MARKETING RESEARCH – AUSTRALIA

The clean team: Pine O Cleen, White King and Duck putting the sparkle in Aussie households

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 74.7 per cent of Australian grocery buyers aged +14 (11.6 million people) bought at least one household cleaning product in an average six months in the year to June 2016. The survey also shows that the Pine O Cleen range of household cleaning products is purchased by 19.4 per cent of grocery buyers in an average six months, ahead of White King (17.1 per cent) and the Duck toilet cleaner brand (16.3 per cent). Meanwhile, 85.7 per cent of single parents aged 35+ and 80.1 per cent of single parents aged under 35 buy at least one household cleaning product in any given six months, compared with 76.0 per cent and 78.2 per cent respectively of their married peers. However, only 49.2 per cent of single grocery buyers aged under 35 purchase cleaning products in the same time period.

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ROY MORGAN RESEARCH LIMITED

Australia’s favourite overseas holiday destinations (and how they’ve changed)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Oct-16

A Roy Morgan Single Source survey, which was carried out in the year to June 2016, has found that 10.6 per cent of Australians aged 14+ plan to go overseas on their next holiday. This compares with just 6.0 per cent in the year to June 2006. The survey also shows that 18.0 per cent of Australians with an overseas holiday on the horizon reported that they plan to go to New Zealand, down from 19.5 per cent 10 years ago. The number of people who plan to visit the US on their next holiday has risen from 14.6 per cent to 17.8 per cent, while 13.6 per cent intend to visit England (down from 20.2 per cent in 2006).

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ROY MORGAN RESEARCH LIMITED

Australia: a budget-friendly, beach-holiday bonanza!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-16

The latest figures from the Roy Morgan Holiday Tracking Survey show that the average cost per night of a domestic holiday is $A151 per person. However, many of Australia’s famed coastal destinations come in well below that. Topping the list for affordability is World Heritage-listed Fraser Island in Queensland, which costs on average $A94 per person per night. In contrast, Port Douglas (averaging $245 per person per night) and the Whitsunday Islands ($A220) in Queensland are among the nation’s costliest coastal destinations. In New South Wales, the North Coast heads that state’s list for affordable coastal holiday spots, at an average of $A120 per person per night, while Lord Howe Island is more suited to higher-end travellers, at an average cost of $A341 per person per night.

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence edges down 0.3% to 117.5

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-16

ANZ-Roy Morgan Australian Consumer Confidence fell by 0.3 per cent to 117.5 in the week ended 9 October 2016, following a 2.2 per cent fall last week. The report was mixed – indicators of current conditions fell slightly while forward-looking indicators posted gains. Consumers’ views towards their current finances fell by 0.6 per cent, while views towards future finances rose 0.7 per cent. Households’ views of the 12-month economic outlook fell by 1.5 per cent, while views of the five-year economic outlook rose by 0.7 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

In September Australian real unemployment is now 8.5% (up 0.2% in a year) and under-employment 7.7% (up 0.4%)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Oct-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate rose fell by 1.9 per cent month-on-month to 8.5 per cent in September 2016, although it has risen by 0.2 per cent year-on-year. Some 1.101 million Australians (up 43,000 since September 2015) are now unemployed. Meanwhile, the Australian workforce has risen to 12,930,000 (up 166,000 since September 2015), and 11,829,000 Australians are employed (up 123,000 in the last 12 months). The number of people who are under-employed has risen by 66,000 in the last 12 months to 1,002,000 (7.7 per cent of the workforce). The official unemployment rate was 5.6 per cent in August 2016. Roy Morgan Research executive chairman Gary Morgan says the extensive loss of full-time jobs in the Australian economy presents a challenge to the Turnbull Government, and these problems are set to intensify over the next year. The Government’s proposed business tax cuts are a key part of its strategy to get the Australian economy moving again.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, QUEENSLAND NICKEL PTY LTD, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, DICK SMITH HOLDINGS LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, AUSTRALIAN LABOR PARTY

1 in 4 car buyers watch the Bathurst 1000 – and the auto makes in the race hold special appeal

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 2,289,000 Australians aged 14+ intend to buy a new car in the next four years, while 602,000 plan to purchase their next car in the next 12 months. The survey also shows that the 3.8 million people who watch the Bathurst 1000 on TV are 25 per cent more likely than the average Australian to be in the market for a new car. Toyota and Mazda are the top two makes of choice overall as well as among the subset of Bathurst 1000 viewers, but race regulars Holden, Ford and Nissan get the largest increases in popularity among the event’s fans. They are 54 per cent more likely more likely to buy a Holden, 34 per cent more likely to buy a Ford and 23 per cent more likely to buy a Nissan.

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ROY MORGAN RESEARCH LIMITED, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, VOLVO CAR AUSTRALIA PTY LTD

Nexus users are gaga for Google – will Pixel be the all-in-one Google box for the mainstream?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 115,000 Australians aged 14+ own a Google Nexus smartphone. The survey, which was carried out in the year to June 2016, also shows that Nexus owners are more likely than users of any other smartphone brand to access other Google products in an average four weeks. Just about all Nexus owners use Google Search, compared with 93 per cent of other smartphone owners. Meanwhile, 95 per cent of Nexus owners visit Google-owned YouTube in an average four weeks (compared with 80 per cent of other smartphone users), 83 per cent use Google Maps (vs 65 per cent), and 72 per cent use Gmail (vs 43 per cent). Roy Morgan’s Technology Adoption Segments finds that almost four in 10 Nexus owners are Technology Early Adopters – more, by far, than users of any other handset brand.

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ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION, SONY CORPORATION, LG ELECTRONICS INCORPORATED, MOTOROLA INCORPORATED, NOKIA OY AB, HUAWEI TECHNOLOGIES COMPANY LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS

Wrinkles in CBA’s satisfaction crown

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Original article by Vesna Poljak
The Australian Financial Review – Page: 23 : 6-Oct-16

Roy Morgan Research’s latest survey of customer bank satisfaction shows that the Commonwealth Bank of Australia (CBA) ranked first in retail main financial institution customer satisfaction for the six months to August 2016. Customers were less satisfied with CBA’s mortgage products, with CBA ranking third out of the big four banks. CBA dominates Australia’s mortgage market, with a 25.3 per cent market share.

CORPORATES
COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, ROY MORGAN RESEARCH LIMITED, AUSTRALIAN LABOR PARTY

Cheerio to Presto: so how many subscribers are up for grabs – and can Foxtel persuade them to Play?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

A Roy Morgan Single Source survey has found that 1.5 per cent of Australian homes (143,000) subscribed to Presto in the six months to August 2016. Some 77 per cent (or 110,000) of the homes with access to Presto also have at least one other pay TV/SVOD service; 55 per cent of Presto homes also have Netflix and 27 per cent have Stan, while 48 per cent have Foxtel – with almost all of them using the traditional set-top box, not the streaming Foxtel Play. Meanwhile, analysis of SVOD households based on Household Life Stage shows that half of homes with Netflix or Stan are in the Young Singles, Young Couples and Young Parents segments, while the majority of homes that have Foxtel are Mid-Life Households (33 per cent) or Older Households (28 per cent).

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ROY MORGAN RESEARCH LIMITED, PRESTO ENTERTAINMENT PTY LTD, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, FOXTEL MANAGEMENT PTY LTD, FOXTEL PLAY

How 3.8 million Bathurst 1000 viewers drink and drive

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

A Roy Morgan Single Source survey has found that 19 per cent of Australians aged 14+ (3.8 million people) will watch the 2016 Bathurst 1000 on TV. The survey, which was carried out in the year to June, also shows that 82 per cent of Bathurst 1000 viewers are adult drinkers. Some 76 per cent of these people mostly drink alcohol at home, compared with 69 per cent of all Australian drinkers aged 18+. Likewise, 41 per cent of them prefer beer to wine, compared with 30 per cent of all adult drinkers. Meanwhile, 90 per cent of Bathurst viewers drive, compared with 83 per cent of all Australians aged 14+.

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ROY MORGAN RESEARCH LIMITED