Magazine readership continues to increase

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to December 2018. A total of 15,189,000 Australians aged 14+ (74.2 per cent) now read magazines, whether in print or online either via the web or an app. This is up 1.2 per cent from a year ago. Readership of print magazines is just under 12.6 million Australians (61.5 per cent), up 0.2 per cent from a year ago. Nine of Australia’s top 15 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least five per cent. ‘Women’s Weekly’ is now Australia’s most widely-read paid magazine after growing readership by 5.1 per cent to 1,570,000 in 2018. However, the free ‘Coles Magazine’ remains the most widely-read print magazine, with an average readership of 4,806,000 per issue (up 15.8 per cent).


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