MEDIA BUYING SERVICES – AUSTRALIA

Media buyers divided on News Corp’s pull from AMAA audit

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Original article by Zoe Samios
Mumbrella – Page: Online : 13-Dec-17

Nunn Media MD Chris Walton and Tom Rankin of 303MullenLowe are among media agency executives to have criticised News Corp Australia’s decision to withdraw its newspapers from the Audited Media Association of Australia’s circulation audit. Meanwhile, Roy Morgan CEO Michele Levine says there is a need for an independent research body to measure media. "I’m sure the AMAA will be described as unnecessary expenditure. But it comes at a time when advertisers and their agencies are crying out for truth and accuracy in measurement," Levine said. "The time for media and their industry bodies (OzTAM, EMMA etc) measuring themselves is fast drawing to an end. The confluence of digital media, outdoor, direct, point of sale and traditional media means more than ever advertisers and their agencies want , and need, a single source of truth – not media’s own claims or industry’s own claims."

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUDITED MEDIA ASSOCIATION OF AUSTRALIA LIMITED, ROY MORGAN LIMITED, NUNN MEDIA PTY LTD, 303 MULLENROWE, HAVAS MEDIA PTY LTD, PHD GROUP PTY LTD

Facebook in crosshairs of metrics war

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Original article by Darren Davidson
The Australian – Page: 23 & 25 : 12-Dec-16

The annual media CEO survey carried out by "The Australian" shows that media and advertising industry leaders agree that action is needed to address the recent audience measurement scandals at digital rivals such as Facebook. Many of the media CEOs stressed the importance of having such metrics audited by a third party, while some noted the fact that TV remains the best way to reach the largest audience.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM, MULTI CHANNEL NETWORK PTY LTD, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOXTEL MANAGEMENT PTY LTD, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, CARSALES.COM LIMITED – ASX CAR, REA GROUP LIMITED – ASX REA, IPG MEDIABRANDS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, MEDIA FEDERATION OF AUSTRALIA, GROUPM COMMUNICATIONS PTY LTD, PUBLICIS MEDIA, HOYTS CINEMAS LIMITED, NOVA ENTERTAINMENT PTY LTD

Dentsu hit by overcharging claims in Japan

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Original article by Darren Davidson
The Australian – Page: 23 : 26-Sep-16

Executives at the Australian division of Dentsu Aegis have stressed that it is not affected by the billing scandal that has engulfed its parent company in Japan. Dentsu Aegis has admitted that more than 110 of its Japanese clients were overcharged for digital advertising, and it has commenced discussions with about 1,800 clients in the wake of the scandal. Media buying agencies have come under scrutiny in the wake of a report which revealed that dubious practices were widespread in the US industry.

CORPORATES
DENTSU AEGIS MEDIA AUSTRALIA PTY LTD, DENTSU AEGIS NETWORK, DENTSU INCORPORATED, CARAT AUSTRALIA PTY LTD, ISOBAR, ASSOCIATION OF NATIONAL ADVERTISERS INCORPORATED, WPP GROUP PLC, K2 INTELLIGENCE, EBIQUITY, MITCHELL AND PARTNERS PTY LTD, FACEBOOK INCORPORATED

TV networks on brink of ad-spending revival

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Original article by Darren Davidson
The Australian – Page: 23 : 19-Sep-16

Australia’s free-to-air TV networks may gain a low single-digit increase in advertising sales for 2017, as negotiations with media buying agencies begin. Think TV CEO Kim Portrate notes that there is renewed interest in TV among advertisers. The Ten Network’s share of advertising revenue rose from 21.9 per cent to 25.2 per cent in the first half of 2016, while the Nine Network’s share fell from 38.6 per cent to 35.6 per cent. The Seven Network’s share fell by just 0.3 per cent, to 39.2 per cent.

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, THINK TV, KPMG AUSTRALIA PTY LTD, FREE TV AUSTRALIA LIMITED, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, IPG MEDIABRANDS, DENTSU AEGIS MEDIA AUSTRALIA PTY LTD, VIVAKI, PUBLICIS GROUPE SA, PROCTER AND GAMBLE AUSTRALIA PTY LTD, SMI MEDIA INCORPORATED

WPP eyes TV as YouTube falls short

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Original article by Darren Davidson
The Australian – Page: 23 : 25-Jul-16

GroupM is expected to allocate more of its advertising spending commitment to Australia’s free-to-air TV networks, after favouring YouTube in 2015. The Nine Network’s share of the media buying group’s TV budget has been reduced, while the Ten Network has secured a guaranteed share of 25 per cent, compared with between 23 and 25 per cent in 2015. Industry executives note that that digital platforms such as YouTube are under scrutiny over issues such as viewability and audience measurement.

CORPORATES
GROUPM COMMUNICATIONS PTY LTD, WPP GROUP PLC, YOUTUBE INCORPORATED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, FACEBOOK INCORPORATED, THINK TV, IPG MEDIABRANDS

Changing channels: execs brace for uncertainty as regional stations meet new partners

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Original article by Jake Mitchell
The Australian – Page: 23 : 27-Jun-16

Media buying agencies have had to cancel some advertising sales deals that were booked prior to the new regional TV affiliation agreements that take effect on 1 July 2016. WIN Corporation and Southern Cross Media Group will switch metropolitan affiliates, which is likely to cause confusion among some viewers and affect media buyers’ ad sales in July. The media landscape is expected to face further changes if cross-media ownership laws are abolished, with the prospect of mergers between metropolitan and regional networks.

CORPORATES
WIN CORPORATION PTY LTD, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, OPTIMUM MEDIA DIRECTION PTY LTD, SEVEN NETWORK LIMITED, SMI MEDIA INCORPORATED, PRIME MEDIA GROUP LIMITED – ASX PRT

Advertisers see better times for TV sector

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Original article by Max Mason
The Australian Financial Review – Page: 32 : 15-Feb-16

A new report from media-buying agency Starcom Mediavest shows that advertisers are upbeat about the outlook for the Australian ad market. They expect advertising expenditure to rise by 2.8 per cent in 2016, while media owners forecast growth of 2.6 per cent. However, advertisers expect a 2.6 per cent decline in free-to-air TV advertising expenditure in 2016, although digital TV advertising is tipped to record double-digit growth in 2018 as more consumers view content online.

CORPORATES
STARCOM MEDIAVEST GROUP, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, WALT DISNEY COMPANY

Automatic ad-trading an overnight hit for Foxtel’s sales arm

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Original article by Dominic White
The Australian Financial Review – Page: 28 : 26-Oct-15

The MCN sales division of pay-TV group Foxtel launched its programmatic trading system earlier in 2015. MCN has indicated that it now sells 30-40 per cent of advertising via the Landmark automated trading system. CEO Anthony Fitzgerald wants to increase MCN’s share of the total video advertising market, including internet advertising. MCN now sells all of the Ten Network’s advertising, as part of the equity alliance between Ten and Foxtel.

CORPORATES
MULTI CHANNEL NETWORK PTY LTD, FOXTEL MANAGEMENT PTY LTD, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN WEST MEDIA LIMITED – ASX SWM, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, THE QUANTIUM GROUP PTY LTD

Acxiom & Roy Morgan Research partner with major media groups to unite data and digital capabilities – kicking off with Facebook

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-15

Customer data solutions and marketing services provider Acxiom has announced a partnership with Roy Morgan Research and major media agency groups. As the offline and digital worlds become more connected for consumers, this partnership will give marketers an increased capacity to find and target their most valuable audiences on Facebook. This will enable marketers to go beyond standard online targeting options. By accessing insightful view of their customers, using Roy Morgan and Acxiom data, advertisers can bring media planning and buying in line with their cross-channel objectives. Dentsu Aegis Network and OmnicomMediaGroup are first to market with this solution.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ACXIOM AUSTRALIA PTY LTD, DENTSU AEGIS NETWORK, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, FACEBOOK INCORPORATED

Roy Morgan Research and Site Tour partner to make buying outdoor advertising easier

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-15

Site Tour, the automated trading platform for "out-of-home" (OOH) advertising, and Roy Morgan Research, the industry standard for planning media buying, have announced a new partnership that will enable advertisers to plan, select and book OOH campaigns using the best audience data available in Australia. Roy Morgan Research’s Helix Personas will be embedded into Site Tour’s OOH buying platform. Helix Personas is a consumer profiling, segmentation and data integration tool that combines psychographic, media consumption and behavioural analytics into 56 identifiable Personas across seven Communities. Roy Morgan Research will consider extending its partnership with Site Tour beyond local shores in the near future.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SITETOUR PTY LTD, THE BOSTON CONSULTING GROUP PTY LTD