READERSHIP SURVEYS – AUSTRALIA

More Australians are reading magazines – they just don’t need to own a copy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-17

Roy Morgan has released the latest Australian Magazine Readership results for the 12 months to March 2017, showing an overall increase in magazine readership despite recent downward trends in circulation. Some 12.6 million Australians aged 14+ (63.4 per cent) read print magazines, the latest data for the 12 months to March 2017 shows – up 2.4 per cent compared with the year before. Australians are spending more on experiences and less on physical things, and this includes magazines. For magazines, the decline in circulation declines reflects the decrease in physical ownership of issues. Readership, however, has not followed the same downward trend. Instead, magazine readership overall – as well as engagement with a number of categories – has been comparatively stable, demonstrating that although Australians are showing less of a need to own magazines, they remain highly engaged with magazine content.

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ROY MORGAN RESEARCH LIMITED

Stand out performances by AFR, The Australian and Herald Sun

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-17

Roy Morgan Research has released the latest Readership results for Australian Newspapers for the 12 months to March 2017, showing that the cross-platform audience is steady overall thanks to the continuing transition of print readers to digital platforms. Across print and digital, 12,959,000 Australians 14+ (65 per cent) accessed cross-platform newspaper mastheads in the 12 months to March 2017. Australians are spending more on experiences and less on physical things, and this includes newspapers. Many industries – from retail to automotive to media – are witnessing a move away from traditional forms of "ownership". For Fairfax Media, 83 per cent of the audience is now using digital platforms, with just 34 per cent touching a print copy. For News Corp, digital reach finally surpassed print a year ago, and today 64 per cent of the audience reads via website or app – and, for the first time, only half (50 per cent) are reading in print.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Magazine readership finishes 2016 on a high

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-17

Roy Morgan Research has released the Australian Magazine Print Readership and Cross-Platform Audience results for the 12 months to December 2016. Print magazines reached 12,658,000 Australians aged 14+ in 2016, up 3.6 per cent since 2015. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,729,000 per issue (an increase of 24.5 per cent). Meanwhile, "Better Homes & Gardens" and "Australian Women’s Weekly" continue to have the highest Cross-Platform Audiences, at 2,112,000 and 1,965,000 respectively.

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ROY MORGAN RESEARCH LIMITED

Digital audience growth continued to drive newspaper readership higher in 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-17

Roy Morgan Research has released the Print Readership and Cross-Platform Audience results for Australian Newspapers for the 12 months to December 2016. Some 8,153,000 million Australians aged 14+ (41 per cent) read print newspapers in an average week in 2016. This is down 4.3 per cent, or just over half a million readers, compared with 2015. Monday to Friday dailies reach a combined 5.7 million readers during an average week (down 4.8 per cent). Some 4.9 million people read Saturday print newspapers in an average week in 2016 (down 2.7 per cent), and Sunday titles reached 4.4 million (down 4.3 per cent). Meanwhile, the total cross-platform reach of Australian mastheads measured across both print and digital increased to 13.1 million in 2016. Two in three Australians now access these news mastheads across any platform and any device in an average week.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM

Australian Community Newspaper Readership results

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Dec-16

The latest Roy Morgan Community Newspaper Readership results, for the 24 months to September 2016, show that readership of community newspapers in all mainland capital cities has declined, but many titles are bucking the trend and finding new local readers. The "St George & Sutherland Shire Leader" extended its lead as the most-read community paper in Sydney, with 220,000 readers per average issue (up 15.8 per cent year-on-year in the 12 months to September 2016. The "Melton Leader" was Melbourne’s fastest-growing community title (up 47.8 per cent to 34,000) prior to its closure in June, while readership of Brisbane’s "South-West News", including its specially-badged "Springfield News" edition, grew 12.5 per cent to 54,000 readers per average weekly issue.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, METRO MEDIA PUBLISHING PTY LTD, STAR NEWS GROUP PTY LTD

Daily Telegraph and Herald Sun score increased Readership across the whole week

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-16

Roy Morgan Research has released its Print Readership and Cross-Platform Audience results for Australian newspapers for the year to September 2016. Some 8.3 million Australians aged 14+ (42%) read print newspapers in an average week in the 12 months to September 2016, down 3.3% year-on-year. "The Daily Telegraph" is the big winner, with an increase in readers for all weekday and weekend editions, while the "Herald Sun" also scored a rare hat-trick, albeit with smaller gains right across the week. Meanwhile, "The Sydney Morning Herald" lost print readers across the week, while "The Age" recorded a fall in readership of weekday editions but a rise in readership of the Saturday and Sunday editions. "The Sydney Morning Herald" remains Australia’s most-read masthead cross-platform, reaching a combined audience of 4,187,000 in an average week, including a net 1,152,000 print readers and 3,609,000 digital readers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM, SCHWARTZ MEDIA PTY LTD

Magazines continue to accumulate more readers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-16

Roy Morgan Research has released the Australian Magazine Print Readership and Cross-Platform Audience results for the year to September 2016. Print magazines reached 12,575,000 Australians aged 14+, up 2.7% compared with the 12 months to September 2015. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,672,000 per issue (an increase of 31 per cent). Meanwhile, "Better Homes & Gardens" and "Australian Women’s Weekly" have the highest Cross-Platform Audiences, at 2,125,000 and 1,975,000 respectively.

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ROY MORGAN RESEARCH LIMITED

More Australians are reading print magazines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

Roy Morgan Research has released the Australian Magazine Print Readership and Cross-Platform Audience results for the year to June 2016. Print magazines reached 12,477,000 Australians aged 14+, up 0.8 per cent compared with the 12 months to June 2015. Nine of the country’s Top 20 magazines increased their readership; "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,498,000 per issue (an increase of 28.6 per cent). Meanwhile, "Better Homes & Gardens" and "Australian Women’s Weekly" have the highest Cross-Platform Audiences, at 2,140,000 and 2,094,000 respectively.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Newspaper Print Readership and Cross-Platform Audiences for June 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to June 2016. The "Herald Sun" remains the most-read weekday newspaper in print (down 2.1 per cent to 852,000), while "The Daily Telegraph" scored the biggest gain in print readers, up 25,000 (4.0 per cent) to 650,000 readers per average Monday to Friday issue. "The Saturday Paper" is living up to its name, with the title’s first year-on-year figures now showing growth of 13.5 per cent to 118,000 readers per average issue, while Sunday print readership dipped below 4.5 million Australians nationally (down 6.8 per cent). "The Sydney Morning Herald" remains Australia’s most-read masthead across all platforms, reaching a combined audience of 4,081,000 in an average week, including a net 1,196,000 print readers and 3,462,000 digital readers.

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ROY MORGAN RESEARCH LIMITED

Cross-Platform Magazine Readership for March 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-16

Roy Morgan Research’s Cross-Platform Readership data for the 12 months to March 2016 shows that "The Australian Women’s Weekly" is Australia’s most-read magazine across print and digital combined, with a total cross-platform audience of 2,070,000. It is followed by "Better Homes & Gardens", with 2,054,000 readers across print and online combined. Unlike newspapers, nearly all cross-platform magazines are still read by more Australians in print than in their digital forms. Only three titles have more people reading online than in print: "Vogue" (406,000 digital and 315,000 print readers); "Gourmet Traveller" (238,000 digital and 225,000 print); and "The Monthly" (161,000 digital and 154,000 print).

CORPORATES
ROY MORGAN RESEARCH LIMITED