Original article by Roy Morgan
Market Research Update – Page: Online : 26-Nov-18
A Roy Morgan Single Source survey shows that nearly 2.7 million Australians aged 14+ now live in a house with a swimming pool. This is equivalent to 13% of the Australian population, and up from 12% the last time Roy Morgan looked at the prevalence of swimming pools around Australia in early 2015. The survey also shows that 20% of people in regional Queensland live in a house with a swimming pool, ahead of people in Perth (19%), Brisbane (18%) and Sydney (15%). However, only 9% of residents of Melbourne and Adelaide have a swimming pool; in Hobart, only 4% of residents have a swimming pool, unchanged on four years ago. Analysis using the Helix Personas consumer segmentation and data integration tool shows that the Leading Lifestyles (21%) and Hearth and Home (17%) communities are most likely to own a swimming pool. Least likely to own a swimming pool are those in the Metrotechs (7%) and Doing Fine (7%) communities.
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