Original article by Roy Morgan
Market Research Update – Page: Online : 17-Feb-21
New data from Roy Morgan shows that over 2.8 million New Zealanders aged 14+ now watch Subscription TV in an average four weeks – encompassing over two-thirds (68%) of all New Zealanders. Total viewership of Subscription TV in New Zealand has increased 4.9% from a year earlier to 2,823,000, an increase of 131,000. Netflix is by far the most popular service, now watched by 2,141,000 people in an average four weeks, an increase of 92,000 (+4.5%) from a year ago. In clear second place is Sky with 1,248,000 viewers. Sky also includes the Sky Sport Now sports streaming service, which now has over 140,000 viewers. In its first year of operation Disney+ has attracted an audience of 700,000 viewers, equal to one-in-six New Zealanders, and is already the third most popular Subscription TV service. Also growing quickly over the past year is Amazon Prime Video, which now has 323,000 viewers, an increase of 141,000 (+77.5%) on the December quarter 2019. This new pay television data has been obtained from the Roy Morgan Single Source survey, derived from in-depth interviews with over six thousand New Zealanders each year.
ROY MORGAN LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT, DISNEY+, AMAZON PRIME VIDEO