READERSHIP SURVEYS – AUSTRALIA

Magazines matter to a clear majority of Australians: over 14.6 million read magazines in print or online

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Original article by Roy Morgan
The Australian Financial Review – Page: Online : 26-Nov-25

The Roy Morgan Australian Readership report for the 12 months to September 2025 shows that 10.9 million Australians aged 14+ (47.4%) now read print magazines. This market broadens significantly to over 14.6 million Australians aged 14+ who read magazines in print or online either via the web or an app. Overall, a total of seven of the top 25 most widely read magazines increased their readership over the last year. Food & Entertainment is again Australia’s best performing magazine category, with a readership of 6,612,000 (well over 2.5 million ahead of any other category, and reaching 28.7% of the population). Meanwhile, Better Homes and Gardens is still Australia’s most widely read paid magazine, with a print readership of 1,658,000; the second-placed The Australian Women’s Weekly has a print readership of 1,180,000. These are the latest findings from the Roy Morgan Single Source survey of 65,956 Australians aged 14+ in the 12 months to September 2025.

CORPORATES
ROY MORGAN LIMITED

Magazines matter to clear majority (64%) of Australians: over 14.7 million read magazines in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-25

The Roy Morgan Australian Readership report for the 12 months to June 2025 shows that 11 million Australians aged 14+ (48.2%) now read print magazines. This market broadens significantly to more than 14.7 million Australians aged 14+ (64.2%) who read magazines in print or online either via the web or an app. Overall, nine of the top 25 most widely read magazines have increased their readership over the last year. The most widely read magazine category is still Food & Entertainment, with a readership of 6,925,000 (well over 2,5 million ahead of any other category, and reaching 30.2% of the population). Meanwhile, Better Homes and Gardens is still Australia’s most widely read paid magazine, with a print readership of 1,696,000; the second-placed The Australian Women’s Weekly has a print readership of 1,206,000. Australia’s two most widely read free magazines are still Coles Magazine (with a print readership of 4,995,000) and Woolworths’ Fresh Ideas (4,477,000). These are the latest findings from the Roy Morgan Single Source survey of 67,653 Australians aged 14+ in the 12 months to June.

CORPORATES
ROY MORGAN LIMITED

Magazines matter to most Australians: over 65%, or 14.9 million, read magazines in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Apr-25

The Roy Morgan Australian Readership report for the 12 months to March 2025 shows that 11.2 million Australians aged 14+ (49.2%) now read print magazines. This market broadens significantly to more than 14.9 million Australians aged 14+ (65.4%) who read magazines in print or online either via the web or an app. Overall, seven of the top 25 most widely read magazines increased their readership over the last year. The most widely read magazine category is Food & Entertainment, with a readership of 7,175,000 (over 3 million ahead of any other category and reaching well over 30% of the population). Meanwhile, Better Homes and Gardens is still Australia’s most widely read paid magazine, with a print readership of 1,744,000; the second-placed The Australian Women’s Weekly has a print readership of 1,180,000. Australia’s two most widely read free magazines are still Coles Magazine (with a print readership of 5,245,000) and Woolworths’ Fresh Ideas (4,645,000). These are the latest findings from the Roy Morgan Single Source survey of 69,305 Australians aged 14+ in the 12 months to March.

CORPORATES
ROY MORGAN LIMITED

ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-May-25

ThinkNewsBrands, in collaboration with Roy Morgan and Ipsos Australia, has responded to the media industry’s calls for clarity and consistency by leading a project to integrate Ipsos iris digital audience data for Total News Publishing within Roy Morgan Single Source. From 19 May, Roy Morgan digital measurement data, in most cases dating back to January 2023, will be replaced with Ipsos iris measurement data for brands or entities within Total News Publishing. This data will be referred to as Roy Morgan iris. The move to a common digital news publishing source will streamline media planning and create consistency as all advertisers, agencies and publishers will be able to rely on one digital measurement, endorsed by all parties, irrespective of which system they subscribe to – Roy Morgan Single Source or Ipsos iris.

CORPORATES
THINKNEWSBRANDS, ROY MORGAN LIMITED, IPSOS AUSTRALIA PTY LTD

Magazines matter to most Australians, 65%, or 14.8 million, read magazines in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-25

The Roy Morgan Australian Readership report for the 12 months to December 2024 shows that 11.5 million Australians aged 14+ (50.5%) now read print magazines. This market broadens significantly to 14.8 million Australians aged 14+ (65%) who read magazines in print or online either via the web or an app. The most widely read category is Food & Entertainment Magazines with a readership of 7,373,000, over 3 million ahead of any other category and reaching nearly a third of the population. Better Homes and Gardens is still Australia’s most widely read paid magazine with a print readership of 1,809,000 ahead of the second-placed The Australian Women’s Weekly on 1,222,000. Meanwhile, Australia’s two most widely read free magazines are Coles Magazine (with a print readership of 5,399,000) and Woolworths’ Fresh Ideas (4,786,000). These are the latest findings from the Roy Morgan Single Source survey of 64,823 Australians aged 14+ in the 12 months to December.

CORPORATES
ROY MORGAN LIMITED

News consumption surpasses daily essentials, reaching 22 million Australians: A testament to Total News Publishing’s impact

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-25

The latest data from Roy Morgan shows that Total News Publishing now engages 22 million Australians on a monthly basis, and 18.4 million weekly. This extensive reach reflects the breadth of readership, cutting across diverse demographic groups. To put it in perspective, more Australians engage with news on a weekly basis than consume vegetables or drink milk – reinforcing the vital role news plays in everyday life. This broad reach provides advertisers with the opportunity to connect with practically any target audience through Total News Publishing. Some 93% of news consumers access up to five different news brands each month, indicating a strong demand for diverse viewpoints. General News continues to dominate as the most read category, engaging 93% of the population. Additionally, 62% of Australians explore at least three content categories, while half delve into four or more in any given month.

CORPORATES
ROY MORGAN LIMITED

14.8 million Australians read magazines in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Nov-24

The Roy Morgan Australian Readership report for the 12 months to September 2024 shows that 11.5 million Australians aged 14+ (51.1%) now read print magazines. This market broadens to 14.8 million Australians aged 14+ (65.6%) who read magazines in print or online either via the web or an app. There were widespread increases in print readership over the last year with six magazine categories increasing their readership. The most widely read magazine category continues to be Food & Entertainment, with a massive readership of 7,408,000, over 3 million ahead of any other magazine category and reaching nearly a third of the population. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,825,000 (up 1.1 per cent from a year ago), ahead of The Australian Women’s Weekly on 1.2 million. These are the latest findings from the Roy Morgan Single Source survey of 64,871 Australians aged 14+ in the 12 months to September 2024.

CORPORATES
ROY MORGAN LIMITED

News Publishing reaches 21.8 million Australians with engagement across multiple brands

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Nov-24

The latest Total News Publishing readership figures from Roy Morgan show that news now reaches 21.8 million Australians aged 14+ each month, and 18.4 million every week. The Roy Morgan data underscores the depth and diversity of Australians’ engagement with news; some 93 per cent of Australians read up to five news brands every month, 63% engage with at least three categories in any given month and 51% engage with four or more news brands. However, General News remains the most read category at 93% of the population. These figures shine a light on the variety of news publishing content and the passions of highly engaged and attentive audiences that advertisers can tap into. The Total News Publishing audience data is based on monthly readership averaged over the 12 months to September 2024.

CORPORATES
ROY MORGAN LIMITED

Readership of magazines is up from a year ago with over 11.5 million Australians now reading print magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Aug-24

The Roy Morgan Australian Readership report for the 12 months to June 2024 shows that more than 11.5 million Australians aged 14+ (51.6%) now read print magazines, up 0.5 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (66.6%) who read magazines in print or online either via the web or an app. Print readership increased for seven magazine categories compared to a year ago. The increases in readership were widespread, with seven magazine categories increasing their readership – including five of the top 10 categories with readership of at least 500,000. The most widely read magazine category continues to be Food & Entertainment Magazines, with a massive readership of 7,396,000 (up 0.3 per cent on a year ago, and reaching a third of the population). Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,793,000, ahead of The Australian Women’s Weekly on 1.2 million. These are the latest findings from the Roy Morgan Single Source survey of 64,708 Australians aged 14+ in the 12 months to June 2024.

CORPORATES
ROY MORGAN LIMITED

News publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-24

Total News Publishing readership figures from Roy Morgan show that news now reaches 21.7 million Australians aged 14+ each month, with strong readership across every profile group. The Roy Morgan data shows the depth and breadth of engagement Australians are having with news, with 67 million interactions per week. General News remains the most read category at 93% of the population, but there is high readership across other categories, including property, sport and travel. Some 64% of Australians read three or more content categories each month, while 91% read up to four titles every month. The data also shows that high net worth Australians are 28% more likely to read the news than the average Australian. It also shows that paying news readers are 24% more likely than the general population to be homeowners, more likely to experiment with new products and services, and 25% more likely to be big spenders.

CORPORATES
ROY MORGAN LIMITED