TARGET MARKETING – AUSTRALIA

Telcos slam NBN’s marketing push

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Original article by James Fernyhough
The Australian Financial Review – Page: 13 & 18 : 26-Mar-19

Telcos such as TPG Telecom have accused NBN Co of targeting their business customers. Their view is that NBN Co is meant to be a wholesaler and it should not be having direct contact with end users. The Australian Competition & Consumer Commission has observed that NBN Co is permitted to directly promote its services to end users, but that it is not permitted to recommend retail service providers to end users. The ACCC’s view has been backed up by the federal government.

CORPORATES
TPG TELECOM LIMITED – ASX TPM, NBN CO LIMITED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, SINGTEL OPTUS PTY LTD, COLES GROUP LIMITED – ASX COL, TELSTRA CORPORATION LIMITED – ASX TLS, MACQUARIE TELECOM GROUP LIMITED – ASX MAQ

Foxtel steps up incentives to retain premium customers

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Original article by Max Mason
The Australian Financial Review – Page: 34 : 18-Mar-19

Foxtel is offering selected customers in Queensland a free upgrade to the iQ4 set-top box, which provides access to 4K content. The offer can be redeemed at Harvey Norman stores or by calling Foxtel, and it is expected to be extended to customers in other regions. Meanwhile, some Foxtel subscribers are being offered 12 months’ free access to its movies package, which usually costs $20 per month. The initiatives are part of a strategy to target premium subscribers, who might otherwise opt to scale back their package in favour of Foxtel’s Kayo Sports streaming service.

CORPORATES
FOXTEL MANAGEMENT PTY LTD, KAYO SPORTS, NEWS CORPORATION – ASX NWS, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

Don’t forget tech-savvy Boomers, brands told

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Original article by Max Mason
The Australian Financial Review – Page: 14 : 5-Feb-19

A new report from consulting firm Ernst & Young has urged brands not to ignore Baby Boomers when it comes to their targeting of consumers. Jenny Young from EY notes that Baby Boomers account for 25 per cent of the population, and that 20 per cent of them spend at least 20 hours online each week. Young says media and entertainment companies need to broaden their customer strategies to ensure that they are not missing out on what she says is a large market segment. EY has also found that consumers are happy to give personal data to brands and media companies so long as it is kept securely and so long as it is used to improve their customer experience.

CORPORATES
ERNST AND YOUNG, MILKEN INSTITUTE

League Cup leads Seven’s switch to tailor livestream viewer ads

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Original article by Max Mason
The Australian Financial Review – Page: 16 : 23-Oct-17

Seven West Media is expected to announce at least eight new TV shows at its annual "upfronts" on 27 October. The media group will also reveal plans to offer targeted advertising on the live streaming versions of its TV channels, which will allow viewers to see ads based on their preferences. The "addressable television" product will be launched with Seven’s coverage of the 2017 Rugby League World Cup. Meanwhile, Twitter will expand its live coverage of the Melbourne Cup Carnival in a deal with Seven and the Victoria Racing Club.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, TWITTER INCORPORATED, VICTORIA RACING CLUB LIMITED

Superannuation fund looks for a greenie to keep them in the black

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Original article by Eli Greenblat
The Australian – Page: 19 & 23 : 2-Aug-17

Vision Super hopes to attract new members for its sustainable balanced fund by targeting people who take part in climate change demonstrations and protest rallies. The superannuation fund, which boasts some 100,000 members in the local government sector and $A8.75bn worth of assets under management, is seeking to recruit a climate activist. John Roskam of the Institute of Public Affairs has questioned the appropriateness of Vision Super’s use of members’ funds to hire an environment activist.

CORPORATES
VISION SUPER PTY LTD, INSTITUTE OF PUBLIC AFFAIRS LIMITED, SUPERRATINGS PTY LTD, SEEK LIMITED – ASX SEK, AUSTRALIAN PRUDENTIAL REGULATION AUTHORITY

Human Super puts the focus on women

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Original article by Sally Patten
The Australian Financial Review – Page: 17 : 19-Jul-17

New superannuation fund Human Super will primarily target women in the 40-65 age group, and CEO Pascale Helyar-Moray says one of its aims is to help close the retirement savings gender gap. The fund will offer balanced and growth investment options, which will have fees of around one per cent and 1.8 per cent respectively. Human Super expects to attract about $A500,000 via its initial capital raising, which is slated to close on 19 July.

CORPORATES
HUMAN SUPER, SPACESHIP FINANCIAL SERVICES PTY LTD, GROW SUPER

Qantas’ Red Planet, APEX sign data deal

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Original article by Max Mason
The Australian Financial Review – Page: 29 : 12-Dec-16

Qantas-owned market research, segmentation and analysis firm Red Planet has secured an alliance with the Australian Premium Exchange (APEX). The latter, which is backed by Fairfax Media and Nine Entertainment Company, will gain access to data on Qantas Frequent Flyer members. This is aimed at improving the targeting of advertising to people who view the media groups’ content on mobile devices.

CORPORATES
QANTAS AIRWAYS LIMITED – ASX QAN, RED PLANET, AUSTRALIAN PREMIUM EXCHANGE, QANTAS FREQUENT FLYER LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, DATA REPUBLIC

Mortgage price war ‘will hurt dividend’

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Original article by Michael Bennet
The Australian – Page: 23 : 20-Oct-16

Scott Manning of JP Morgan says stricter capital requirements and a rise in the customer churn rate contributed to a decline in the four major banks’ return on equity from mortgages between 2010 and 2015. He adds that the return from banks’ non-mortgage products fell to the same level as their cost of capital during this period. Manning warns that banks’ dividends will be vulnerable if the return on equity from mortgages falls any further, and he argues that banks should be offering tailored mortgage interest rates that reflect each borrower’s risk profile.

CORPORATES
JP MORGAN AUSTRALIA LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, DIGITAL FINANCE ANALYTICS, BANK OF QUEENSLAND LIMITED – ASX BOQ

Why T. Rowe Price likes outdoor advertising

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Original article by Jessica Sier
The Australian Financial Review – Page: 29 : 28-Jul-16

APN Outdoor has benefited from renewed interest in out-of-home advertising, with its share price gaining more than 160 per cent in the last year. T Rowe Price’s Randal Jenneke says the growing shift from static to digital billboards is driving the strong growth in outdoor advertising. He notes that digital technology allows advertisers to target difference markets depending on the time of day. T Rowe Price is increasing its exposure to APN Outdoor, while UBS has also lifted its holdings in both APN Outdoor and oOh!media.

CORPORATES
APN OUTDOOR GROUP LIMITED – ASX APO, OOH!MEDIA LIMITED – ASX OML, T ROWE PRICE GROUP INCORPORATED, JUNKEE MEDIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

Roy Morgan releases new ‘political’ audience segments for advertisers and media agencies to reach Undecided and Swinging Voters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-16

Roy Morgan Research has announced the launch of a collection of ‘political’ audience segments for use by Australia’s advertisers and media agencies in the lead-up to the Federal Election. The audience segments are available through Roy Morgan’s network of media and data partners across programmatic, premium digital display/video advertising, mobile advertising, email, direct and unaddressed mail. The new audience segments enable advertisers such as political parties and others to precisely target audiences made up of undecided and swinging voters to those concerned with issues such as health, education, the environment, tax, defence, rural and regional issues, unemployment, improving business conditions, crime, workplace and immigration. The segments are available now on Yahoo!7 and Facebook via Acxiom in addition to Eyeota, Near, Mi9, Big Mobile and Greater Data.

CORPORATES
ROY MORGAN RESEARCH LIMITED, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, ACXIOM AUSTRALIA PTY LTD, EYEOTA AUSTRALIA PTY LTD, NEAR, MI9, BIG MOBILE PTY LTD, GREATER DATA