MARKETING RESEARCH – INDONESIA

The number of smokers in Indonesia has surged since the pandemic, but fewer are coming from younger age groups

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-25

The latest Roy Morgan Indonesian survey from September 2024 shows that the overall number of smokers has risen from 43.2 million (30% of Indonesians aged 18+) in 2010 to 44.6 million in 2020 (31%). Over the last four years the smoking population has surged by nearly 10 million to almost 54.5 million people today – equivalent to 35% of the population, an increase of 4% points. Over two-thirds of smokers in Indonesia (68%) are now aged 35+; this is equivalent to 36.8 million people, and a stunning increase since 2014 when 52% of smokers (equivalent to 22.6 million people) were aged 35+. The largest group of smokers are in the middle age group of Indonesians aged 35-49 years old, up from 32% (13.9 million people) in 2014 to 40% (21.8 million people) in 2024. In contrast, the share of Indonesian smokers aged under 35 has fallen to 32% (17.7 million people), compared with 48% (20.6 million people) a decade ago.

CORPORATES
ROY MORGAN LIMITED

56 million Indonesians engage in online entertainment

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

New research from Roy Morgan shows that over 56.5 million Indonesians aged 14+ (34.5%) conducted at least one entertainment activity online in an average four weeks during the year to March 2019, compared with 28.5 million in 2015. The most popular entertainment activity conducted online in Indonesia is streaming video through popular websites such as YouTube, which 27 million Indonesians now do in an average four weeks, up from 8.8 million four years ago (an increase of over 200%). Meanwhile, 19.7 million Indonesians play games online (up 105% since 2015), 15.1 million download games (up 49%), and over 14.8 million access adult entertainment (up 268%). Some 14 million Indonesians download music (unchanged) and nearly 14 million stream music (up 133%).

CORPORATES
ROY MORGAN LIMITED

Restoran Sederhana & KFC battle to be top Indonesian restaurant

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jun-18

A Roy Morgan Single Source survey shows that over 55 million Indonesians aged 14+ (34.3%) eat food from restaurants or fast food outlets in an average six months. Restoran Sederhana is the most visited restaurant, with over 28.4 million Indonesians visiting in an average six months. It is followed by KFC (24 million visitors), McDonald’s (7.7 million) and Pizza Hut (6.5 million). Patronage of fast food restaurants is significantly higher in Indonesia’s biggest city of Jakarta and the surrounding areas of Greater Jakarta, known as Jabodetabek. Over 12 million people living in Jabodetabek, or 59% of the area’s population, visit fast food restaurants in an average six months. Nearly 8.5 million Jabodetabek residents (40.2%) visit KFC in an average six months, while 4.5 million (21.3%) visit Restoran Sederhana.

CORPORATES
ROY MORGAN LIMITED, RESTORAN SEDERHANA, KFC, McDONALD’S FAMILY RESTAURANTS, PIZZA HUT

Roy Morgan Research Releases New Helix Personas Indonesia through Eyeota Data Marketplace

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Sep-17

In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace. Helix Personas takes big data that is often vast but shallow and humanises it, drawing on psychographic and behavioural data from Roy Morgan’s extensive Single Source Survey to classify the Indonesian population into 42 personas and six communities to create "deep data". The tool allows media agencies to unlock profound insights into their clients’ target audience by translating contact databases into easily understood and actionable personas. Using these insights media agencies can optimise media plans and creative to reach target audiences most effectively, with messages that resonate on a cultural and emotional level. Brand owners can use Helix Personas to understand exactly who and where their customers are, including key values, purchasing behaviours, demographics and media habits. They can reduce marketing spend by knowing exactly where to advertise, and grow their businesses with strategically placed store locations, stocked with the most relevant products for their customers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EYEOTA

Helix Personas launches in Indonesia

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jan-16

Indonesia is an increasingly important market for Australian and New Zealand exporters. The country’s 250 million people are going through a social and economic transformation with a large middle class being established. Along with this are rising levels of affluence, higher demand for products and services and an increasingly well-educated and sophisticated consumer. The challenge has always been understanding these consumers, where they live, what they buy and how to reach them. To address these challenges Roy Morgan Research has created Helix Personas for Indonesia. . Helix Personas segments Indonesian consumers into 42 Personas across six Communities. Indonesia is now the third country to be "Helixed" after Australia and New Zealand, where marketers already use and benefit from its clear, usable insights into consumer values, behaviour, attitudes, media consumption and purchasing habits.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Cola is king in Australia, New Zealand and Indonesia

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

A Roy Morgan Single Source survey has found that cola beverages feature heavily among the most popular soft drinks in Australia, New Zealand and Indonesia. Coca-Cola is consumed by 19 per cent of Australians aged 14+ in an average seven days, followed by Coke Zero (8 per cent) and Diet Coke (5 per cent). Meanwhile, 25 per cent of New Zealanders aged 14+ drink Coca-Cola in an average seven days, ahead of Sprite (12 per cent) and Coke Zero (10 per cent). Some 14 per cent of Indonesians aged 14+ drink Big Cola in an average seven-day period, ahead of Fanta (just over 12 per cent), and Coca Cola (almost 12 per cent)

CORPORATES