READERSHIP SURVEYS – AUSTRALIA

Fake News?

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Original article by Roy Morgan
Media Update – Page: Online : 26-Nov-19

The Australian newspaper this week claimed 1,803,000 print readers of their Monday to Friday newspaper – fake news? Roy Morgan average issue readership of The Australian (Monday to Friday) is 291,000 (down 12,000 in a year) and The Weekend Australian 547,000 (down 38,000 in a year). The Australian also reported a year-on-year increase of 800,000 online readers to 1,892,000, an 80% increase. Unfortunately News Corporation does NOT subscribe to any Roy Morgan data which is Australia’s only independent source of all media measurement – Roy Morgan media audience estimates have been the measurement ‘currency’ for nearly 50 years history. Many have been critical of audience claims by Facebook, Google, etc. It is important that all audience information used by media in Australia to sell marketers advertising space is accurate. News Corp should only use and support accurate media measurement data! A correction in The Australian is not enough.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Magazine readership increases to over 15.2 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Nov-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to September 2019. A total of 15,205,000 Australians aged 14+ (73.3%) now read magazines in print or online, up 0.6 per cent from a year ago. Readership of print magazines is almost 13.3 million Australians (64.0 per cent), down 2.5% from a year ago. Five of Australia’s top 10 magazines grew their print readership over the past year. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,762,000 (up 3.1 per cent), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with a print readership of 1,673,000 million (up 3.1 per cent). Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of almost 3.2 million (down 1.2 per cent). These are the latest findings from the Roy Morgan Single Source survey of 49,462 Australians aged 14+ in the 12 months to September 2019.

CORPORATES
ROY MORGAN LIMITED

15.4 million Australians read newspapers in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Nov-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to September 2019. Now 15.4 million Australians aged 14+ (74%) read or access newspapers in an average seven-day period via print or online, a fall of 3.7 per cent from a year ago. The standout performer over the past year is again ‘The Australian Financial Review’, which increased its total cross-platform readership by 17.1 per cent to 1,599,000; this was driven by a substantial increase in its digital audience (up 24.6 per cent to 1,359,000). ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,209,000, which is virtually unchanged on a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 825,000 (down 25.2 per cent over the last year). These are the latest findings from the Roy Morgan Single Source survey of 49,462 Australians aged 14+ in the 12 months to September 2019.

CORPORATES
ROY MORGAN LIMITED

15.5 million Australians read newspapers in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to June 2019. Now 15.5 million Australians aged 14+ (75) read or access newspapers in an average seven-day period via print or online, a fall of 3.7 per cent from a year ago. The standout performer over the past year is ‘The Australian Financial Review’, which increased its total cross-platform readership by 15.8 per cent to 1,587,000; this was driven by a substantial increase in its digital audience (up by 23.5 per cent to 1,337,000). ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,125,000, down 3.6 per cent from a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 916,000 (down 19.6 per cent over the last year). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Magazine readership up year on year at over 15.2 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to June 2019. A total of 15,227,000 Australians aged 14+ (73.7 per cent) now read magazines in print or online, up 1.2 per cent from a year ago. Readership of print magazines is just over 13.5 million Australians (65.2 per cent), down 1.3% from a year ago. Twelve of Australia’s top 20 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least five per cent. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,763,000 per issue (up 4.4 per cent), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with 1,572,000 million readers. Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.2 million (up 1.6 per cent). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Bauer dominates in four of Top 10 Magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-19

Analysis of Roy Morgan’s readership results for the 12 months to March 2019 shows that Bauer Magazines is the most widely read magazine publisher in four of the Top 10 Magazine categories: Mass Women’s Magazines, Motoring Magazines, TV Magazines and Women’s Lifestyle Magazines. Bauer is a Top 3 publisher in a total of eight of the Top 10 categories, which also includes Food & Entertainment Magazines, Home & Garden Magazines, Health & Family Magazines and Women’s Fashion Magazines categories. Other publishers to perform well include Medium Rare (which is the most widely read publisher for Food & Entertainment Magazines and Business, Financial & Airline Magazines) and Pacific Magazines (which is the most widely read publisher for Home & Garden Magazines and Health & Family Magazines).

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD, MEDIUM RARE, PACIFIC MAGAZINES PTY LTD

Over 15.7 million Australians read newspapers in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-May-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to March 2019. Over 15.7 million Australians aged 14+ (76.3%) now read or access newspapers in an average seven-day period via print or online, a fall of 2.2 per cent from a year ago. Although most leading newspapers had a decline in total cross-platform readership, ‘The Australian Financial Review’ increased its digital audience over the last year, up by 4.6 per cent to 1,469,000; ‘The Saturday Paper grew its total cross-platform audience by 16.7 per cent to 259,000. ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,043,000, down 5.3 per cent from a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,006,000 (down 13.8 per cent over the last year).

CORPORATES
ROY MORGAN LIMITED

Magazine readership now over 15.2 million following increase

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-May-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to March 2019. A total of 15,245,000 Australians aged 14+ (74.1 per cent) now read magazines, whether in print or online. This is up 1.6 per cent (or 238,000) from a year ago. Readership of print magazines is just under 12.6 million Australians (61.2 per cent), unchanged from a year ago. Nine of Australia’s top 15 magazines grew their print readership over the past year, with five of the leading titles growing their readership by at least five per cent. ‘Women’s Weekly’ is Australia’s most widely-read paid magazine, after growing readership by 3.7 per cent to 1,536,000 in the year to March. However, the free ‘Coles Magazine’ remains the most widely-read print magazine, with an average readership of 4,840,000 per issue (up 10.8 per cent).

CORPORATES
ROY MORGAN LIMITED

Magazine readership continues to increase

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to December 2018. A total of 15,189,000 Australians aged 14+ (74.2 per cent) now read magazines, whether in print or online either via the web or an app. This is up 1.2 per cent from a year ago. Readership of print magazines is just under 12.6 million Australians (61.5 per cent), up 0.2 per cent from a year ago. Nine of Australia’s top 15 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least five per cent. ‘Women’s Weekly’ is now Australia’s most widely-read paid magazine after growing readership by 5.1 per cent to 1,570,000 in 2018. However, the free ‘Coles Magazine’ remains the most widely-read print magazine, with an average readership of 4,806,000 per issue (up 15.8 per cent).

CORPORATES
ROY MORGAN LIMITED

Over 15.7 million Australians read newspapers in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to December 2018. Over 15.7 million Australians aged 14+ (76.9%) now read or access newspapers in an average seven-day period via print or online, a fall of 1.3 per cent from a year ago. Although most leading newspapers had a decline in total cross-platform readership, the ‘Herald Sun’ grew its digital audience to over two million; ‘The Australian Financial Review’ also increased its digital audience over the last year, up by 1.2 per cent to 1,169,000. ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,135,000, down 2.8 per cent from a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,045,000 (down 12.8 per cent).

CORPORATES
ROY MORGAN LIMITED