New Zealand’s Netflix, Lightbox and Amazon Prime Video experience double digit growth in viewership

Original article by Roy Morgan
Market Research Update – Page: Online : 7-Apr-20

New data from Roy Morgan shows that a total of 2.42 million New Zealanders have access to Netflix in their household, an increase of 291,000 compared with a year ago. It is followed by Sky TV (including Neon) on 1.70 million (+66,000), Lightbox on 875,000 (+113,000), Apple TV on 377,000, Amazon Prime Video on 322,000 (+191,000) and YouTube Premium on 234,000 (-7,000). This new pay television data has been obtained from the Roy Morgan Single Source survey, derived from in-depth interviews with over six thousand New Zealanders each year. Roy Morgan CEO Michele Levine says that while Netflix remains the most popular pay television service, a number of its competitors are also experiencing considerable growth. Levine adds that the coronavirus lockdown should provide a boost to not only new entrants such as Disney Plus but also more established services as housebound Kiwis look for ways to entertain themselves.

CORPORATES
ROY MORGAN LIMITED, SKY NETWORK TELEVISION LIMITED – ASX SKT, NEON, LIGHTBOX, APPLE TV, AMAZON PRIME VIDEO, YOUTUBE PREMIUM, DISNEY+

Netflix on verge of 2 million viewers in New Zealand

Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

A Roy Morgan Single Source survey shows that over three million New Zealanders aged 14+ had access to some form of Pay TV/Subscription TV in the June 2018 quarter, up 13.9% on a year ago. Nearly two million New Zealanders now have a Netflix subscription, up more than 35% on a year ago. Meanwhile, viewership of the combined Sky TV/Neon is growing slower than some of its rivals, up 1.7 per cent to over 1.6 million viewers although Sky TV’s Subscription Video On Demand service Neon is growing significantly faster than its parent. Viewership of Neon is up 190.3 per cent to 295,000. Lightbox is the second most popular SVOD service with 830,000 users (up 42.9 per cent on a year ago) ahead of Vodafone TV up 19.9 per cent to 295,000. Roy Morgan CEO Michele Levine says that in a changing media landscape the impressive performance of SVOD shows there are avenues to growth for incumbent media businesses challenged by new entrants into the market. Sky TV’s fast-growing Neon SVOD service is a prime example of an existing media company adapting to the changing consumer habits of New Zealanders.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT, NEON, LIGHTBOX, VODAFONE TV

State of the Nation: New Zealand – media, technology and wanting it all ‘on demand’

Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-May-16

Roy Morgan Research CEO Michele Levine has presented the latest New Zealand State of the Nation in Auckland, with a special Spotlight on Media, Technology and the rise of ‘On Demand’. Amongst other things, the report shows that 76 per cent of New Zealanders now have a smartphone, while 40 per cent of smartphone owners say they ‘can’t live without’ their mobile phone. Meanwhile, 83 per cent of New Zealanders access one or more types of content ‘on demand’, including news websites, streaming video or audio, and the catch-up sites of TV networks. Some 24 per cent of New Zealanders have access to at least one subscription video-on-demand service.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, LIGHTBOX, NEON, SPARK NEW ZEALAND LIMITED – ASX SPK, SKY NETWORK TELEVISION LIMITED – ASX SKT, YOUTUBE INCORPORATED

1 in 10 Kiwis have Netflix

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-15

A Roy Morgan Single Source survey has found that 10.9 per cent of New Zealanders aged 14+ (or 398,000 people) had a Netflix subscription in the three months to June 2015. In addition, 9.4 per cent of New Zealand homes (or 164,000) had a Netflix subscription. The survey also shows that Young Couple households are the most likely to have Netflix (16.9 per cent), just ahead of Young Parents (16 per cent) and households comprising Young Singles (14.3 per cent). Mid-Life Families have also been more likely than average to subscribe (11.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT