SWIMMING POOLS – AUSTRALIA

One-in-seven Australians (3.1 million) live in a house with a swimming pool or spa

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Aug-23

New research from Roy Morgan shows that more than 3.1 million Australians (14%) now live in a house with a swimming pool or spa; this is up slightly from 13% when Roy Morgan last looked at the prevalence of swimming pools and spas around Australia in late 2018. The research, which was undertaken in the three months to March 2023, shows that 19% of Brisbane residents live in a house with a swimming pool or spa, compared with 17% of Perth residents and 16% of Sydney residents. Swimming pool ownership is below the national average in other capital cities. Adelaide is just below the national average on 13% while only 11% of Canberra residents and 9% of Melbourne residents live in a house with a swimming pool or spa. People in regional Queensland have the highest level of swimming pool or spa ownership, at 24%.

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ROY MORGAN LIMITED

Swimming pool ownership increases in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Nov-18

A Roy Morgan Single Source survey shows that nearly 2.7 million Australians aged 14+ now live in a house with a swimming pool. This is equivalent to 13% of the Australian population, and up from 12% the last time Roy Morgan looked at the prevalence of swimming pools around Australia in early 2015. The survey also shows that 20% of people in regional Queensland live in a house with a swimming pool, ahead of people in Perth (19%), Brisbane (18%) and Sydney (15%). However, only 9% of residents of Melbourne and Adelaide have a swimming pool; in Hobart, only 4% of residents have a swimming pool, unchanged on four years ago. Analysis using the Helix Personas consumer segmentation and data integration tool shows that the Leading Lifestyles (21%) and Hearth and Home (17%) communities are most likely to own a swimming pool. Least likely to own a swimming pool are those in the Metrotechs (7%) and Doing Fine (7%) communities.

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ROY MORGAN LIMITED

The life aquatic: swimming pool ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey has found that 12 per cent of Australian households have a swimming pool. The survey, which was carried out in the year to December 2014, also shows that 18 per cent of households in Perth have their own swimming pool, while pool ownership in Sydney (16%) and Brisbane (15%) is also above the national average. Meanwhile, just over 15% of Australian households with kids aged 6-11 have a pool, a figure that jumps to just over 20% for homes with children aged 12-15

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ROY MORGAN RESEARCH LIMITED

The life aquatic: swimming pool ownership in Australia

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Mar-15

A Roy Morgan Single Source survey has found that 12 per cent of Australian households have a swimming pool. The survey, which was carried out in the year to December 2014, also shows that 18 per cent of households in Perth have their own swimming pool, while pool ownership in Sydney (16%) and Brisbane (15%) is also above the national average. Meanwhile, just over 15% of Australian households with kids aged 6-11 have a pool, a figure that jumps to just over 20% for homes with children aged 12-15

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ROY MORGAN RESEARCH LIMITED