MARKETING RESEARCH – AUSTRALIA

The ups and downs of holiday intention

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ (or 14.1 million people) are intending to take some kind of holiday in the next 12 months, down from 72 per cent in the March 2016 quarter. The proportion of the population planning a domestic holiday has fallen from 57 per cent to 56 per cent in the same period, while overseas intention fell from 11 per cent to 10 per cent between the March and June quarters. Roy Morgan Research’s Norman Morris notes that while the current decline in overseas holiday intention is evident among most age groups, it has actually risen slightly since the March quarter among 25-34 year-olds (from 11 per cent to 14 per cent) and the 65+ age bracket (9 per cent to 10 per cent).

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ROY MORGAN RESEARCH LIMITED

More Australians are reading print magazines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

Roy Morgan Research has released the Australian Magazine Print Readership and Cross-Platform Audience results for the year to June 2016. Print magazines reached 12,477,000 Australians aged 14+, up 0.8 per cent compared with the 12 months to June 2015. Nine of the country’s Top 20 magazines increased their readership; "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,498,000 per issue (an increase of 28.6 per cent). Meanwhile, "Better Homes & Gardens" and "Australian Women’s Weekly" have the highest Cross-Platform Audiences, at 2,140,000 and 2,094,000 respectively.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Newspaper Print Readership and Cross-Platform Audiences for June 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to June 2016. The "Herald Sun" remains the most-read weekday newspaper in print (down 2.1 per cent to 852,000), while "The Daily Telegraph" scored the biggest gain in print readers, up 25,000 (4.0 per cent) to 650,000 readers per average Monday to Friday issue. "The Saturday Paper" is living up to its name, with the title’s first year-on-year figures now showing growth of 13.5 per cent to 118,000 readers per average issue, while Sunday print readership dipped below 4.5 million Australians nationally (down 6.8 per cent). "The Sydney Morning Herald" remains Australia’s most-read masthead across all platforms, reaching a combined audience of 4,081,000 in an average week, including a net 1,196,000 print readers and 3,462,000 digital readers.

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ROY MORGAN RESEARCH LIMITED

Real Aussie bachelorettes aren’t so into The Bachelor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

A Roy Morgan Single Source survey has found that almost half a million Australian women aged 14+ love watching
"The Bachelor Australia", including around 160,000 women aged 20 to 34 (six per cent). The survey, which was carried out in the year to March 2016, also shows that 57 per cent of the show’s target demographic of women aged 20-34 are partnered. Of these, eight per cent say The Bachelor Australia is a show they "really love to watch" – with wives the most likely of all (nine per cent), followed by imminent brides (seven per cent) and those in de facto relationships (six per cent). Meanwhile, just four of single women aged 20-34 really love the show.

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ROY MORGAN RESEARCH LIMITED

A new era in customer satisfaction for international airlines?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

Roy Morgan Research has announced the June 2016 winners of its monthly Customer Satisfaction Awards in Australia. Emirates has won the award in the category of International Airlines, with a customer satisfaction rating of 89 per cent. Second-place getter Air New Zealand had a satisfaction rating of just over 87 per cent. Having won three months apiece so far this year, the two airlines have achieved the seeming impossible by holding Singapore Airlines – winner of the International Airline of the Year in 2012, 2013, 2014 and 2015 – at bay. Currently, Singapore Airlines sits in third position, less than a percentage point behind Air New Zealand.

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ROY MORGAN RESEARCH LIMITED, EMIRATES AIRLINES, AIR NEW ZEALAND LIMITED – ASX AIZ, SINGAPORE AIRLINES LIMITED

ANZ-Roy Morgan Australian Consumer Confidence picks up steam ahead of the RBA meeting – up 2.5pts to 118.0

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

ANZ-Roy Morgan Australian Consumer Confidence has risen by 2.2 per cent to 118.0 in the week ending 31 July 2016, with the improvement in confidence being broadly based. Increasing speculation of a rate cut at this week’s RBA meeting was likely a key driver of confidence. In addition, the buoyancy of the equity market – with the Australian share market recording its best July in six years – was also key in supporting household sentiment. Consumers’ views of their current finances rose by 6.8 per cent, and households’ views of the economic outlook in the next 12 months rose by 3.7 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Gary Morgan on Consumer Confidence and the RBA’s decision to drop Australian interest rates to 1.5%

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Original article by Gary Morgan, Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

The August interest rate cut by the RBA shows that finally the RBA has acknowledged Australia’s massive under-employment problem that has been persistently ignored (8.3% – 1.079 million, in June, according to the latest Roy Morgan employment estimates). In addition, it’s time policymakers recognised the true extent of unemployment in Australia (9.6% in June – 1.247 million – according to the latest Roy Morgan real unemployment estimate). To provide an effective stimulus to the economy the RBA should immediately cut Australian interest rates to 0.5% – the same as in the comparable economies of the US & UK and as we have been calling for the RBA to do for more than two years. Reducing interest rates will have the most positive impact on the Australian economy when the banks start lending to more businesses rather than just households – particularly as this week’s ANZ-Roy Morgan Consumer Confidence shows Australians are growing increasingly confident – now at 118.0 (up 2.5pts this week). By providing increased finance and credit to businesses the Australian economy will grow strongly and more jobs will be created for the over 2 million Australians either unemployed or under-employed

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Zomato makes a meal of Melbourne, but Sydney’s foodies don’t yet have the appetite

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-16

A Roy Morgan Single Source survey has found that 5.3 per cent of Australians aged 14+ (1,046,000 people) visited the Zomato restaurant review website in an average four weeks during the year to March 2016. Visitation to Zomato is highest in Melbourne (8.9 per cent), Canberra (7.8 per cent) and Perth (7.5 per cent). Brisbane’s appetite is spot-on average (5.3 per cent), just ahead of Adelaide’s (5.0 per cent). However, just 4.0 per cent of Sydneysiders visit Zomato, the lowest rate of all mainland capitals.

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ROY MORGAN RESEARCH LIMITED, ZOMATO, URBAN SPOON PTY LTD, EATABILITY PTY LTD

Do holidays really make us happier?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-16

A Roy Morgan Single Source survey has found that 79.4 per cent of Australians aged 14+ who are planning an overseas holiday and 77.5 per cent of those planning a domestic holiday in the next 12 months agree with the attitude statement, "I’m optimistic about the future". This compares with 67 per cent of people who do not have a holiday planned. The survey, which was carried out in the year to March 2016, also shows that 85.6 per cent of those planning an overseas holiday and 82.2 per cent of those planning a domestic holiday agree that "I’m feeling well and in good health", compared with 76.0 per cent of people with no holiday planned.

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ROY MORGAN RESEARCH LIMITED

Cheese if you please (preferably with crackers or wine)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jul-16

A Roy Morgan Single Source survey has found that 63.9 per cent of Australian grocery buyers aged 18+ purchased block cheese in an average four weeks during the year to March 2016. Meanwhile, 36.9 per cent bought grated/shredded cheese, 37.5 per cent bought sliced cheese, 15.4 per cent bought creamed cheese or cheese spreads, and 9.8 per cent purchased cheese snacks or portions. All of these figures are considerably lower than they were in 2012. However, some consumers are dramatically more likely than the average grocery buyer to purchase cheese in an average four-week period. Two striking examples are those shoppers who also buy savoury biscuits/crackers in this time, and those who purchase wine in any given seven-day period.

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ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, COON, MAINLAND DAIRIES PTY LTD, MERSEY VALLEY, LAUGHING COW, CASTELLO