Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-16
Roy Morgan Research has released its Print Readership and Cross-Platform Audience results for Australian newspapers for the year to September 2016. Some 8.3 million Australians aged 14+ (42%) read print newspapers in an average week in the 12 months to September 2016, down 3.3% year-on-year. "The Daily Telegraph" is the big winner, with an increase in readers for all weekday and weekend editions, while the "Herald Sun" also scored a rare hat-trick, albeit with smaller gains right across the week. Meanwhile, "The Sydney Morning Herald" lost print readers across the week, while "The Age" recorded a fall in readership of weekday editions but a rise in readership of the Saturday and Sunday editions. "The Sydney Morning Herald" remains Australia’s most-read masthead cross-platform, reaching a combined audience of 4,187,000 in an average week, including a net 1,152,000 print readers and 3,609,000 digital readers.
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM, SCHWARTZ MEDIA PTY LTD