MARKETING RESEARCH – AUSTRALIA

SUVs drive growth in new car market (and size matters)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Aug-16

A Roy Morgan Single Source survey has found that 2,331,000 Australians aged 14+ intend to buy a new vehicle in the next four years. This includes 634,000 who intend to do so within the next 12 months. The survey also shows that 885,000 Australians intend to buy an SUV in the next four years, which is almost 20 per cent higher than 12 months ago. Meanwhile, the number of Australians who intend to buy a new Toyota in the next four years has risen by 70,000, ahead of Hyundai (up 37,000) and Mitsubishi (up 28,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MITSUBISHI MOTORS AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, BMW AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD

Michele Levine, CEO, Roy Morgan Research, comments on the findings in State of the Nation 25: Spotlight on Financial Risk

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Aug-16

The end of the mining boom in Australia presents the Australian economy with many pressing challenges – and some of the biggest involve the potential for a slowing Australian economy to increase mortgage stress around the country, and also to lead to diminished superannuation balances for Australians heading towards retirement. The casualisation of the Australian work-force with an increasing proportion of Australians working part-time rather than full-time means many Australians are forced to save less for their retirement whilst the ability to pay current bills, including mortgage payments, is also crimped. In addition, the persistently low interest rates in Australia mean the amount required for retirement actually increases as annual returns on investments follow interest rates lower. Follow this link to view the full State of the Nation 25: Spotlight on Financial Risk Powerpoint presentation PDF.

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ROY MORGAN RESEARCH LIMITED

State of the Nation 25: Spotlight on Financial Risk

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Aug-16

Roy Morgan Research CEO Michele Levine this week presented the latest State of the Nation Report in Melbourne and Sydney, with a special Spotlight on Financial Risk including Mortgage debt and stress, Income risks and the adequacy of retirement funding. Key findings of this in-depth industry spotlight include: Home ownership in Australia is likely to continue its downward trend whilst house price increases outpace the increase in household incomes; Mortgage stress levels are likely to remain elevated even with the likelihood of further interest rate reductions by the Reserve Bank of Australia (RBA) over the coming 12-18 months. Official Australian interest rates are already at a record low of 1.5% and likely to converge with the 0% interest rates found in comparable Western economies including the United States, United Kingdom, Canada and the EU; Household debt levels could become a risk for both households and banks should general economic conditions turn down; The reliance on dual incomes for home loans repayments by many Australian families is a risk in itself with the increasing trend towards part-time work throughout much of the economy and with the additional factor of low wages growth and many more. View the full release to see a comprehensive run-down of findings.

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ROY MORGAN RESEARCH LIMITED

Telstra launches "The Australian Digital Inclusion Index 2016" powered by Roy Morgan Research

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Aug-16

Yesterday Telstra launched "The Australian Digital Inclusion Index 2016". Powered by Roy Morgan Research in conjunction with the Centre for Social Impact and Swinburne University of Technology. Based on Roy Morgan Research’s annual Single Source Survey of 50,000 extensive face-to-face interviews, the Index is the most detailed picture yet of digital inclusion in Australia. The key findings include that Digital inclusion is about social and economic participation; Overall, digital inclusion is growing in Australia; But many Australians are still missing out; Access is improving overall; But Digital Ability is an area for further improvement; Affordability is a challenge for some groups, although value has improved; The "age gap" is substantial, but steady; For people with disability, digital inclusion is low, but improving steadily; Indigenous digital inclusion is also low, but improving; The gender gap is narrow, but different attitudes toward technology remain; Some Australian communities are digitally excluded and Geography plays a critical role.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, UNIVERSITY OF NEW SOUTH WALES. CENTRE FOR SOCIAL IMPACT, SWINBURNE UNIVERSITY OF TECHNOLOGY

Australia’s most popular travel agents and the holiday-goers more (or less) likely to use them

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

A Roy Morgan Single Source survey has found that just over 13.7 million Australians aged 14+ took at least one holiday in the year to June 2016. Some 7.3 million (52.8 per cent) reported using a travel agent or tour operator for at least one of the trips they took – more than double the number (3.2 million) that did not use one at all. The survey also shows that 12.6 per cent of Australian holiday-goers used Flight Centre for at least one trip, ahead of online accommodation service Booking.com (11.4 per cent), Wotif.com (6.8 per cent), Webjet (6.1 per cent) and Airbnb (5.5 per cent). Analysis using Roy Morgan Research’s Helix Personas consumer profiling tool shows that members of the Social Flyers community are most likely to have booked their holiday via Flight Centre (22.5 per cent), while Rural Traditionalists (4.0 per cent) are least likely to have used Flight Centre.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM (AUSTRALIA) PTY LTD, WOTIF.COM HOLDINGS LIMITED, WEBJET LIMITED – ASX WEB, AIRBNB AUSTRALIA PTY LTD

The final Olympics tally: Seven reaches nearly three million through digital platforms

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

A Roy Morgan Single Source survey has found that 14,778,000 Australians aged 14+ tuned in to watch the 2016 Rio de Janeiro Olympic Games. Some 13.2 million (94 per cent) watched TV coverage on channels 7, 7HD, 7TWO and 7MATE, while Seven’s digital platforms found a combined audience of over 2.9 million people: 1,735,000 streamed coverage directly through the Olympics on 7 website or app (with 1,243,000 and 829,000 users respectively), and 1,571,000 engaged with Seven’s Olympics content through its social media accounts on Facebook, Twitter and Instagram. Meanwhile, over 1.4 million Australians caught up on some Olympics highlights via YouTube, including the 7Olympics channel.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, FACEBOOK INCORPORATED, TWITTER INCORPORATED, INSTAGRAM LLC, YOUTUBE INCORPORATED

ANZ-Roy Morgan Consumer Confidence jumps to near three-year high of 121.8 (up 4.2pts) during Olympics

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

ANZ-Roy Morgan Australian Consumer Confidence rose by 3.6 per cent to 121.8 in the week ending 21 August 2016, to its highest level since November 2013. The improvement in confidence was broadly-based. Households’ views of the economic outlook in the next 12 months rose by 5.4 per cent, while consumers’ views of their current and future finances rose by 1.3 per cent and 1.4 per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

9 in 10 Aussie teens now have a mobile (and most are already on to their second or subsequent handset)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Aug-16

A Roy Morgan Single Source survey has found that 91 per cent of Australian teens aged 14-17 (or just over one million) have a mobile phone. The survey, which was carried out in the year to June 2016, also shows that 94 per cent of teens who are mobile phone owners have a smartphone, while 75 per cent are already on to their second or subsequent handset. Meawhile, 78 per cent of mobile-owning teens say someone else pays for all or most of their usage charges, and 62 per cent got their current mobile handset brand new. Some 65 per cent are using prepaid and 35 per cent are on a postpaid plan – almost the exact reverse of the ratio in the general population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, TPG TELECOM LIMITED – ASX TPM, ALDIMOBILE, BOOST MOBILE

No half-measures for Aussie chocolate lovers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Aug-16

A Roy Morgan Single Source survey has found that 17.4 per cent of Australians aged 14+ consumed at least one Cadbury 50g chocolate bar in an average four-week period in the year to March 2016, well ahead of Kit Kat (12.8 per cent), Cadbury-owned Cherry Ripe (11.8 per cent), Mars Bar (9.3 per cent) and Snickers (6.7 per cent). In total, 52.8 per cent of Australians consume at least one chocolate bar in an average four-week period, while 55.8 per cent of chocolate-bar eaters also eat block chocolate, well above the national average of 42.8 per cent. Meanwhile, 25.7 per cent of chocolate-bar eaters also consume boxed chocolates, compared with the population average of 18.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, NESTLE AUSTRALIA LIMITED, MARS AUSTRALIA PTY LTD

Three million Australians active in the blogosphere

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-16

A Roy Morgan Single Source survey has found that 15 per cent of Australians aged 14+ (3,024,000 people) read or added comment to blogs or forums, or managed a blog themselves in an average four-week period during the year to June 2016. The survey also shows that 1,713,000 Australians read or added comment to someone else’s online journal or blog, 1,226,000 viewed or contributed to online forums, and 480,000 created or managed an online journal or blog themselves. Meanwhile, almost 1.1 million Australians read or add comment to an online newspaper blog in an average four weeks, with "The Saturday Paper" and "The Mercury" having the highest level of engagement (26 per cent and 24 per cent of visitors respectively).

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ROY MORGAN RESEARCH LIMITED