SOCIAL MEDIA – AUSTRALIA

We’re reluctant to pay for online news

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Original article by Max Mason
The Australian Financial Review – Page: 22 : 14-Aug-17

A survey of 2,000 Australians by Deloitte has found that 90 per cent of respondents are not willing to pay for news due to the wealth of content that is available online for free. However, the sixth annual Media Consumer Survey also found that the issue of "fake news" is a concern for 65 per cent of respondents. Meanwhile, the survey shows that the proportion of respondents who cite social media as a primary news source has fallen from 18 per cent to 14 per cent, while 53 per cent of respondents rated television advertising as having either a high or medium influence on their purchasing decisions.

CORPORATES
DELOITTE TOUCHE TOHMATSU LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ

Ad execs overestimate public use of social media

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Original article by Max Mason
The Australian Financial Review – Page: 26 : 8-Jun-17

The AdNation 2017 has found that people who work in the advertising, marketing and media sector believe that 100 per cent of ordinary Australians used Facebook in the last week and 94 per cent used YouTube. In contrast, 79 per cent of ordinary Australians who were surveyed had used Facebook in the last week, and 61 per cent had used YouTube. There was a similar divergence for other social media platforms. The survey, which was undertaken on behalf of Think TV, also highlights the continued popularity of TV among ordinary Australians.

CORPORATES
FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, INSTAGRAM LLC, SNAPCHAT INCORPORATED, TWITTER INCORPORATED, GOOGLE INCORPORATED, THINK TV, UNIVERSITY OF ADELAIDE

Sacking over salesman’s ‘crude’ Facebook post unfair

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Original article by David Marin-Guzman
The Australian Financial Review – Page: 6 : 10-Apr-17

The Fair Work Commission has directed LED Technologies to pay compensation to a former salesman after it found that he was unfairly dismissed over a Facebook post. LED claimed that the post – which contained offensive language – was in breach of its social media policy which bans using social media at work. In his defence, the salesman had claimed that he was on a break at the time, that he was unaware of the policy, and that the post made no reference to LED.

CORPORATES
AUSTRALIA. FAIR WORK COMMISSION, LED TECHNOLOGIES PTY LTD, FACEBOOK AUSTRALIA PTY LTD

Networks put gloves on against illegal streaming

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Original article by Mitchell Bingemann
The Australian – Page: 23 : 13-Feb-17

Foxtel CEO Peter Tonagh says the pay-TV group is collaborating with Facebook on the development of software that can detect unauthorised live streams on the social media platform. The tool is being created in the wake of the boxing match between Anthony Mundine and Danny Green. Foxtel had broadcast the match on a pay-per-view basis, but it was illegally streamed via several Facebook accounts. Foxtel has agreed to accept a public apology from those responsible rather than pursue legal action.

CORPORATES
FOXTEL MANAGEMENT PTY LTD, FACEBOOK INCORPORATED

Facebook in crosshairs of metrics war

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Original article by Darren Davidson
The Australian – Page: 23 & 25 : 12-Dec-16

The annual media CEO survey carried out by "The Australian" shows that media and advertising industry leaders agree that action is needed to address the recent audience measurement scandals at digital rivals such as Facebook. Many of the media CEOs stressed the importance of having such metrics audited by a third party, while some noted the fact that TV remains the best way to reach the largest audience.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM, MULTI CHANNEL NETWORK PTY LTD, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOXTEL MANAGEMENT PTY LTD, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, CARSALES.COM LIMITED – ASX CAR, REA GROUP LIMITED – ASX REA, IPG MEDIABRANDS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, MEDIA FEDERATION OF AUSTRALIA, GROUPM COMMUNICATIONS PTY LTD, PUBLICIS MEDIA, HOYTS CINEMAS LIMITED, NOVA ENTERTAINMENT PTY LTD

Snapchat being used by 4m Australians every day

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Original article by Max Mason
The Australian Financial Review – Page: 22 : 25-Nov-16

Social media company Snapchat estimates that its video and photo sharing platform is used by four million Australians each day, including 25 per cent of smartphone users. The 18-24 age group accounts for 31 per cent of Snapchat’s users in Australia, ahead of the 25-34 age demographic. Snapchat has secured a number of commercial partnerships, which have included the ARIA awards and the Seven Network’s coverage of the 2016 Olympic Games.

CORPORATES
SNAPCHAT INCORPORATED, AUSTRALIAN RECORDING INDUSTRY ASSOCIATION LIMITED, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, DAN MURPHY’S, CHANEL AUSTRALIA, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, McDONALD’S AUSTRALIA LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, MYER HOLDINGS LIMITED – ASX MYR, EMARKETER INCORPORATED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FACEBOOK INCORPORATED, INSTAGRAM LLC, TWITTER INCORPORATED, THE NIELSEN COMPANY

Seven ready to stop the nation with social media

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Original article by Max Mason
The Australian Financial Review – Page: 25 : 24-Oct-16

Seven West Media’s coverage of the 2015 Melbourne Cup was streamed live via its Plus7 app some 340,000 times during the race itself and 488,000 times over the course of the day. Seven expects to attract a larger live streaming audience for the 2016 Melbourne Cup, and the broadcaster will offer exclusive live video content via Facebook, including interviews and behind-the-scenes stories. Seven will not stream the race live on Facebook, although it will provide content for Twitter’s live coverage of the Cup.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, THE EMIRATES MELBOURNE CUP, FACEBOOK INCORPORATED, TWITTER INCORPORATED, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, SCHWEPPES AUSTRALIA PTY LTD, TAB

Women feel the force of Twitter ferals

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Original article by Simone Fox-Koob
The Australian – Page: 23 : 19-Sep-16

There is concern about the growing trend for female journalists in Australia to be targeted by cyber-bullies via social media. A Twitter executive has conceded that the microblogging platform is often used to harass and threaten both women and journalists. Mamamia’s associate editor Georgie Dent and News Corp Australia magazine supplement editor Sarrah Le Marquand are among the women journalists who have received threats via social media.

CORPORATES
TWITTER INCORPORATED, MAMAMIA.COM.AU PTY LTD, NEWS CORP AUSTRALIA PTY LTD, SKY NEWS, FAIRFAX MEDIA LIMITED – ASX FXJ, TEN NETWORK HOLDINGS LIMITED – ASX TEN, WOMEN IN MEDIA

Millennials lead the way in social media news era

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Original article by Max Mason
The Australian Financial Review – Page: 29 : 15-Aug-16

A survey by Deloitte has found that TV is the main source of news for 36 per cent of Australians, followed by social media (18 per cent). In contrast, 31 per cent of respondents aged 14-26 and 25 per cent of those aged 27-32 identified social media as their primary source of news, but just six per cent of baby-boomers use social media as their primary source of news. The 2016 Media Consumer Survey also shows that the number of respondents with access to Netflix, Stan and Presto has risen from 12 per cent in 2015 to 22 per cent.

CORPORATES
DELOITTE TOUCHE TOHMATSU LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, FACEBOOK INCORPORATED, TWITTER INCORPORATED, SNAPCHAT INCORPORATED

Publishers should be wary of online giants, says Seven, Nine

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Original article by Darren Davidson
The Australian – Page: 23 & 25 : 11-Jul-16

Media groups are increasingly seeking to generate traffic to their websites by allowing their content to be republished by companies such as Google and Facebook. However, Facebook recently made changes that give priority to content that is posted by individuals rather than media companies. Seven West Media CEO Tim Worner notes that Facebook and Google are solely content aggregators and do not create their own content, and argues that they should reinvest some of their Australian profits into producing content.

CORPORATES
GOOGLE INCORPORATED, FACEBOOK INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, KLEINER PERKINS CAUFIELD AND BYERS, GUARDIAN MEDIA GROUP PLC