SOCIAL MEDIA

Murdoch backed over Facebook fees

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Original article by Darren Davidson
The Australian – Page: 22 : 29-Jan-18

There is growing support in Australia and abroad for Rupert Murdoch’s proposal for digital companies such as Facebook and Google to pay for the news content that they redistribute. Nine Entertainment Company CEO Hugh Marks says the issue needs to be addressed urgently, adding that there are several other options that are worth considering. Murdoch’s proposal has also received a favourable response from NewsMediaWorks CEO Peter Miller, WPP CEO Sir Martin Sorrell and North America’s News Media Alliance.

CORPORATES
NEWS CORPORATION – ASX NWS, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NEWSMEDIAWORKS, WPP PLC, NEWS MEDIA ALLIANCE, FEDERATION OF GERMAN NEWSPAPER PUBLISHERS, WORLD ECONOMIC FORUM

Publishers back Murdoch’s fee model

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Original article by Darren Davidson
The Australian – Page: 15 & 18 : 24-Jan-18

NewsMediaWorks CEO Peter Miller has welcomed a proposal by Rupert Murdoch for Facebook to pay a "carriage fee" for republishing media content such as newspaper articles. Miller is confident that members of NewsMediaWorks, which include major media companies, will also support the proposal. Murdoch says carriage fees would recognise the value of quality news content to Facebook while having little impact on its profits. Murdoch adds that Facebook and Google must do more to ensure that the selection of news stories that appear on their websites is politically impartial.

CORPORATES
NEWSMEDIAWORKS, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM, WEST AUSTRALIAN NEWSPAPERS HOLDINGS LIMITED, UNITED STATES. EXECUTIVE OFFICE OF THE PRESIDENT

Sponsors’ hijacking warning

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Original article by Jennifer Duke
The Sydney Morning Herald – Page: 23 : 12-Jan-18

Michael Naraine of Deakin University’s Business School says political activists may "hijack" the hashtags of major corporate sponsors of the 2018 Winter Olympics in South Korea. He notes that there was a similar trend for social media users to use the hashtags of companies to make political statements during the 2014 Winter Oympics. Naraine adds that political tensions over North Korea may see activists ramp up their use of sponsors’ hashtags to make political statements during the upcoming Winter Olympics.

CORPORATES
DEAKIN UNIVERSITY. DEAKIN BUSINESS SCHOOL, McDONALD’S CORPORATION, THE COCA-COLA COMPANY, VISA INTERNATIONAL, SAMSUNG ELECTRONICS COMPANY LIMITED, TOYOTA MOTOR CORPORATION, PANASONIC, LG ELECTRONICS, FACEBOOK INCORPORATED, INSTAGRAM LLC

Seven boss wants independent audits on Facebook numbers

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Original article by David Swan
The Australian – Page: 21 : 18-Nov-16

Seven West Media CEO Tim Worner has told the Screen Forever conference that social media sites’ advertising viewership figures should be subject to a similar independent measurement system as TV networks. His comments have coincided with Facebook’s revelation of further flaws in its metrics which resulted in more of its audience data being incorrectly reported. Meanwhile, Think TV CEO Kim Portrate has stressed that Australian TV audience metrics have been independently audited for 16 years.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, FACEBOOK INCORPORATED, THINK TV

Are LinkedIn’s business decision-makers Microsoft’s $35billion target audience?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A recent Roy Morgan Single Source survey showed that 24 per cent of Australian workers aged 14+ visit the LinkedIn website. The survey also found that 65 per cent of CEOs, General Managers and Legislators use the career networking site in an average four weeks, followed by Information and Communications Technology professionals (57 per cent) and Business, Human Resource and Marketing Professionals (45 per cent). The value for Microsoft, as it moves away from consumer products toward providing business technology services like cloud platforms and large-scale software subscriptions, is that LinkedIn’s biggest users are not just workers, but business decision-makers: those employees, partners, and business owners responsible for determining their companies’ expenditure across a range of categories – including software and computer services. Roy Morgan’s survey of business decision-makers shows that almost 950,000 Australians made or contributed to decisions in their organisation regarding computer software or online services in the past year – and 38 per cent of them (360,000) use LinkedIn.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LINKEDIN CORPORATION, MICROSOFT CORPORATION