MARKETING RESEARCH – AUSTRALIA

Majority of Australians support Muslim & Asylum seeker immigration; and 58% want Australia’s population kept under 35 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Oct-16

A special Roy Morgan telephone survey conducted over the three nights of 18-20 October 2016 shows that 58 per cent of Australians support Muslim immigration, while 33 per cent oppose it. Support for Muslim immigration is down 7 per cent from a year ago (65 per cent support in October 2015), although it is up 4 per cent from July 2010 (54 per cent support). Meanwhile, 40 per cent (up 3 per cent) of Australians support immigration remaining about the same and a further 21 per cent (down 11 per cent) want to see immigration levels increased, while 34 per cent (up 2 per cent) want a population under 30 million in 2046, and only 24 per cent (down 6 per cent) want a population of 35 million or more.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, ONE NATION PARTY

Love, actuarially: upcoming brides and grooms both expect marriage will deliver financial gains

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

A Roy Morgan Single Source survey has found that 56 per cent of the estimated 460,000 Australians aged 14+ who are currently engaged expect to be financially better off a year from now. This compares with the national average of 39 per cent. The survey, which was carried out in the year to June 2016, also shows that 30 per cent of engaged Australians expect their financial situation to be the same this time next year, while 10 per cent anticipate that they will be worse off. Meanwhile, 60 per cent of engaged men expect their finances to improve, compared with 52 per cent of women.

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ROY MORGAN RESEARCH LIMITED

First Choice Liquor: first in customer satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

For the third consecutive month, First Choice Liquor has come first in the Liquor Store category of Roy Morgan Research’s Customer Satisfaction Awards, with a score of just over 93 per cent in August 2016. It is followed by Cellarbrations (93 per cent) and Dan Murphy’s (92 per cent). Meanwhile, 48 per cent of people who usually shop at a Cellarbrations store say that being "located where I do other shopping" is important, compared with just 28 per cent of First Choice customers. However, 81 per cent of First Choice shoppers identify "good value" as an important factor, compared with 61 per cent of Cellarbrations customers.

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ROY MORGAN RESEARCH LIMITED, FIRST CHOICE LIQUOR SUPERSTORE, CELLARBRATIONS, DAN MURPHY’S, IGA LIQUOR, INDEPENDENT BRANDS AUSTRALIA PTY LTD

Vodafone set to launch NBN service – and over half a million customers already want to switch their fixed broadband provider

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

A Roy Morgan Single Source survey has found that 3.5 million Australians aged 14+ have a mobile phone with Vodafone, while 2.5 million of these Vodafone mobile customers (71 per cent) also have fixed broadband at home, including almost one in 10 who are already on the National Broadband Network. The survey, which was carried out in the six months to September 2016, also shows that 550,000 of Vodafone’s mobile customers are already intending to switch fixed broadband provider in the next 12 months, while 22 per cent are very or fairly likely to switch.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VODAFONE AUSTRALIA LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, DODO INTERNET PTY LTD, IPRIMUS, VOCUS COMMUNICATIONS LIMITED – ASX VOC

Motorcycle racing’s declining but dedicated TV audience (and some good news for James Boag and Bundaberg Rum!)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-16

A Roy Morgan Single Source survey has found that 7.0 per cent of Australians aged 14+ watched motorcycle racing on TV in the year to June 2016, compared with 10.3 per cent in the year to June 2012. The proportion of male viewers who watch motorcycle racing has fallen from 15.8 per cent to 11.1 per cent, while the proportion of female viewers has declined from 4.9 per cent to 3.1 per cent. The survey also shows that 56.8 per cent of people who compete in motorbike racing themselves also watch the sport on TV, while 29.9 per cent of motorbike owners and 34.0 per cent of people who intend to buy a motorbike in the next 12 months watch the sport on TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, J BOAG & SON LIMITED, BUNDABERG RUM COMPANY, RED BULL AUSTRALIA PTY LTD, GENOVESE COFFEE

ANZ-Roy Morgan Australian Consumer Confidence rises 0.3% to 117.8

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Oct-16

ANZ-Roy Morgan Australian Consumer Confidence edged up 0.3 per cent to 117.8 in the week ended 16 October 2016, reversing the 0.3 per cent fall last week. While the headline index has changed little over the past two weeks, there has been considerable variation in the sub-indices. Consumers’ views towards their current finances fell by 2.4 per cent, while views towards future finances rose one per cent. Households’ views of the 12-month economic outlook rose by 0.4 per cent, while views of the five-year economic outlook rose by 0.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Over a third of Australian kids worry about their weight

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Oct-16

The latest Roy Morgan Young Australians Survey has found that 35 per cent of Australians aged 6-13 agreed with the statement "I worry about my weight" in the year to June 2016. This compares with 34 per cent in the year to June 2012. Overall, the proportion of girls aged 6-13 who worry about their weight has remained steady at 36 per cent, although the proportion of girls aged 6-7 who claim to worry about their weight has risen from 14 per cent to 21 per cent. Meanwhile, the proportion of boys aged 6-13 who agree that they worry about their weight has risen from 32 per cent to 34 per cent over the last four years, with boys aged 6-7 recording the biggest increase (from 16 per cent to 21 per cent).

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ROY MORGAN RESEARCH LIMITED

Australians with industry superannuation funds are more satisfied than those with retail funds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 59.7 per cent of Australians aged 14+ with an industry superannuation fund were satisfied with the financial performance of their fund in the six months to August 2016. This compares with 57 per cent of people with retail super funds. Members of industry funds have had a higher level of satisfaction than retail funds every month since 2007. The survey also shows that among people with a super balance of more than $A700,000, industry funds lead with 83.3 per cent satisfaction, compared with 80.5 per cent for retail funds. However, for those holding less than $A5,000 in superannuation, retail funds have marginally higher satisfaction than industry funds (48.0 per cent compared with 47.5 per cent).

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ROY MORGAN RESEARCH LIMITED

Strike a pose: Yoga is the fastest growing fitness activity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ did yoga in the 12 months to June 2016, compared with five per cent in 2008. The proportion of women doing yoga has risen from 8.0 per cent to 15 per cent over the last eight years, with the 35-49 and 50+ age groups recording the fastest growth in participation. However, just five per cent of Australian men participate in yoga, although men aged 25 to 34 have recorded the biggest growth in participation across any age and gender segment.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan leads the way in digital measurement with ground-breaking new metrics

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

Roy Morgan has announced the launch of a suite of new features for its digital audience measurement platform, Roy Morgan Audiences: Unique Audience by each type of device; Total Unique Audience (de-duplicated) across devices; Unique Audience by postcode and thousands of new audience segments from Roy Morgan Single Source. Roy Morgan Research already enables publishers, advertisers and media agencies to understand and measure online behaviour for both digital campaigns and websites. The Roy Morgan Audiences platform delivers a one-stop solution to long-standing industry needs for privacy compliance, compatibility across all operating systems, daily results, and now – perhaps most importantly in today’s increasingly connected landscape – the unique reach of websites, apps and digital campaigns across multiple devices.

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ROY MORGAN RESEARCH LIMITED