Donation Deflation: Australian trends in charity

Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

A Roy Morgan Single Source survey has found that 61% of Australians aged 14+ (12.3 million people) reported giving to charity at least once over the year to March 2018. This compares with 70% in September 2011 and the follow-up September 2015 figure of 66%. Where previous falls had been offset with a higher average value of donations over the 12 month period (keeping the total donated amount steady), the March 2018 average annual amount given by donors of $469 is barely higher than the September 2015 figure ($462). The state with the largest proportion of donors was Victoria (62.9%), followed closely by NSW/ACT (61.8%). However, the state with easily the largest average annual donations by donors was NSW ($550), followed by Western Australia ($467) and Victoria ($423).


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