Australians are more progressive and open to new things

Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Nov-16

A Roy Morgan Single Source survey has found that 41% of Australians aged 14+ now have a progressive viewpoint on social issues (up from 35% in 2006). More Australians now have a progressive viewpoint than a "Middle of the Road" attitude to social issues (down from 40% in 2006 to 36% today). A traditional outlook has also become less common, declining from 23% to 21% over the period. Meanwhile, 39% of Australians now agree they are attracted to new things and ideas, up from 34% ten years ago. Conversely, just 21% say they are cautious when it comes to newness – down from 24% a decade ago. As would be expected, people with a progressive viewpoint on social issues and an attraction to new things are also more likely to be early adopters. This in turn also makes them ideal trusted advisers.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s