MARKETING RESEARCH – AUSTRALIA

Australians are more progressive and open to new things

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Nov-16

A Roy Morgan Single Source survey has found that 41% of Australians aged 14+ now have a progressive viewpoint on social issues (up from 35% in 2006). More Australians now have a progressive viewpoint than a "Middle of the Road" attitude to social issues (down from 40% in 2006 to 36% today). A traditional outlook has also become less common, declining from 23% to 21% over the period. Meanwhile, 39% of Australians now agree they are attracted to new things and ideas, up from 34% ten years ago. Conversely, just 21% say they are cautious when it comes to newness – down from 24% a decade ago. As would be expected, people with a progressive viewpoint on social issues and an attraction to new things are also more likely to be early adopters. This in turn also makes them ideal trusted advisers.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australian real unemployment now 9.2% (1.188 million Australians) in October 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Nov-16

In October a total of 2.454 million Australians, 19.1% of the workforce, were either unemployed (1,188,000) or under-employed (1,266,000). This is up 256,000 (up 1.7%) from October 2015. 1.188 million Australians (up 78,000 since October 2015) are unemployed and these real unemployment figures are substantially higher than the current ABS figure for September 2016 (5.6%). Australian real unemployment was 9.2% (up 0.4% in a year and up 0.7% in a month). The problem Australia faces can be seen when comparing full-time and part-time employment: Full-time employment is now 7,594,000 – down 83,000 from a year ago (7,677,000 in October 2015). In contrast, part-time employment has increased by 193,000 to 4,069,000 over the past year (an average of just over 16,000 per month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Satisfaction with private health insurance declining

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-16

A Roy Morgan Single Source survey has found that satisfaction among private health insurance policy holders was 74.4% in the year to September 2016, down from 76.3% over the same period in 2015, but well ahead of a decade ago (66.4% in 2006). The survey also shows that over the last year, nearly all major health insurance providers showed declining satisfaction; 10.4% of their members indicated they would either leave their fund in the next 12 months or shop around before they decided what to do. HBF has the highest level of customer satisfaction among the five largest health funds, at 80.2%, down 1.0% point from a year ago. In second place is HCF, well behind on 74.3% (down 0.7% points) and BUPA (73.6%, no change).

CORPORATES
ROY MORGAN RESEARCH LIMITED, HBF HEALTHFUNDS INCORPORATED, THE HOSPITAL CONTRIBUTIONS FUND OF AUSTRALIA LIMITED, BUPA AUSTRALIA PTY LTD, MEDIBANK PRIVATE LIMITED – ASX MPL, NIB HEALTH FUNDS LIMITED, TEACHERS FEDERATION HEALTH LIMITED, CBHS FRIENDLY SOCIETY LIMITED, DEFENCE HEALTH LIMITED, MEDICAL BENEFITS FUND OF AUSTRALIA LIMITED

Gourmet Tasmania or beachy Queensland? Our most popular holiday activities by state

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2016, has found that 10.7 million Australians aged 14+ reported that their last holiday was domestic. Almost half overall (49.4%) visited friends and/or relatives during their trip, although this rose to 52.6% of people whose last holiday was in New South Wales, and fell to 42.9% of those who visited Tasmania. Wining and dining was the second-most popular domestic-holiday activity (23.4%), although this rose to 39.1% for holiday-goers who visited Tasmania and fell to 20.2 per cent of those who visited NSW. Meanwhile, some 23.2% of domestic holiday-goers went shopping, and Victoria is above average for this particular activity, with 27.1%. Tasmania is the top spot for culture: 31.6% of people who took their last holiday there went to a museum (compared with 11.2% of all domestic holiday-goers), and 22.7% went to an art gallery (compared with 7.8% overall).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MUSEUM OF OLD AND NEW ART

Recycling a way of life for Aussies…but that doesn’t necessarily mean we’re a nation of greenies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-16

A Roy Morgan Single Source survey has found that 91.1 per cent of Australians aged 14+ agreed with the statement "I try to recycle everything I can" in the year to September 2016. This compares with 81.3 per cent in the year to September 2001. The survey also shows that Australians aged 14-17 remain the least likely to recycle (69.7 per cent in 2001 and 81.7 per cent now). The 65+ age group is still the most likely to recycle, rising from 89.2 per cent in 2001 to 93.8 per cent in 2016. Meanwhile, 63.2 per cent of Australians now agree that "At heart I’m an environmentalist", down from 68.8 per cent in 2001, while 26.1 per cent of the population now believes that "Threats to the environment are exaggerated", up from 22.2 per cent in 2001.

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence Rebounds – up 3.7pts to 117.8

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-16

ANZ-Roy Morgan Australian Consumer Confidence rose 3.2 per cent to 117.8 in the week ended 7 November 2016, entirely offsetting the decline over the previous two weeks. The bounce in consumer confidence was underpinned by a strong rise in the economic outlook sub-indices. Households’ view on economic conditions over the next 12 months jumped a sharp 7.8 per cent while views towards economic conditions over the next five years rose 5.2 per cent. Meanwhile, consumers’ views towards their finances compared with a year ago rose a solid 3.0 per cent, while households’ views towards their current finances edged 1.7 per cent higher

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Daily Telegraph and Herald Sun score increased Readership across the whole week

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-16

Roy Morgan Research has released its Print Readership and Cross-Platform Audience results for Australian newspapers for the year to September 2016. Some 8.3 million Australians aged 14+ (42%) read print newspapers in an average week in the 12 months to September 2016, down 3.3% year-on-year. "The Daily Telegraph" is the big winner, with an increase in readers for all weekday and weekend editions, while the "Herald Sun" also scored a rare hat-trick, albeit with smaller gains right across the week. Meanwhile, "The Sydney Morning Herald" lost print readers across the week, while "The Age" recorded a fall in readership of weekday editions but a rise in readership of the Saturday and Sunday editions. "The Sydney Morning Herald" remains Australia’s most-read masthead cross-platform, reaching a combined audience of 4,187,000 in an average week, including a net 1,152,000 print readers and 3,609,000 digital readers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM, SCHWARTZ MEDIA PTY LTD

Magazines continue to accumulate more readers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-16

Roy Morgan Research has released the Australian Magazine Print Readership and Cross-Platform Audience results for the year to September 2016. Print magazines reached 12,575,000 Australians aged 14+, up 2.7% compared with the 12 months to September 2015. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,672,000 per issue (an increase of 31 per cent). Meanwhile, "Better Homes & Gardens" and "Australian Women’s Weekly" have the highest Cross-Platform Audiences, at 2,125,000 and 1,975,000 respectively.

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ROY MORGAN RESEARCH LIMITED

Satisfaction with motor vehicle insurers on the rise

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Nov-16

A Roy Morgan Single Source survey has found that satisfaction among motor vehicle insurance policy holders was 82.1% in the year to September 2016, up from 80.1% over the same period in 2013, and well ahead of a decade ago (74.1% in 2006). Most of the largest insurers improved their satisfaction scores, with 96.8% of policy holders being at least fairly likely to renew their insurance with their existing company. These are the latest findings from the Single Source survey of over 50,000 consumers pa which includes detailed coverage of over 40,000 motor vehicle insurance policies.

CORPORATES
ROY MORGAN RESEARCH LIMITED, QBE INSURANCE GROUP LIMITED – ASX QBE, SUNCORP GROUP LIMITED – ASX SUN, YOUI PTY LTD, COLES GROUP LIMITED, SHANNONS, RACT INSURANCE PTY LTD, COMMINSURE, BUDGET DIRECT INSURANCE AGENCY PTY LTD, AUSTRALIAN PENSIONERS INSURANCE AGENCY PTY LTD

Hair goals: Alberto and Head & Shoulders jostling for shampoo supremacy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Nov-16

A Roy Morgan Single Source survey has found that nearly three-quarters of the population buy shampoo in an average six months, with two very different brands currently vying for best-seller status: Alberto and Head & Shoulders. In the year to June 2016, 73.9% of Australians (14.5 million people) purchased shampoo at least once in an average six months. Some 14.5% of them purchased Alberto shampoo, just ahead of the 14.1% who bought Head & Shoulders. This represents a healthy year-on-year increase for Alberto (up from 12.8%), allowing it to overtake Head & Shoulders (down from 14.5%). Pantene (which, like Head & Shoulders, is part of the Proctor & Gamble stable) is third-most popular shampoo brand, purchased by 12.5% of shampoo buyers in an average six months. Palmolive (11.7%) and Tresemmé (11.0%) complete the top five.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALBERTO CULVER AUSTRALASIA, PROCTER AND GAMBLE COMPANY, TRESEMME AUSTRALIA, GARNIER FRUCTIS, SCHWARZKOPF PTY LTD