MEAT – AUSTRALIA

Woolworths Group takes the largest cut of fresh meat market

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-20

The latest Roy Morgan Fresh Food and Grocery Report shows that Woolworths Group has the largest share of the fresh meat market, taking 27.5% of the more than $13 billion spent on fresh meat in Australia each year. Woolworths Group also enjoys the highest number of customers, with 42.7% of meat buyers having recently purchased from its stores. Coles Group is in second place with 22.6% of the fresh meat market, followed by specialist Butchers (20.9%), Aldi (10.6%), Other Non-Supermarkets (6.6%), IGA (5.1%), Other Supermarkets (4.3%), and produce Markets taking the remaining 2.3%. The findings are taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

$40b+ fresh food market dominated by fruit & veg & meat

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey has found that Australia’s $40 billion+ fresh food market is dominated by the two staples of fresh fruit/vegetables (45.6% of the market) and fresh meat (33.7% of the market). The survey, which was carried out in the year to December 2017, also shows that fresh bread has a 7.5% share of the fresh food market, ahead of fresh deli (6.8%) and fresh seafood (6.4%). Roy Morgan CEO Michele Levine says competition in Australia’s fresh food market is heating up as ‘Big 2’ supermarkets Woolworths and Coles aggressively grow their fresh food market share at the expense of niche competitors. Recent research by Roy Morgan shows that they now account for over 50% of Australia’s fresh food market.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

It’s official: Majority of fresh meat now bought at Coles & Woolworths

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

A Roy Morgan Single Source survey shows that Australia’s two largest supermarkets captured more than 50% of the $13bn+ fresh meat market for the first time in 2017. Woolworths Group had a 26.5% market share, up 1.1% since 2016, while Coles Group’s share rose 2% to 24.3%; their combined share of the fresh meat market was larger than all other retail outlets, including rival supermarkets Aldi and IGA, butchers, markets, other supermarkets and other non-supermarkets combined. Both Australian supermarket giants have enjoyed stronger growth in the fresh meat market over the past year than rival Aldi, which now has a 9.6% share of the fresh meat market, up 0.9% in a year – although all three have clearly taken substantial market share from traditional butchers. Ten years ago butchers and markets had 32% of Australia’s fresh meat market; today this is just under a quarter (24%). In the last 12 months fresh meat market share for butchers and markets dropped 3% points. This is the steepest drop of any time period in the last decade.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, IGA

On a knife’s edge: the decline of the butcher

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Feb-16

A Roy Morgan Single Source survey has that 70.7 per cent of Australian grocery buyers aged 14+ bought fresh meat in the year to December 2015, compared with 75.6 per cent in the year to December 2013. Meanwhile, the proportion of grocery buyers who purchase their fresh meat at the butcher’s in any seven-day period has fallen from 23.1 per cent to 17.9 per cent over the same period. Despite the decline, butchers still hold a 23.5 per cent share of the total fresh-meat market, due to the amount their shoppers spend in an average seven days ($A37).

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, FOODLAND AUSTRALIA LIMITED

Meat and greet: where Aussies buy their fresh meat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-14

A Roy Morgan Single Source survey has found that 73 per cent of grocery buyers in Australian cities bought fresh meat in an average seven-day period in the year to June 2014, compared with 72 per cent in 2010. Meanwhile, the number of grocery buyers in country areas who buy fresh meat has risen from 74 per cent to 77 per cent over the same period. The survey also shows that grocery buyers in the city are more likely than rural shoppers to buy their fresh meat from specialty retailers rather than supermarkets

CORPORATES
ROY MORGAN RESEARCH LIMITED