MARKETING RESEARCH – AUSTRALIA

Pumpkin Patch’s demise: a sign of the times

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Nov-16

A Roy Morgan Single Source survey has found that 128,000 Australians aged 14+ made at least one purchase at children’s clothing chain Pumpkin Patch in an average four weeks during the year to June 2016, compared with 220,000 in the year to June 2014. Its customer numbers had consistently eclipsed those shopping at Cotton On Kids until the last year, when 133,000 Australians shopped at Cotton On Kids in an average four weeks. Meanwhile, the number of people shopping for children’s clothes at Kmart in an average four weeks has risen from 559,000 to 712,000 since 2014. Pumpkin Patch is not the only kids’-wear retailer to have lost customers in the past few years: Target, Big W and Best & Less have all lost ground.

CORPORATES
ROY MORGAN RESEARCH LIMITED, PUMPKIN PATCH (AUSTRALIA) PTY LTD, COTTON ON KIDS PTY LTD, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, BEST AND LESS PTY LTD, HENNES OCH MAURITZ AB, ZARA, UNIQLO AUSTRALIA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

5.6 million will watch 2016 Melbourne Cup

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Nov-16

Today’s Melbourne Cup will be one of the most-watched sporting events of the year, with 5.6 million Australians 14+ (29%) expected to tune in to watch the race on TV, new research from Roy Morgan shows – but the audience has flipped over the past decade from being mostly under 50 to mostly over 50. The Melbourne Cup’s audience has declined by almost a million Australians over the last decade from 6.5 million (39%) in 2006. However the horse race on the first Tuesday every November remains among the most-watched sporting events in the country: just behind the AFL Grand Final (6.4 million) and State of Origin matches (6.0 million) – and ahead of the NRL Grand Final (5.3 million).

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP

Girls given mobile phones before boys (thanks, Dad!)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Nov-16

The latest Roy Morgan Young Australians Survey has found that 69% of girls aged 6-13 own a personal mobile phone, compared with 64% of boys. However, just 3% of boys and 2% of girls aged 6-7 own a mobile phone. This rises to 12 per cent of girls and 5% of boys aged 8-9. The gap between girls and boys becomes starkest at age 10 and 11, when an additional 17% of girls get a phone, compared with 15% of boys, while a further 41% of boys and 38% of girls aged 12-13 own their own phone. Meanwhile, a Roy Morgan Single Source Survey of Australians aged 14+ has found that 19 per cent of girls and 16 per cent of boys aged 14-15 have their own mobile phone. By the end of their teens, 98% of men and 99% of women have their own mobile phone.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Chicken wars not just between Coles and Woolworths

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-16

A Roy Morgan Single Source survey has found that 84.4% of Australians consume chicken in an average week, while 77.0% drink milk and 70.0 % eat bread/toast in the same period. The survey also shows that 89.0% of people who mainly shop at Coles and 88.5% of those who mainly shop at Woolworths eat chicken in any given seven days. Meanwhile, 28.4% of Australians visited at least one fast-food chicken restaurant in any given four weeks in the year to June 2016, compared with 29.2% in the year to June 2015. The proportion of Woolworths and Coles shoppers who visited at least one fast-food chicken restaurant in any given four weeks has fallen from 33.1% to 30.4% and from 30.8% to 30.0% respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, IGA, ALDI STORES SUPERMARKETS PTY LTD, KFC, RED ROOSTER FOODS, NANDO’S AUSTRALIA PTY LTD

Michele Levine, CEO, Roy Morgan Research: Australian opposition to Muslim immigration exaggerated

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Original article by Michele Levine, Roy Morgan Research
Morgan Poll Update – Page: Online : 26-Oct-16

In stark contrast to the widely reported Essential Research Poll in mid-September that claimed Australians opposed Muslim Immigration 49% cf. 40%, independent research by Roy Morgan shows Australians continue to support Muslim immigration (58% cf. 33%) as well as Asylum Seeker Immigration (66% to 25%). Five weeks ago, Australians were bombarded with the news that we, as a nation, or the majority of us, did not want Muslims coming into the country – based on a poll by Essential Research. I said at the time, in several interviews (Listen to radio interview with 2SER), that we believed it was highly unlikely that these results were true. Roy Morgan surveys over several years from 2010 to 2015, showed majority support for Muslims, refugees and others immigrating to Australia. We believed it highly unlikely that sentiment would have changed so dramatically. The latest Roy Morgan Research showed indeed Australians continue to support Muslim Immigration, albeit with a reduced majority. It is crucial that public opinion surveys on such important issues as this are independent and conducted with a sample which is truly representative of the Australian population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ESSENTIAL RESEARCH

Fruit juice brands fighting for shrinking market (except for trend-buster Nudie)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-16

A Roy Morgan Single Source survey has found that 5.3 million Australians aged 14+ (26.9 per cent of the population) reported drinking packaged fruit juice in any given seven days in the year to June 2016. This compares with 6.6 million (35.2 per cent) in the year to June 2012. The survey also shows that 6.2 per cent of Australians drink supermarket-branded packaged fruit juice, ahead of Golden Circle (5.8 per cent) and Berri (5.7 per cent). Men (27.6 per cent) are slightly more likely than women (26.3 per cent) to consume packaged fruit juice, with young people of both genders being the most avid consumers. Meanwhile, the number of Australians who agree with the statement "I often buy drinks from juice bars" has risen from just under 1.6 million to just over 1.8 million.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOLDEN CIRCLE LIMITED, BERRI LIMITED, DAILY JUICE COMPANY, NUDIE PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence drops 3.6% to 113.6

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-16

ANZ-Roy Morgan Australian Consumer Confidence fell 0.3 per cent to 113.6 in the week ended 23 October 2016. The fall was largely driven by a deterioration in consumers’ views toward future financial and economic conditions. Consumers’ views towards their current finances edged down 0.2 per cent, while views towards finances over the next 12 months dropped 7.1 per cent. Households’ views of current economic conditions fell 2.7 per cent, while views towards economic conditions over the next five years fell 4.9 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Aussie kids saving more than ever, but girls lagging behind boys

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-16

The latest data from Roy Morgan’s Young Australians Survey shows that 76 per cent of Australian children aged 6-13 had money saved in the year to June 2016, compared with 75 per cent in 2008. The average amount saved has risen from $220 to $251 in the last eight years. The average boy’s savings have increased by 15 per cent from $228 to $263, compared with growth of 12 per cent from $211 to $234 for girls. Meanwhile, 84 per cent of kids from the well-off AB socio-economic quintile have savings, with an average balance of $304, and 16 per cent of them have saved more than $1,000. On the other hand, only 67 per cent of kids from the less affluent FG quintile have money saved (at a much lower average amount of $176). It is worth noting, however, that 11 per cent of these children also have a balance of $1,000-plus.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Supermarket weep: Woolies’ share continues to fall and Coles and Aldi split the proceeds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Oct-16

The latest quarterly Supermarket Currency report from Roy Morgan Research shows that Australia’s grocery buyers spent $A89.8bn at supermarkets during the 12 months to September 2016. This represents 87 per cent of the $A103bn spent on groceries overall. Roy Morgan Research estimates that Australians spent $A32.6bn at Woolworths in the past 12 months – 36.3 per cent of all supermarket expenditure nationally. This is down $A825m compared with the previous year, representing a decline in market share of 1.4 percentage points. Meanwhile, grocery shoppers spent $A29.8bn at Coles in the last year, $A1.1bn more than the year before. Coles gained 0.9 percentage points in market share, to 33.2 per cent. Aldi took in 12.5 per cent of Australia’s supermarket dollars ($A11.2bn), ahead of IGA with 9.8 per cent ($A8.8bn).

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, ALDI STORES SUPERMARKETS PTY LTD

Majority of Australians support Muslim & Asylum seeker immigration; and 58% want Australia’s population kept under 35 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Oct-16

A special Roy Morgan telephone survey conducted over the three nights of 18-20 October 2016 shows that 58 per cent of Australians support Muslim immigration, while 33 per cent oppose it. Support for Muslim immigration is down 7 per cent from a year ago (65 per cent support in October 2015), although it is up 4 per cent from July 2010 (54 per cent support). Meanwhile, 40 per cent (up 3 per cent) of Australians support immigration remaining about the same and a further 21 per cent (down 11 per cent) want to see immigration levels increased, while 34 per cent (up 2 per cent) want a population under 30 million in 2046, and only 24 per cent (down 6 per cent) want a population of 35 million or more.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, ONE NATION PARTY