Original article by Darren Davidson
The Australian – Page: 23 & 25 : 12-Dec-16

The annual media CEO survey carried out by "The Australian" shows that media and advertising industry leaders agree that action is needed to address the recent audience measurement scandals at digital rivals such as Facebook. Many of the media CEOs stressed the importance of having such metrics audited by a third party, while some noted the fact that TV remains the best way to reach the largest audience.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM, MULTI CHANNEL NETWORK PTY LTD, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOXTEL MANAGEMENT PTY LTD, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, CARSALES.COM LIMITED – ASX CAR, REA GROUP LIMITED – ASX REA, IPG MEDIABRANDS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, MEDIA FEDERATION OF AUSTRALIA, GROUPM COMMUNICATIONS PTY LTD, PUBLICIS MEDIA, HOYTS CINEMAS LIMITED, NOVA ENTERTAINMENT PTY LTD