting growth and immigration over the last year. This is not back to the levels recorded in 2010 but does give a clear sense that Australians are becoming less open to immigration.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, ONE NATION PARTY

Love, actuarially: upcoming brides and grooms both expect marriage will deliver financial gains

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

A Roy Morgan Single Source survey has found that 56 per cent of the estimated 460,000 Australians aged 14+ who are currently engaged expect to be financially better off a year from now. This compares with the national average of 39 per cent. The survey, which was carried out in the year to June 2016, also shows that 30 per cent of engaged Australians expect their financial situation to be the same this time next year, while 10 per cent anticipate that they will be worse off. Meanwhile, 60 per cent of engaged men expect their finances to improve, compared with 52 per cent of women.

CORPORATES
ROY MORGAN RESEARCH LIMITED

First Choice Liquor: first in customer satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

For the third consecutive month, First Choice Liquor has come first in the Liquor Store category of Roy Morgan Research’s Customer Satisfaction Awards, with a score of just over 93 per cent in August 2016. It is followed by Cellarbrations (93 per cent) and Dan Murphy’s (92 per cent). Meanwhile, 48 per cent of people who usually shop at a Cellarbrations store say that being "located where I do other shopping" is important, compared with just 28 per cent of First Choice customers. However, 81 per cent of First Choice shoppers identify "good value" as an important factor, compared with 61 per cent of Cellarbrations customers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FIRST CHOICE LIQUOR SUPERSTORE, CELLARBRATIONS, DAN MURPHY’S, IGA LIQUOR, INDEPENDENT BRANDS AUSTRALIA PTY LTD

Vodafone set to launch NBN service – and over half a million customers already want to switch their fixed broadband provider

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

A Roy Morgan Single Source survey has found that 3.5 million Australians aged 14+ have a mobile phone with Vodafone, while 2.5 million of these Vodafone mobile customers (71 per cent) also have fixed broadband at home, including almost one in 10 who are already on the National Broadband Network. The survey, which was carried out in the six months to September 2016, also shows that 550,000 of Vodafone’s mobile customers are already intending to switch fixed broadband provider in the next 12 months, while 22 per cent are very or fairly likely to switch.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VODAFONE AUSTRALIA LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, DODO INTERNET PTY LTD, IPRIMUS, VOCUS COMMUNICATIONS LIMITED – ASX VOC