MARKETING RESEARCH – AUSTRALIA

Gary Morgan comment on this week’s strong Consumer Confidence result

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Original article by Gary Morgan, Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-16

This week’s rise in the ANZ-Roy Morgan Consumer Confidence Index, up 3.8pts to 118.1, comes after a strong Australian GDP result last week which showed the Australian economy growing at an annual rate in the year to June of 3.3 per cent. This is the fastest annual GDP growth for the Australian economy for four years since 2012. Although this week’s increase in Consumer Confidence might seem to contradict the fall in the Roy Morgan Business Confidence – down 7.5pts to 108.6 in August, released yesterday, the two indicators are measured over a different time period (the month of August compared to the weekend just past) and have therefore been impacted by different socio-economic drivers.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Business Confidence slumps in August – down 6.5% to 108.6 after interest rate cut; lowest since Turnbull became PM

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Sep-16

Roy Morgan Research’s Business Confidence fell 6.5% to 108.6 in August. The fall in Business Confidence comes after the RBA cut interest rates to a record low 1.5% in early August. The fall in Business Confidence was far larger than the small fall of the Australian All Ordinaries in August – the All Ordinaries ended August at 5,529 (down 2.0% (or 115pts) from July 31, 2016, 5,644) although the All Ordinaries has fallen further in September – now at 5,324 as of September 12. The fall in Business Confidence in August means Business Confidence has dipped below the 6yr average of 116.6.

CORPORATES
ROY MORGAN RESEARCH LIMITED, RESERVE BANK OF AUSTRALIA, STANDARD AND POOR’S ASX ALL ORDINARIES INDEX, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Blockbusters drive cinema attendance to new heights

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Sep-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.6 million people) went to the cinema in an average four weeks in the year to June 2016. The survey also shows that Australians aged 14-24 were by far the most likely to go to the movies in an average four weeks (40 per cent), ahead of 25-34 year-olds (30 per cent), 35-49 year-olds (28 per cent), and 23 per cent of those aged 50+. Meanwhile, 21 per cent of Australians aged 14+ visited a theatre chain in an average four weeks, while 12 per cent cite newspapers’ movie listings and reviews as a section they "especially choose to read".

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ROY MORGAN RESEARCH LIMITED, HOYTS CINEMAS LIMITED, EVENT CINEMAS (AUSTRALIA) PTY LTD, VILLAGE CINEMAS AUSTRALIA PTY LTD, PALACE CINEMAS

Women still lag behind men in retirement funding but closing the gap

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Sep-16

Roy Morgan Research’s "State of the Nation – Spotlight on Finance Risk" report shows that women account for 1.4 million of the 2.9 million Australians in the pre-retiree group (aged 50 to 64 and working). The average retirement savings among these women have been well behind that of their male counterparts, but they are gradually closing the gap from being 57.7 per cent of the male average in 2008 to 63 per cent in 2016. Since 2008, the average net wealth of pre-retired women has gone from $A183,000 to $A232,000, an increase of 26.8 per cent. For men in the pre-retired group, the growth in average net wealth went from $A317,000 to $A368,000, an increase of 16.1 per cent. However, the average retirement fund balance of women is still less than two thirds (63 per cent) that of their male counterparts.

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ROY MORGAN RESEARCH LIMITED

More Australians now have SVOD than Foxtel

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-16

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ (9.8 million) had access to one or more types of paid TV services in their home in the six months to August 2016. The survey also shows that 28 per cent of Australians (5,595,000 people) have Subscription Video on Demand, while 27 per cent (5,309,000) have linear pay-TV. The bulk of SVOD’s growth is attributable to Netflix, but other services can now be found in the homes of around 1.4 million Australians. However, over 60 per cent of these subscribers also have Netflix.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, YOUTUBE RED, FOXTEL PLAY, FETCHTV PTY LTD

Long holidays not an option for most Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-16

A Roy Morgan Single Source survey has found that of the 13.8 million Australians aged 14+ who took at least one holiday in the past year, more than 45 per cent were away for just three or less nights on their last trip. In contrast, just 4.1 per cent took off for a month or more. Holidays of between four and seven nights accounted for 15 per cent of travellers, while 12.9 per cent were away for between eight and 14 nights. From there, numbers drop dramatically, with just 4.7 per cent taking a holiday of 15-21 nights and 3.3 per cent enjoying a longer trip of 22-30 nights. Overall, the average length of a holiday taken by Australians in the 12 months to June 2016 was 8.5 nights.

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ROY MORGAN RESEARCH LIMITED

Play time: where Aussies buy their toys and games

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-16

A Roy Morgan Single Source survey has found that 2.6 million Australians aged 14+ buy toys and/or games in an average four-week period. The survey, which was carried out in the year to June 2016, also shows that 612,000 people buy toys and/or games from EB Games in an average four weeks, ahead of Kmart (412,000), Big W (349,000) and Target (297,000). Meanwhile, 801,000 Australians buy toys and/or games via the internet, either from an online-only business or the e-commerce channel of a bricks-and-mortar store.

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ROY MORGAN RESEARCH LIMITED, EB GAMES, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, JB HI-FI LIMITED – ASX JBH, TOYS ‘R’ US (AUSTRALIA) PTY LTD, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD

Over 400,000 Australians intend to retire in the next 12 months, increasing burden on government funding

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-16

Roy Morgan Research estimates that 415,000 Australians intend to retire in the next 12 months, compared with 327,000 in 2008. Some 228,000 men and 187,000 women intend to retire in the next 12 months. The magnitude of the intending retirements, combined with the fact that their average retirement funding is inadequate for being "self-funded", is likely to increase substantially the need for government support. Currently the average gross wealth (total assets excluding owner-occupied homes) of intending retirees is $A306,000, up from $A231,000 in 2008. Although the average debt level for this group is currently only $A25,000, it does reduce their average net wealth to $A281,000, which is generally inadequate for self-funded retirement.

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ROY MORGAN RESEARCH LIMITED, THE ASSOCIATION OF SUPERANNUATION FUNDS OF AUSTRALIA LIMITED

ANZ-Roy Morgan Australian Consumer Confidence falls again – down 4.1pts to 114.3

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Sep-16

ANZ-Roy Morgan Australian Consumer Confidence has fallen fell for the second week in a row, down 3.5 per cent to 114.3 in the week ending 4 September 2016. The sizeable decline more than offset the jump in confidence three weeks ago, which took the index to a 33-month high. The decline in confidence was largely driven by households’ views over the economic outlook. Households’ views of the economic outlook in the next 12 months fell by 7.6 per cent, while consumers’ views of their current and future finances fell by 2.7 per cent and 1.2 per cent respectively.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Technology Early Adopters are pioneers for much more than just new technology

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-16

A Roy Morgan Research Single Source survey, which was carried out in the year to June 2016, has found that 3.7 million Australians aged 14+ (19 per cent) can be classified as Technology Early Adopters. Always first to purchase and use new technologies, Technology Early Adopters are well educated with high incomes and risk-taking tendencies. 27 per cent of Technology Early Adopters agree they are often the first to buy new home entertainment or electronic equipment, compared with 15 per cent of all Australians.

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ROY MORGAN RESEARCH LIMITED