MARKETING RESEARCH – AUSTRALIA

Australia’s most popular travel agents and the holiday-goers more (or less) likely to use them

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

A Roy Morgan Single Source survey has found that just over 13.7 million Australians aged 14+ took at least one holiday in the year to June 2016. Some 7.3 million (52.8 per cent) reported using a travel agent or tour operator for at least one of the trips they took – more than double the number (3.2 million) that did not use one at all. The survey also shows that 12.6 per cent of Australian holiday-goers used Flight Centre for at least one trip, ahead of online accommodation service Booking.com (11.4 per cent), Wotif.com (6.8 per cent), Webjet (6.1 per cent) and Airbnb (5.5 per cent). Analysis using Roy Morgan Research’s Helix Personas consumer profiling tool shows that members of the Social Flyers community are most likely to have booked their holiday via Flight Centre (22.5 per cent), while Rural Traditionalists (4.0 per cent) are least likely to have used Flight Centre.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM (AUSTRALIA) PTY LTD, WOTIF.COM HOLDINGS LIMITED, WEBJET LIMITED – ASX WEB, AIRBNB AUSTRALIA PTY LTD

The final Olympics tally: Seven reaches nearly three million through digital platforms

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

A Roy Morgan Single Source survey has found that 14,778,000 Australians aged 14+ tuned in to watch the 2016 Rio de Janeiro Olympic Games. Some 13.2 million (94 per cent) watched TV coverage on channels 7, 7HD, 7TWO and 7MATE, while Seven’s digital platforms found a combined audience of over 2.9 million people: 1,735,000 streamed coverage directly through the Olympics on 7 website or app (with 1,243,000 and 829,000 users respectively), and 1,571,000 engaged with Seven’s Olympics content through its social media accounts on Facebook, Twitter and Instagram. Meanwhile, over 1.4 million Australians caught up on some Olympics highlights via YouTube, including the 7Olympics channel.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, FACEBOOK INCORPORATED, TWITTER INCORPORATED, INSTAGRAM LLC, YOUTUBE INCORPORATED

ANZ-Roy Morgan Consumer Confidence jumps to near three-year high of 121.8 (up 4.2pts) during Olympics

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

ANZ-Roy Morgan Australian Consumer Confidence rose by 3.6 per cent to 121.8 in the week ending 21 August 2016, to its highest level since November 2013. The improvement in confidence was broadly-based. Households’ views of the economic outlook in the next 12 months rose by 5.4 per cent, while consumers’ views of their current and future finances rose by 1.3 per cent and 1.4 per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

9 in 10 Aussie teens now have a mobile (and most are already on to their second or subsequent handset)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Aug-16

A Roy Morgan Single Source survey has found that 91 per cent of Australian teens aged 14-17 (or just over one million) have a mobile phone. The survey, which was carried out in the year to June 2016, also shows that 94 per cent of teens who are mobile phone owners have a smartphone, while 75 per cent are already on to their second or subsequent handset. Meawhile, 78 per cent of mobile-owning teens say someone else pays for all or most of their usage charges, and 62 per cent got their current mobile handset brand new. Some 65 per cent are using prepaid and 35 per cent are on a postpaid plan – almost the exact reverse of the ratio in the general population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, TPG TELECOM LIMITED – ASX TPM, ALDIMOBILE, BOOST MOBILE

No half-measures for Aussie chocolate lovers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Aug-16

A Roy Morgan Single Source survey has found that 17.4 per cent of Australians aged 14+ consumed at least one Cadbury 50g chocolate bar in an average four-week period in the year to March 2016, well ahead of Kit Kat (12.8 per cent), Cadbury-owned Cherry Ripe (11.8 per cent), Mars Bar (9.3 per cent) and Snickers (6.7 per cent). In total, 52.8 per cent of Australians consume at least one chocolate bar in an average four-week period, while 55.8 per cent of chocolate-bar eaters also eat block chocolate, well above the national average of 42.8 per cent. Meanwhile, 25.7 per cent of chocolate-bar eaters also consume boxed chocolates, compared with the population average of 18.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, NESTLE AUSTRALIA LIMITED, MARS AUSTRALIA PTY LTD

Three million Australians active in the blogosphere

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-16

A Roy Morgan Single Source survey has found that 15 per cent of Australians aged 14+ (3,024,000 people) read or added comment to blogs or forums, or managed a blog themselves in an average four-week period during the year to June 2016. The survey also shows that 1,713,000 Australians read or added comment to someone else’s online journal or blog, 1,226,000 viewed or contributed to online forums, and 480,000 created or managed an online journal or blog themselves. Meanwhile, almost 1.1 million Australians read or add comment to an online newspaper blog in an average four weeks, with "The Saturday Paper" and "The Mercury" having the highest level of engagement (26 per cent and 24 per cent of visitors respectively).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Magazine Audience Accumulation now in ASTEROID

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-16

Magazine Audience Accumulation, now in ASTEROID, gives agencies and their advertisers the ability to plan smarter investments in magazines. Applying the insights into how magazine audiences grow – or accumulate over time – provides the evidence to put "magazines first" as part of a multi-media campaign. Roy Morgan Research has long measured and reported the readership of magazines, delivering the final tally of how many Australians read an average issue over its life. Now planners are able to understand how magazine audiences accumulate as subscribers and purchasers read a magazine, and pass it on to others, who pass it on again. From 23 August 2016, media planners will be able to hit specific reach targets by week using the new flighting ability in ASTEROID, Roy Morgan’s industry-standard media planning software, which is relied upon by the majority of Australian agencies.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MAGAZINE NETWORKS, BAUER MEDIA AUSTRALIA PTY LTD, PACIFIC MAGAZINES PTY LTD

Australian real unemployment jumps to 10.5% (up 0.9%) in July during post-election uncertainty

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate rose by 0.9 per cent to 10.5 per cent in July 2016. Some 1.365 million Australians (up 268,000 since July 2015) are now unemployed. Meanwhile, the number of people in the workforce has risen to 13,007,000 (up 334,000 since July 2015), and 11,642,000 Australians are employed (up 66,000 in the last 12 months). The number of people who are under-employed has risen by 194,000 in the last 12 months to 1,171,000 (9.0 per cent of the workforce). The official unemployment rate was 5.8 per cent in June 2016.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

ANZ-Roy Morgan Australian Consumer Confidence bounces back – up 2.9pts to 117.6

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Aug-16

ANZ-Roy Morgan Australian Consumer Confidence has risen by 2.5 per cent to 117.6 in the week ending 15 August 2016, largely offsetting the decline over the previous week. Sentiment is now 4.3 per cent above its long-run average. The improvement in confidence was driven by a sharp rebound in consumers’ views of the economic outlook. Households’ views of the economic outlook in the next 12 months rose by 9.6 per cent, while consumers’ views of their future finances rose by 1.7 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA

Streaming taking its toll on online music purchases

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Aug-16

A Roy Morgan Single Source survey has found that just 4.6 per cent of Australians aged 14+ paid to download music and 1.1 per cent purchased CDs online in any given four-week period in the year to March 2016. This compares with 6.1 per cent and 2.1 per cent respectively in the year to March 2012. Meanwhile, the proportion of Australians who stream music online in an average four weeks has risen from 10.3 per cent in 2012 to 19.7 per cent in 2016. Likewise, the proportion of Australians using streaming radio has risen from 6.1 per cent to 9.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED