Sponsors’ hijacking warning

Original article by Jennifer Duke
The Sydney Morning Herald – Page: 23 : 12-Jan-18

Michael Naraine of Deakin University’s Business School says political activists may "hijack" the hashtags of major corporate sponsors of the 2018 Winter Olympics in South Korea. He notes that there was a similar trend for social media users to use the hashtags of companies to make political statements during the 2014 Winter Oympics. Naraine adds that political tensions over North Korea may see activists ramp up their use of sponsors’ hashtags to make political statements during the upcoming Winter Olympics.

CORPORATES
DEAKIN UNIVERSITY. DEAKIN BUSINESS SCHOOL, McDONALD’S CORPORATION, THE COCA-COLA COMPANY, VISA INTERNATIONAL, SAMSUNG ELECTRONICS COMPANY LIMITED, TOYOTA MOTOR CORPORATION, PANASONIC, LG ELECTRONICS, FACEBOOK INCORPORATED, INSTAGRAM LLC

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