Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-25
New data from Roy Morgan shows that more than 3 million New Zealanders aged 14+ (3,094,000 people) now watch Subscription TV in an average four weeks; this equates to 70.4% of all New Zealanders. This viewership represents an increase of 214,000 (+7.4%) from four years ago during the middle of the COVID-19 pandemic, when many New Zealanders turned to streaming services while enduring extended periods of lockdown in 2020-2021. Netflix remains the clear market leader and most popular service; it is now watched by 2,292,000 people in an average four weeks, an increase of 97,000 (+4.4%) on four years ago. Netflix remains the only Subscription TV service to reach over half the population (52.2% of New Zealanders). Meanwhile, some 1,058,000 New Zealanders now watch Disney+ in an average four weeks (up 342,000 on four years ago), and 835,000 now watch Amazon Prime Video (up 522,000). Traditional Pay TV service Sky retains a wide viewership of 1,284,000 – enough for second place overall, but this is virtually unchanged from four years ago, and down by 8,000 (-0.6%) in a growing market overall.
CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, DISNEY+, AMAZON PRIME VIDEO, SKY NETWORK TELEVISION LIMITED – ASX SKT