Nestle sells Violet Crumble back into Australian hands

Original article by Misa Han
The Australian Financial Review – Page: 3 : 12-Jan-18

Adelaide-based confectionery maker Robern Menz will hire an additional 30 workers after buying the iconic Violet Crumble brand from Swiss multinational Nestle for an undisclosed sum. Robern Menz CEO Phil Sims says Nestle approached his company about buying the brand in early 2017, adding that Nestle’s focus is on global brands rather than Australian ones. Production of Violet Crumble chocolate bars will shift from Melbourne to Adelaide.

CORPORATES
ROBERN MENZ GROUP, NESTLE SA, BEGA CHEESE LIMITED – ASX BGA, MONDELEZ INTERNATIONAL INCORPORATED, SOUTH AUSTRALIA. DEPT OF STATE DEVELOPMENT. INVESTMENT ATTRACTION SOUTH AUSTRALIA, WESTPAC BANKING CORPORATION – ASX WBC, CADBURY CONFECTIONERY LIMITED

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