STRATEGIC ALLIANCES (BUSINESS) – AUSTRALIA

Roy Morgan Research partners with AdNear to bring Helix Personas to real-time, location-based mobile marketing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-May-15

AdNear and Roy Morgan Research have announced an exclusive partnership that enables the latter’s Helix Personas segmentation tool to be targeted on over 11 million mobile devices across Australia and New Zealand. Marketers will be able to choose a Persona and then target them at specific times and locations, significantly extending their reach beyond traditional media. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time. This unique capability helps brands integrate their online and offline campaigns around audiences and optimise their spends across traditional and digital media.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ADNEAR PTE LTD

‘No reason to deny’ Qantas-China Eastern deal

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Original article by Matt O’Sullivan
The Australian Financial Review – Page: 18 : 14-Apr-15

The Australian Competition & Consumer Commission (ACCC) opposes an alliance between Qantas and China Eastern Airlines. However, the Department of Infrastructure & Regional Development’s submission on the regulator’s draft decision argues that the alliance will benefit travellers and the Australian economy. It takes the view that the ACCC has focused too much on the alliance’s impact on competition on the Sydney-Shanghai route

CORPORATES
QANTAS AIRWAYS LIMITED – ASX QAN, CHINA EASTERN AIRLINES CORPORATION LIMITED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, AUSTRALIA. DEPT OF INFRASTRUCTURE AND REGIONAL DEVELOPMENT, CATHAY PACIFIC AIRWAYS LIMITED, SINGAPORE AIRLINES LIMITED, MALAYSIAN AIRLINE SYSTEMS, UNIVERSITY OF TECHNOLOGY, SYDNEY. AUSTRALIA-CHINA RELATIONS INSTITUTE, AIR CHINA

Mesoblast takes US cancer giant Celgene as latest partner

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Original article by Jessica Gardner
The Australian Financial Review – Page: 17 : 14-Apr-15

Shares in Mesoblast rose by 24 per cent to $A3.99 on 13 April 2015, after US-based Celgene acquired a stake of around 4.5 per cent in the listed biotechnology group. Celgene paid $A58.5m for 15.3 million shares in Mesoblast, which specialises in the development of stem cell treatments for a range of medical conditions. Celgene will also have first right of refusal to license some of Mesoblast’s products

CORPORATES
MESOBLAST LIMITED – ASX MSB, CELGENE INCORPORATED, TEVA PHARMACEUTICAL INDUSTRIES LIMITED, LODGE PARTNERS PTY LTD

Adshel and Roy Morgan partner to take Helix Personas to the streets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

Roy Morgan Research and Adshel have announced a new partnership to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas consumer segmentation and data integration tool. Adshel has already coded its entire OOH inventory with Helix Personas. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time

CORPORATES
ROY MORGAN RESEARCH LIMITED, ADSHEL PTY LTD

ACCC frowns at China Eastern tie

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Original article by Jamie Freed
The Australian Financial Review – Page: 19 : 25-Mar-15

The Australian Competition & Consumer Commission (ACCC) is concerned about a proposed alliance between Qantas and China Eastern Airlines. The ACCC has opposed the alliance in its draft ruling, arguing that the two carriers would dominate the Sydney-Shanghai route. ACCC chairman Rod Sims says he would be more willing to support an alliance between Qantas and carriers such as China Southern or Air China, as Qantas does not currently have flights to their main hubs

CORPORATES
QANTAS AIRWAYS LIMITED – ASX QAN, CHINA EASTERN AIRLINES CORPORATION LIMITED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, AIR CHINA, CHINA SOUTHERN AIRLINES COMPANY LIMITED, CATHAY PACIFIC AIRWAYS LIMITED

Virgin, Delta keep Pacific capacity

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Original article by Jamie Freed
The Australian Financial Review – Page: 25 : 19-Mar-15

Virgin Australia and Delta Air Lines will seek regulatory approval to extend their alliance for another 10 years. However, the carriers have ruled out increasing their capacity on the Australia-US route. Delta president Edward Bastian has also indicated that the US carrier does not intend to introduce flights between Melbourne and Los Angeles. Qantas increased its capacity on several routes between Australia and the US in 2014

CORPORATES
VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, DELTA AIR LINES, QANTAS AIRWAYS LIMITED – ASX QAN, AMERICAN CHAMBER OF COMMERCE IN AUSTRALIA

Streaming service Stan strikes deal for Telstra customers

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Original article by Max Mason
The Australian Financial Review – Page: 17 : 17-Mar-15

A Telstra spokesperson says the telco is holding talks with the video streaming joint venture of Fairfax Media and Nine Entertainment Company. The special promotional offer with Stan would be restricted to selected Telstra customers, although neither party has revealed details of the deal. Stan has also secured a deal with rival telco Vodafone, while Telstra owns 50 per cent of Foxtel, which in turn has its own streaming joint venture

CORPORATES
TELSTRA CORPORATION LIMITED – ASX TLS, FAIRFAX MEDIA LIMITED – ASX FXJ, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, STAN, VODAFONE AUSTRALIA LIMITED, FOXTEL MANAGEMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, NETFLIX INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, SINGTEL OPTUS PTY LTD, SINGAPORE TELECOMMUNICATIONS LIMITED – ASX SGT, FETCHTV PTY LTD, IINET LIMITED – ASX IIN, M2 GROUP LIMITED – ASX MTU

Market research ‘almost real time’

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Original article by Jared Lynch
The Australian Financial Review – Page: 35 : 16-Mar-15

Advertising agency Droga5 Australia has secured an alliance with SurveyMonkey. The alliance with the online survey firm has allowed Droga5 to undertake market research on a proposed ad campaign at the start of the process of developing it rather than at the end. This has allowed Droga5 to obtain feedback on some ad campaigns within 48 hours

CORPORATES
DROGA5, SURVEYMONKEY INCORPORATED, MICROSOFT CORPORATION, LINKEDIN LIMITED

Full beds limit Healthscope’s growth

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Original article by Jessica Gardner
The Australian Financial Review – Page: 17 : 25-Feb-15

Healthscope has posted a 2014-15 interim net profit of $A58.6m, after a loss for the previous corresponding period. The group’s hospital revenue rose by 6.3 per cent to $A938.9m. CEO Robert Cooke notes that Healthscope’s existing hospitals are overstretched, with just 23 new beds added in the last 18 months. The group aims to open nearly 1,000 additional beds in the next three years

CORPORATES
HEALTHSCOPE LIMITED – ASX HSO, HYPERION ASSET MANAGEMENT LIMITED

ROKT, eBay in digital ad deal

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Original article by Damon Kitney
The Australian – Page: 19 : 13-Nov-14

Bruce Buchanan, CEO of digital marketing company ROKT, has announced a new agreement with web auctions group eBay for the North American market. The Sydney-based firm forecasts revenue of up to $A200m by 2016 from the deal on targeted advertising for eBay users. In Australia, ROKT has Car­sales, Tigerair and Australia Post among its clients. The business has been provided with venture capital by the Square Peg Capital vehicle of Paul Bassat and James Packer, as well as by Lachlan Murdoch and Carsales CEO Greg Roebuck

CORPORATES
ROKT PTY LTD, EBAY INCORPORATED, CARSALES.COM LIMITED – ASX CRZ, AUSTRALIA POST, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TIGER AIRWAYS AUSTRALIA PTY LTD, SQUARE PEG CAPITAL PTY LTD, JANCHOR PARTNERS LIMITED, PINCHME AUSTRALIA PTY LTD