MARKETING RESEARCH – AUSTRALIA

Magazine Audience Accumulation now in ASTEROID

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-16

Magazine Audience Accumulation, now in ASTEROID, gives agencies and their advertisers the ability to plan smarter investments in magazines. Applying the insights into how magazine audiences grow – or accumulate over time – provides the evidence to put "magazines first" as part of a multi-media campaign. Roy Morgan Research has long measured and reported the readership of magazines, delivering the final tally of how many Australians read an average issue over its life. Now planners are able to understand how magazine audiences accumulate as subscribers and purchasers read a magazine, and pass it on to others, who pass it on again. From 23 August 2016, media planners will be able to hit specific reach targets by week using the new flighting ability in ASTEROID, Roy Morgan’s industry-standard media planning software, which is relied upon by the majority of Australian agencies.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MAGAZINE NETWORKS, BAUER MEDIA AUSTRALIA PTY LTD, PACIFIC MAGAZINES PTY LTD

Australian real unemployment jumps to 10.5% (up 0.9%) in July during post-election uncertainty

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate rose by 0.9 per cent to 10.5 per cent in July 2016. Some 1.365 million Australians (up 268,000 since July 2015) are now unemployed. Meanwhile, the number of people in the workforce has risen to 13,007,000 (up 334,000 since July 2015), and 11,642,000 Australians are employed (up 66,000 in the last 12 months). The number of people who are under-employed has risen by 194,000 in the last 12 months to 1,171,000 (9.0 per cent of the workforce). The official unemployment rate was 5.8 per cent in June 2016.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

ANZ-Roy Morgan Australian Consumer Confidence bounces back – up 2.9pts to 117.6

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Aug-16

ANZ-Roy Morgan Australian Consumer Confidence has risen by 2.5 per cent to 117.6 in the week ending 15 August 2016, largely offsetting the decline over the previous week. Sentiment is now 4.3 per cent above its long-run average. The improvement in confidence was driven by a sharp rebound in consumers’ views of the economic outlook. Households’ views of the economic outlook in the next 12 months rose by 9.6 per cent, while consumers’ views of their future finances rose by 1.7 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA

Streaming taking its toll on online music purchases

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Aug-16

A Roy Morgan Single Source survey has found that just 4.6 per cent of Australians aged 14+ paid to download music and 1.1 per cent purchased CDs online in any given four-week period in the year to March 2016. This compares with 6.1 per cent and 2.1 per cent respectively in the year to March 2012. Meanwhile, the proportion of Australians who stream music online in an average four weeks has risen from 10.3 per cent in 2012 to 19.7 per cent in 2016. Likewise, the proportion of Australians using streaming radio has risen from 6.1 per cent to 9.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The slow but steady rise of vegetarianism in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Aug-16

A Roy Morgan Single Source survey has found that the diet of 11.2 per cent of Australian adults (almost 2.1 million people) was all or almost all vegetarian in the year to March 2016. This compares with 9.7 per cent (1.7 million people) in the year to March 2012. The shift towards vegetarianism has been most striking in New South Wales; 12.4 per cent of people living in the state agree that "The food I eat is all, or almost all, vegetarian", up from 9.5 per cent in 2012. Tasmania has the highest proportion of residents who eat little or no meat (12.7 per cent, up from 12.2 per cent in 2012), while Queensland (9.2 per cent, up from 8.3 per cent) retains the distinction of being the state least inclined towards vegetarianism.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Over half of Australians listen to breakfast radio

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Aug-16

A Roy Morgan Single Source survey has found that 86 per cent of Australians aged 14+ (nearly 17 million people) listen to radio during the week. The survey, which was carried out in the year to March 2016, also shows that the total national radio audience in an average week is 16,861,000. Across the week, the Breakfast time slot reaches a net 10,402,000 listeners (53 per cent), ahead of Drive-Time (8,211,000, 42 per cent), Morning (7,780,000, 40 per cent) and Afternoon (6,621,000, 34 per cent). More than seven in 10 radio listeners tune in during multiple different time slots in a seven-day period: 38 per cent listen at two different time slots and 31 per cent listen during three or more different time slots.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australia’s 7,853,418 Olympians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-16

A Roy Morgan Single Source survey has found that 5,590,000 Australians aged 14+ (29 per cent) are regular participants in sports played in the 2016 Olympic Games, as are 2,263,000 children aged 6-13 (91 per cent). Swimming is the most common Olympic sport done regularly by Australians in both age groups: just over two million aged 14+ and 1.2 million aged 6-13. Among adults, other Olympic sports with high numbers of regular participants include Cycling (1,568,000), Golf (632,000), Soccer (561,000), Tennis (484,000) and Marathons/Running (380,000). Among kids, participation is highest in Soccer (1,216,000), Bicycling (909,000), Athletics/Track and field (812,000) and Basketball (781,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Why Woolworths and Telstra are a perfect match (and so are Coles and Optus)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-16

A Roy Morgan Single Source survey has found that 47 per cent of Australian grocery buyers aged 14+ who mainly shop at Woolworth are Telstra mobile phone customers, compared with 39 per cent of Coles’ main shoppers. Meanwhile, 22 per cent of Coles’ main shoppers are Optus mobile phone customers, compared with 19 per cent of Woolworths’ main shoppers. The survey, which was carried out in the year to March 2016, also shows that Woolworths is more commonly associated with Quality and Coles with Price – just as Telstra and Optus are.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS LIMITED – ASX WOW, TELSTRA CORPORATION LIMITED – ASX TLS, COLES SUPERMARKETS AUSTRALIA PTY LTD, SINGTEL OPTUS PTY LTD

Gary Morgan’s comment on this week’s Consumer Confidence & Business Confidence – both down

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Aug-16

This week’s fall in ANZ-Roy Morgan Consumer Confidence – down 3.3pts to 114.7 – follows a similar fall in Roy Morgan Business Confidence during July – down 3.4pts to 116.1. Both falls come as the new Turnbull Government deals with a closer than expected Federal Election result and a record 11 Senate cross-benchers. Although that might at first appear to be a huge problem for the Turnbull Government, the fact that most of the new cross-benchers in the Senate are right-of-centre should make dealing with the Senate easier during this term of Parliament than it was during the last term and it should be possible for the Government to pass its reforms with corporate tax cuts and the Australian Building & Construction Commission (ABCC) to increase workplace productivity. The RBA’s decision to cut interest rates to a record low 1.25% last week is a step in the right direction to stimulate the broader Australian economy; however, a further cut of 1% at the RBA’s next meeting is required to be competitive with international competitors including the US & UK and deal with the rising $A and slowing Australian economy after the end of the mining boom.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA, AUSTRALIAN BUILDING AND CONSTRUCTION COMMISSION

ANZ-Roy Morgan Australian Consumer Confidence takes a hit – down 3.3pts to 114.7

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Aug-16

ANZ-Roy Morgan Australian Consumer Confidence has fallen by 2.8 per cent to 114.7 in the week ending 7 August 2016. This is a surprising result given that the RBA cut the cash rate to a historic low of 1.5 per cent last Tuesday. While the drop is disappointing, overall confidence remains well above its long run average. The deterioration in confidence was relatively broadly based. Consumers’ views of their current finances fell by 2.4 per cent, and households’ views of the economic outlook in the next 12 months fell by 8.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA