Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Data from Roy Morgan shows that 58% of Australians aged 14+ (an estimated 13.2 million people) donated an average of $594 to charity in the year to 30 June 2025, contributing approximately $7.9 billion in total. Donations have followed a steady upward trend since June 2015, with a few slight dips in recent periods over the last decade, including during the last year as cost-of-living concerns became prevalent, even as official inflation decelerated rapidly over the last two-and-a-half years. Over the last decade the average size of charitable donations made by Australians has grown significantly. In 2015-16 the average charitable donation per donor was $334; this increased by $166 (+50%) in the next five years to an average of $500 in 2020-21. Since the COVID-19 pandemic, the growth in the size of the average charitable donation has continued, but at a slower pace, up by $94 (+19%) over the last four years to $594 in 2024-25.

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ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-19

A Roy Morgan Single Source has found that 60% of Australians aged +14 donated to charity in the year to December 2018, compared with 61.8% in 2017 and 66% in 2014. In addition, the average amount donated is now $486, up only marginally from $460 in 2014 and representing a decline in real terms after allowing for inflation. The survey also shows that 70.1% of Australians aged 50-64 give to charity, ahead of those aged 35-49 (68.9%) and the 65+ age group (68.3%). These age groups are well ahead of all segments under the age of 35. The Single Source survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians in their homes, including over 9,000 who have donated to charity over the last 12 months.

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ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

A Roy Morgan Single Source survey has found that 61% of Australians aged 14+ (12.3 million people) reported giving to charity at least once over the year to March 2018. This compares with 70% in September 2011 and the follow-up September 2015 figure of 66%. Where previous falls had been offset with a higher average value of donations over the 12 month period (keeping the total donated amount steady), the March 2018 average annual amount given by donors of $469 is barely higher than the September 2015 figure ($462). The state with the largest proportion of donors was Victoria (62.9%), followed closely by NSW/ACT (61.8%). However, the state with easily the largest average annual donations by donors was NSW ($550), followed by Western Australia ($467) and Victoria ($423).

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ROY MORGAN LIMITED