MARKETING RESEARCH – AUSTRALIA

GWS Giants crying out for a new AFL car sponsor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-16

A Roy Morgan Single Source survey has found that 13 per cent of all Australian Football League fans intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2016, also shows that 17 per cent of Carlton and St Kilda supporters intend to buy a new car in the next four years. Meanwhile, 16 per cent of Greater Western Sydney Giants fans intend to buy a new car over this period, compared with about one in 10 in 2015. However, just eight per cent of Western Bulldogs fans intend to buy a new car in the next four years. The Giants and the Bulldogs are among just four AFL teams that currently do not have an automotive sponsor. Overall, around 2.3 million Australians aged 14+ are looking to buy a new car before 2020, and 45 per cent of them support an AFL club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, CARLTON FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, NORTH MELBOURNE FOOTBALL CLUB LIMITED, ESSENDON FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MELBOURNE FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG, RENAULT HOLDINGS PTY LTD

Kids’ favourites don’t have be a guessing game

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

Roy Morgan Research’s Young Australians Survey has found that 8.0 per cent of all Australian children aged 6-13 nominate Bugs Bunny as their favourite cartoon character. He is the most popular cartoon character among both girls and boys aged 6-9 and 10-13. The survey also shows that overall, 15.3 per cent of children aged 6-13 name Batman as their favourite superhero. While Batman is the most popular superhero among boys aged 6-9 and 10-13, Wonder Woman is the most popular superhero among girls of both age groups. Meanwhile, Minecraft is the top-ranked computer/console game for 14.3 per cent of all children aged 6-13.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Holidays waiting to happen: Australian workers, 134 million days of annual leave, and travel plans

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that Australians aged +14 who are in the paid workforce have collectively accrued 133,737,000 days of annual leave. The survey, which was carried out in the year to June 2016, also shows that 33.9 per cent of the nation’s 8.5 million paid workers have four or more weeks’ worth of annual leave accrued, while 25.8 per cent have between two and four weeks’ leave and 23.4 per cent have less than two weeks’ leave due. Meanwhile, 80.8 per cent of paid employees in Australia intend to take a holiday some time in the coming 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

iPhone delivers high usage for photos, music and video

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that almost half of Australia’s 16 million smartphone owners are using an Apple iPhone. They were much more likely than others to use the handset as a camera or for playing videos and music in an average four weeks in the year to June 2016. The survey shows that 85 per cent of iPhone owners take photos on their device, compared with 77 per cent of those with a different brand of smartphone. Likewise, 51 per cent of iPhone owners use it to play music and 32 per cent play videos, compared with 35 per cent and 25 per cent respectively for owners of other smartphones.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED

ANZ-Roy Morgan Australian Consumer Confidence dips – down 2.2% to 115.5

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

ANZ-Roy Morgan Australian Consumer Confidence fell by 2.2 per cent to 115.5 in the week ended 18 September 2016, unwinding some of the previous week’s gain. Last week’s sell-off in financial markets – which raised fears of a sharper correction across bonds and equities – was likely the main driver of the fall in confidence. Financial market weakness looks to have trumped the news of a dip in the unemployment rate to a three-year low of 5.6 per cent. The weakness in confidence was broadly based. Consumers’ views towards their current and future finances both declined 1.8 per cent. Households’ views of the 12-month economic outlook dropped 1.1 per cent while views of the five-year economic outlook dipped 1.4 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Australians still have appetite for drama after dinner

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that 30 per cent of Australians aged 14+ have a preference for drama in their weekday after dinner media, ahead of comedy (26 per cent), action and adventure (20 per cent), news (17 per cent), sports (10 per cent) and music (nine per cent). Television is still the dominant media after dinner, preferred by almost three in five Australians. Analysis by age shows that drama is the most popular among the 35-49 and 50+ age groups, while it ranks second among those aged 25-34 and fourth among those aged 14-24.

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ROY MORGAN RESEARCH LIMITED

High reliance on two incomes to repay home loans presents a potential risk

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

Roy Morgan Research’s "State of the Nation – Spotlight on Finance Risk" report shows that Australian households with two incomes now account for 67.2 per cent of owner-occupied mortgages. Overall some 9.3 per cent of dual-income households are classified as "at risk" of mortgage stress. Meanwhile, 17.4 per cent of Australians (705,000) who have a mortgage on the home they are living in can be classified as being "at risk", based on an average interest rate of 5.4 per cent. Over the last 10 years, mortgage holders "at risk" peaked in May 2008 (32.7 per cent) when the standard variable home-loan rate was 9.45 per cent.

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ROY MORGAN RESEARCH LIMITED

JB Hi-Fi and The Good Guys: satisfaction guaranteed?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

A Roy Morgan Single Source survey has found that more than three million Australians aged 14+ made at least one purchase from JB Hi-Fi in an average four weeks in the year to June 2016. Over a million made at least one purchase from The Good Guys, while Harvey Norman, attracted nearly 1.3 million customers in the same time period. The survey also shows that JB Hi-Fi customers have a mean household income of $A115,000, compared with $A107,000 for Harvey Norman customers and $A98,000 for The Good Guys customers. Meanwhile, The Good Guys has triumphed in the Furniture/Electrical Store category of the Roy Morgan Customer Satisfaction Awards every month this year with scores consistently over 90 per cent, and JB Hi-Fi has been close behind it in second place (also with scores hovering around 90 per cent and above).

CORPORATES
ROY MORGAN RESEARCH LIMITED, JB HI-FI LIMITED – ASX JBH, THE GOOD GUYS, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

Tall tales: the curious connection between height and income

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-16

A Roy Morgan Single Source survey, which was carried out in the year to June 2016, has found that the average height of Australians aged 14+ is 170cm (5’7"). However, the average height of people who earn $A200,000 or more is 176cm (just over 5’9"), while the average height of those on incomes below $A30,000 is below the population average at 168cm (5’6"). The survey also shows that while the average height of Australian men is 176cm, men earning $A200,000+ have an average height of 179cm (just under 5’11"). In contrast, men whose income is under $A30,000 are shorter, averaging 176cm. Meanwhile, the average height of women earning $A40,000-$A49,999 is 163cm (5’4"), but this creeps up to an average of 166cm (just over 5’5") among those on incomes of between $A110,000 and $A199,999.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Amaysim fixed broadband will hit TPG Telecom hardest

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-16

A Roy Morgan Single Source survey shows that 26 per cent of Australians aged 14+ who have a mobile phone with Amaysim – which plans to launch fixed broadband plans by the end of 2016 – do not have fixed broadband in the home. The survey, which was carried out in the six months to August, also shows that Amaysim customers are over 50 per cent more likely than average to have fixed broadband with one of TPG Telecom’s brands, including 11 per cent with TPG itself and 12 per cent with an iiNet Group brand. Meanwhile, 19 per cent of Amaysim customers have Telstra fixed broadband and 13 per cent are with Optus.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VOCUS COMMUNICATIONS LIMITED – ASX VOC, DODO AUSTRALIA PTY LTD, IPRIMUS