Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Nov-16
A Roy Morgan Single Source survey has found that 41% of Australians aged 14+ now have a progressive viewpoint on social issues (up from 35% in 2006). More Australians now have a progressive viewpoint than a "Middle of the Road" attitude to social issues (down from 40% in 2006 to 36% today). A traditional outlook has also become less common, declining from 23% to 21% over the period. Meanwhile, 39% of Australians now agree they are attracted to new things and ideas, up from 34% ten years ago. Conversely, just 21% say they are cautious when it comes to newness – down from 24% a decade ago. As would be expected, people with a progressive viewpoint on social issues and an attraction to new things are also more likely to be early adopters. This in turn also makes them ideal trusted advisers.
ROY MORGAN RESEARCH LIMITED