STREAMING VIDEO – NEW ZEALAND

Disney+ and Amazon Prime in New Zealand show powerful growth in viewership of Subscription TV services since pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-25

New data from Roy Morgan shows that more than 3 million New Zealanders aged 14+ (3,094,000 people) now watch Subscription TV in an average four weeks; this equates to 70.4% of all New Zealanders. This viewership represents an increase of 214,000 (+7.4%) from four years ago during the middle of the COVID-19 pandemic, when many New Zealanders turned to streaming services while enduring extended periods of lockdown in 2020-2021. Netflix remains the clear market leader and most popular service; it is now watched by 2,292,000 people in an average four weeks, an increase of 97,000 (+4.4%) on four years ago. Netflix remains the only Subscription TV service to reach over half the population (52.2% of New Zealanders). Meanwhile, some 1,058,000 New Zealanders now watch Disney+ in an average four weeks (up 342,000 on four years ago), and 835,000 now watch Amazon Prime Video (up 522,000). Traditional Pay TV service Sky retains a wide viewership of 1,284,000 – enough for second place overall, but this is virtually unchanged from four years ago, and down by 8,000 (-0.6%) in a growing market overall.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, DISNEY+, AMAZON PRIME VIDEO, SKY NETWORK TELEVISION LIMITED – ASX SKT

Over 2.8 million New Zealanders watch Subscription TV -largest growth for Disney+ and Amazon Prime Video

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Feb-21

New data from Roy Morgan shows that over 2.8 million New Zealanders aged 14+ now watch Subscription TV in an average four weeks – encompassing over two-thirds (68%) of all New Zealanders. Total viewership of Subscription TV in New Zealand has increased 4.9% from a year earlier to 2,823,000, an increase of 131,000. Netflix is by far the most popular service, now watched by 2,141,000 people in an average four weeks, an increase of 92,000 (+4.5%) from a year ago. In clear second place is Sky with 1,248,000 viewers. Sky also includes the Sky Sport Now sports streaming service, which now has over 140,000 viewers. In its first year of operation Disney+ has attracted an audience of 700,000 viewers, equal to one-in-six New Zealanders, and is already the third most popular Subscription TV service. Also growing quickly over the past year is Amazon Prime Video, which now has 323,000 viewers, an increase of 141,000 (+77.5%) on the December quarter 2019. This new pay television data has been obtained from the Roy Morgan Single Source survey, derived from in-depth interviews with over six thousand New Zealanders each year.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT, DISNEY+, AMAZON PRIME VIDEO

New Zealand’s Netflix, Lightbox and Amazon Prime Video experience double digit growth in viewership

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Apr-20

New data from Roy Morgan shows that a total of 2.42 million New Zealanders have access to Netflix in their household, an increase of 291,000 compared with a year ago. It is followed by Sky TV (including Neon) on 1.70 million (+66,000), Lightbox on 875,000 (+113,000), Apple TV on 377,000, Amazon Prime Video on 322,000 (+191,000) and YouTube Premium on 234,000 (-7,000). This new pay television data has been obtained from the Roy Morgan Single Source survey, derived from in-depth interviews with over six thousand New Zealanders each year. Roy Morgan CEO Michele Levine says that while Netflix remains the most popular pay television service, a number of its competitors are also experiencing considerable growth. Levine adds that the coronavirus lockdown should provide a boost to not only new entrants such as Disney Plus but also more established services as housebound Kiwis look for ways to entertain themselves.

CORPORATES
ROY MORGAN LIMITED, SKY NETWORK TELEVISION LIMITED – ASX SKT, NEON, LIGHTBOX, APPLE TV, AMAZON PRIME VIDEO, YOUTUBE PREMIUM, DISNEY+

Netflix on verge of 2 million viewers in New Zealand

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

A Roy Morgan Single Source survey shows that over three million New Zealanders aged 14+ had access to some form of Pay TV/Subscription TV in the June 2018 quarter, up 13.9% on a year ago. Nearly two million New Zealanders now have a Netflix subscription, up more than 35% on a year ago. Meanwhile, viewership of the combined Sky TV/Neon is growing slower than some of its rivals, up 1.7 per cent to over 1.6 million viewers although Sky TV’s Subscription Video On Demand service Neon is growing significantly faster than its parent. Viewership of Neon is up 190.3 per cent to 295,000. Lightbox is the second most popular SVOD service with 830,000 users (up 42.9 per cent on a year ago) ahead of Vodafone TV up 19.9 per cent to 295,000. Roy Morgan CEO Michele Levine says that in a changing media landscape the impressive performance of SVOD shows there are avenues to growth for incumbent media businesses challenged by new entrants into the market. Sky TV’s fast-growing Neon SVOD service is a prime example of an existing media company adapting to the changing consumer habits of New Zealanders.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT, NEON, LIGHTBOX, VODAFONE TV

State of the Nation: New Zealand – media, technology and wanting it all ‘on demand’

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-May-16

Roy Morgan Research CEO Michele Levine has presented the latest New Zealand State of the Nation in Auckland, with a special Spotlight on Media, Technology and the rise of ‘On Demand’. Amongst other things, the report shows that 76 per cent of New Zealanders now have a smartphone, while 40 per cent of smartphone owners say they ‘can’t live without’ their mobile phone. Meanwhile, 83 per cent of New Zealanders access one or more types of content ‘on demand’, including news websites, streaming video or audio, and the catch-up sites of TV networks. Some 24 per cent of New Zealanders have access to at least one subscription video-on-demand service.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, LIGHTBOX, NEON, SPARK NEW ZEALAND LIMITED – ASX SPK, SKY NETWORK TELEVISION LIMITED – ASX SKT, YOUTUBE INCORPORATED