MARKETING RESEARCH – AUSTRALIA

Supermarket satisfaction: a one-horse race?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

Roy Morgan Research has announced the winners of its Customer Satisfaction Awards for August 2016. Aldi was the top-rating supermarket chain in August, with a customer satisfaction rating of 96 per cent, ahead of Foodland (94 per cent), IGA (92 per cent), Coles (91 per cent) and Woolworths/Safeway (88 per cent). Aldi also had the highest customer satisfaction rating in six out of nine grocery sub-categories (dairy, fresh fruit, fresh vegetables, meat, packaged groceries and general merchandise). Of the three remaining sub-categories, Aldi does not have deli and seafood counters.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, FOODLAND AUSTRALIA LIMITED, IGA, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, AUSTRALIAN SAFEWAY STORES PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence falls 2.2% to 117.9

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Oct-16

ANZ-Roy Morgan Australian Consumer Confidence fell by 2.2 per cent to 117.9 in the week ended 2 October 2016, unwinding part of last week’s rise. The fall in the index was broad based, with each sub-index posting a small decrease. Consumers’ views towards their current and future finances fell by 2.7 per cent and 1.4 per cent respectively. Households’ views of the 12-month economic outlook fell by 2.1 per cent, while views of the five-year economic outlook fell by 1.4 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Finals fever part 2: Storm and Sharks fans compared

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Original article by Roy Morgan Research
Market Research Update – Page: online : 29-Sep-16

A Roy Morgan Single Source survey has found that Melbourne Storm and Cronulla Sharks have very different-sized fan bases. As of June 2016, Melbourne Storm was the second-most popular team in the National Rugby League (after the Brisbane Broncos), with 836,000 supporters – no less than 15.1% of total NRL fans. In contrast, the Sharks’ 202,000 supporters account for 3.7% of the League’s total fans. While it is relatively small, the Sharks fan base is noteworthy for being composed of more women than men. Almost 65% of Sharks supporters are female. On the other hand, nearly 61% of Storm fans are men.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CRONULLA SHARKS, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED

Huawei patrol: has the AFL and NRL’s only mobile handset sponsor backed the right teams?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-16

A Roy Morgan Single Source survey has found that over four million Australians aged 14+ (21 per cent) plan to buy a new mobile phone in the next 12 months. The survey, which was carried out in the year to June 2016, also shows that 23 per cent of AFL and NRL club supporters intend to buy a new handset in the next 12 months. Huawei is currently the only handset maker that is a sponsor of an AFL or NRL team. Huawei is a major sponsor of the Canberra Raiders, and 24 per cent of the NRL team’s supporters intend to buy a new handset in the next 12 months. However, Raiders fans are almost 20 per cent less likely than average to want one of the two dominant handset brands, the Apple iPhone or Samsung Galaxy. Huawei is also a technology and ball partner of the Gold Coast Suns, and 34 per cent of the AFL team’s fans are in the market for a new mobile phone, while they also more likely to have their hearts set on an Apple iPhone.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, HUAWEI TECHNOLOGIES COMPANY LIMITED, CANBERRA RAIDERS, GOLD COAST FOOTBALL CLUB LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, NEW ZEALAND WARRIORS LIMITED, MANLY WARRINGAH DISTRICT RUGBY LEAGUE FOOTBALL CLUB, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, GOLD COAST TITANS, MELBOURNE FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, CARLTON FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB

Finals fever: Bulldogs and Swans fans compared

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-16

A Roy Morgan Single Source survey has found that AFL grand finalist the Western Bulldogs has the league’s most gender-balanced fan base: 49.9 per cent are men and 50.1 per cent are women. In contrast, 58.4 per cent of Sydney Swans supporters are men and 41.6 per cent are women. The survey, which was carried out in the year to June 2016, also shows that Swans supporters have a mean age of 47 years, compared with 44 years for Western Bulldogs fans. Meanwhile, a slightly higher proportion of Bulldogs supporters are aged 65 and older (19.2 per cent vs 18.4 per cent). Overall, the Swans boast 1.1 million supporters (14.5 per cent of the country’s AFL supporters), while the Western Bulldogs have 249,000 supporters (3.3 per cent of all AFL fans).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB

1 in 15 AFL and NRL Grand Final viewers could be betting on the outcome

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-16

A Roy Morgan Single Source survey has found that 602,000 Australians aged 18+ (3.3 per cent) placed bets on AFL or NRL games during the year to June 2016, up from 520,000 (2.9 per cent) in the year to June 2013. Some 409,000 Australians bet on AFL matches in the last year, and 70 per cent used a website or app to place their most recent bet on the sport, up from 48 per cent three years ago. Meanwhile, some 306,000 Australians placed a bet on an NRL match in the last 12 months, with the proportion who did so online rising from 38 per cent in 2013 to 62 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

ANZ-Roy Morgan Australian Consumer Confidence jumps 4.4% (5.1pts) to 120.6

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-16

ANZ-Roy Morgan Australian Consumer Confidence rose by 4.4 per cent to 120.6 in the week ended 25 September 2016, more than offsetting the previous week’s decline. The improvement in confidence was broadly based. Consumers’ views towards their current and future finances rose by 5.4 per cent and 4.0 per cent respectively. Households’ views of the 12-month economic outlook rose by 6.0 per cent, while views of the five-year economic outlook improved by 3.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

How popular are customer loyalty programs really?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-16

A Roy Morgan Single Source survey has found that 71 per cent of Australians aged 14+ are members of at least one store loyalty program. The survey, which was carried out in the six months to June 2016, also shows that 49 per cent of Australians are members of Woolworths Rewards, ahead of FlyBuys (45 per cent) and MyerOne (21 per cent). Meanwhile, 78.2 per cent of people who shop at Woolworths/Safeway in any given four weeks are members of the Woolworths Rewards program, as are 61.8 per cent of people who shop at Woolworths-owned BWS. Similarly, FlyBuys members comprise a resounding majority of Coles customers (69.2 per cent), as well as over half of all shoppers at FlyBuys partners Liquorland (61.0 per cent), Kmart (54.4 per cent), Target (54.3 per cent) and First Choice Liquor (53.6 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS REWARDS, FLYBUYS, WOOLWORTHS LIMITED – ASX WOW, BWS – BEER WINE SPIRITS, COLES SUPERMARKETS AUSTRALIA PTY LTD, LIQUORLAND (AUSTRALIA) PTY LTD, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE, MYER HOLDINGS LIMITED – ASX MYR, PRICELINE PTY LTD, MILLERS, DAN MURPHY’S

Satisfaction with banks improves marginally in August

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Sep-16

A Roy Morgan Research Single Source survey has found that the satisfaction level of personal customers of Australian banks rose to 81.6 per cent in the six months to August 2016, compared with 81.5 per cent in July. This is well above the long-term average and is just below the 20-year high of 82.9 per cent recorded in 2015. Meanwhile, the satisfaction level of the personal customers of the four major banks was unchanged at 79.7 per cent. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.4 per cent, followed by the ANZ Bank (79.9 per cent). Outside of the big four banks, Greater Bank (95.2 per cent had the highest level of customer satisfaction, ahead of Bank Australia (94.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, GREATER BANK LIMITED, BANK AUSTRALIA, VICTORIA TEACHERS MUTUAL BANK, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED – ASX HBS, BANK OF QUEENSLAND LIMITED – ASX BOQ, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED, SUNCORP BANK, ING DIRECT

Spreading the joy: Australia’s growing taste for butter

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Sep-16

A Roy Morgan Single Source survey has found that 54.7 per cent of Australian grocery buyers aged 14+ purchased butter in an average four-week period during the year to June 2016. This compares with 47.2 per cent in the year to June 2012. Meanwhile, 44.6 per cent of grocery buyers bought margarine, down from 56.0 per cent in 2012, while 30.4 per cent purchased dairy spreads/butter blends (down from 30.1 per cent). The survey also shows that supermarket brands are the most popular in the margarine and butter categories, while Devondale Dairy Soft is the most popular brand of butter-blend/dairy-spread.

CORPORATES
ROY MORGAN RESEARCH LIMITED