Fake News?

Original article by Roy Morgan
Media Update – Page: Online : 26-Nov-19

The Australian newspaper this week claimed 1,803,000 print readers of their Monday to Friday newspaper – fake news? Roy Morgan average issue readership of The Australian (Monday to Friday) is 291,000 (down 12,000 in a year) and The Weekend Australian 547,000 (down 38,000 in a year). The Australian also reported a year-on-year increase of 800,000 online readers to 1,892,000, an 80% increase. Unfortunately News Corporation does NOT subscribe to any Roy Morgan data which is Australia’s only independent source of all media measurement – Roy Morgan media audience estimates have been the measurement ‘currency’ for nearly 50 years history. Many have been critical of audience claims by Facebook, Google, etc. It is important that all audience information used by media in Australia to sell marketers advertising space is accurate. News Corp should only use and support accurate media measurement data! A correction in The Australian is not enough.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Media buyers divided on News Corp’s pull from AMAA audit

Original article by Zoe Samios
Mumbrella – Page: Online : 13-Dec-17

Nunn Media MD Chris Walton and Tom Rankin of 303MullenLowe are among media agency executives to have criticised News Corp Australia’s decision to withdraw its newspapers from the Audited Media Association of Australia‚Äôs circulation audit. Meanwhile, Roy Morgan CEO Michele Levine says there is a need for an independent research body to measure media. "I’m sure the AMAA will be described as unnecessary expenditure. But it comes at a time when advertisers and their agencies are crying out for truth and accuracy in measurement," Levine said. "The time for media and their industry bodies (OzTAM, EMMA etc) measuring themselves is fast drawing to an end. The confluence of digital media, outdoor, direct, point of sale and traditional media means more than ever advertisers and their agencies want , and need, a single source of truth – not media’s own claims or industry’s own claims."

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUDITED MEDIA ASSOCIATION OF AUSTRALIA LIMITED, ROY MORGAN LIMITED, NUNN MEDIA PTY LTD, 303 MULLENROWE, HAVAS MEDIA PTY LTD, PHD GROUP PTY LTD

News Corp tipped to cut print circulations 30pc

Original article by Aaron Patrick
The Australian Financial Review – Page: 12 : 12-Dec-17

There is speculation that News Corp Australia will reduce the print circulation of some newspapers by 25-30 per cent following its decision to cease reporting print sales data. Industry sources have suggested that News Corp may also have decided to stop distributing bulk copies of its newspapers, which Fairfax Media has already done. Fairfax Media also reduced the print circulation of some titles in 2014.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ, AUDIT BUREAU OF CIRCULATIONS

More Australians now read catalogues than metro newspapers

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that catalogues continue to expand their reach, with more Australians (14+) now reading catalogues during an average week than either Newspapers (excluding Local/Community) or Local/Community Newspapers. The survey shows that almost 10.5 million Australians read or looked into one or more catalogues during an average week in the year to June 2015, back up to a level not seen since 2012, and the growth looks set to continue. From over 11 million in 2011, catalogue readership declined to around 9.5 million Australians in 2013. But catalogue readership rebounded, bucking the continuing downward trend for newspapers. At the end of last year, catalogue readership surpassed that for non-community Newspapers, and the gap has continued to widen. Today, catalogues reach over 600,000 more readers in an average seven-day period than these newspapers, and around 4.3 million more than local/community newspapers. The combined net weekly reach of all newspapers including local and community papers in the year to June 2015 is 12.3 million Australians, down from 14.6 million in the year to June 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED