MARKETING RESEARCH – AUSTRALIA

Play time: where Aussies buy their toys and games

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-16

A Roy Morgan Single Source survey has found that 2.6 million Australians aged 14+ buy toys and/or games in an average four-week period. The survey, which was carried out in the year to June 2016, also shows that 612,000 people buy toys and/or games from EB Games in an average four weeks, ahead of Kmart (412,000), Big W (349,000) and Target (297,000). Meanwhile, 801,000 Australians buy toys and/or games via the internet, either from an online-only business or the e-commerce channel of a bricks-and-mortar store.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EB GAMES, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, JB HI-FI LIMITED – ASX JBH, TOYS ‘R’ US (AUSTRALIA) PTY LTD, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD

Over 400,000 Australians intend to retire in the next 12 months, increasing burden on government funding

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-16

Roy Morgan Research estimates that 415,000 Australians intend to retire in the next 12 months, compared with 327,000 in 2008. Some 228,000 men and 187,000 women intend to retire in the next 12 months. The magnitude of the intending retirements, combined with the fact that their average retirement funding is inadequate for being "self-funded", is likely to increase substantially the need for government support. Currently the average gross wealth (total assets excluding owner-occupied homes) of intending retirees is $A306,000, up from $A231,000 in 2008. Although the average debt level for this group is currently only $A25,000, it does reduce their average net wealth to $A281,000, which is generally inadequate for self-funded retirement.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE ASSOCIATION OF SUPERANNUATION FUNDS OF AUSTRALIA LIMITED

ANZ-Roy Morgan Australian Consumer Confidence falls again – down 4.1pts to 114.3

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Sep-16

ANZ-Roy Morgan Australian Consumer Confidence has fallen fell for the second week in a row, down 3.5 per cent to 114.3 in the week ending 4 September 2016. The sizeable decline more than offset the jump in confidence three weeks ago, which took the index to a 33-month high. The decline in confidence was largely driven by households’ views over the economic outlook. Households’ views of the economic outlook in the next 12 months fell by 7.6 per cent, while consumers’ views of their current and future finances fell by 2.7 per cent and 1.2 per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Technology Early Adopters are pioneers for much more than just new technology

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-16

A Roy Morgan Research Single Source survey, which was carried out in the year to June 2016, has found that 3.7 million Australians aged 14+ (19 per cent) can be classified as Technology Early Adopters. Always first to purchase and use new technologies, Technology Early Adopters are well educated with high incomes and risk-taking tendencies. 27 per cent of Technology Early Adopters agree they are often the first to buy new home entertainment or electronic equipment, compared with 15 per cent of all Australians.

CORPORATES
ROY MORGAN RESEARCH LIMITED

eBay is Australia’s top shopping website but OzBargain’s community forum is the fastest growing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-16

More Australians than ever are shopping online. A Roy Morgan Single Source survey has found that 7.8 million Australians aged 14+ visited eBay in an average four weeks in the 12 months to June 2016 – more than double its nearest competitor Amazon (3.8 million). Kogan.com and Groupon reach just over 1.3 million visitors each. OzBargain is Australia’s fastest-growing shopping-related website, now with 948,000 unique monthly visitors.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, AMAZON.COM INCORPORATED, KOGAN.COM LIMITED – ASX KGN, GROUPON AUSTRALIA PTY LTD, SCOOPON.COM.AU PTY LTD, CATCH-OF-THE-DAY.COM.AU, OZBARGAIN, LIVINGSOCIAL, DEALSDIRECT.COM.AU PTY LTD, GRAYSONLINE AUCTIONEERS, CUDO PTY LTD, DEALS.COM.AU PTY LTD, GOOGLE INCORPORATED, LASOO PTY LTD, SPREETS PTY LTD

Autobarn accelerates its way to customer satisfaction success

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Sep-16

Roy Morgan Research has announced the July 2016 winners of its monthly Customer Satisfaction Awards in Australia. Autobarn won the Customer Satisfaction Award in the category of Auto Stores by satisfying 88 per cent of its customers, followed by Supercheap Auto with 87 per cent and Repco with 82 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUTOBARN PTY LTD, SUPER CHEAP AUTO, REPCO LIMITED

Consumer satisfaction with big four banks up in July

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Aug-16

A Roy Morgan Research Single Source survey has found that the satisfaction level of the personal customers of Australia’s four major banks was 79.7 per cent in the six months to July 2016, compared with 79.5 per cent in June. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.4 per cent, followed by the ANZ Bank (79.6 per cent), National Australia Bank (78.0 per cent) and Westpac (77.7 per cent). Outside of the big four banks, Teachers Mutual remains the best performer with 93.8 per cent satisfaction, followed by Bank Australia (93.6 per cent) and Heritage Bank (92.1 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, BANK AUSTRALIA, HERITAGE BANK LIMITED – ASX HBS

Fewer Australians paying to see the doctor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Aug-16

A Roy Morgan Single Source survey has found that the proportion of Australians paying for a visit to the doctor in an average four-week period has declined over the past decade. In the 12 months to June 2007, 31.8 per cent of Australian adults paid for a doctor’s visit in an average four weeks. By March 2016, this figure had fallen to 27.6 per cent. Unexpectedly, Australians earning between $A150,000 and $A199,999 saw the most dramatic drop in paid doctor’s visits. Between July 2006 and June 2007, nearly 45 per cent of people in this income range paid for a doctor’s visit in an average four weeks. As of June 2016, that figure had declined to 29.8 per cent, a decrease of more than 30 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN LABOR PARTY

ANZ-Roy Morgan Australian Consumer Confidence falls after Olympics ends, but still at high levels – 118.4 (down 3.4pts)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Aug-16

ANZ-Roy Morgan Australian Consumer Confidence fell 2.8 per cent to 118.4 in the week ending 28 August 2016. The decline in confidence was entirely driven by households’ views of the economic outlook. Households’ views of the economic outlook in the next 12 months fell by 7.0 per cent, while consumers’ views of their current and future finances rose by 1.9 per cent and 0.4 per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

The tea party: Australians love a cuppa

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Aug-16

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ (9.8 million people) drank at least one cup of tea in any given week during the year to June 2016. This compares with 49 per cent, or 9.6 million people, in the previous 12 months. Meanwhile, the average volume consumed has risen from 9.1 cups per person to 9.5 cups per person. The survey also shows that 55 per cent of women drink at least one cup of tea in an average week, compared with 45 per cent of men, while Australians aged 65+ are the most likely to drink tea in any given week.

CORPORATES
ROY MORGAN RESEARCH LIMITED