Ride-sharing app Uber overtakes taxis as preferred private transport service

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The latest data from Roy Morgan has shown that a greater proportion of Australians aged 14+ are now using Uber (22.9%) compared with taxis (21.8%). This is the first data to reveal that taxis are no longer the preferred private transport service of Australians. Uber has experienced a dramatic rise in popularity over the past three years. The proportion of Australians utilising the service in an average three-month period has increased from 6.6% (1.3 million) of the population, to 22.9% (4.7 million), an increase of 16.3% points (+ 3.4 million). Although Uber is now the preferred service, the proportion of Australians using taxis has remained relatively steady in recent years, dropping only slightly from 24.4% (4.8 million) to 21.8% (4.5 million). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Uber set to overtake taxis in Australia

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-19

New research from Roy Morgan shows that 4.4 million Australians aged 14+ (21.5% of the population) now use Uber in an average three months, while 4.5 million (21.7%) use taxis. Uber officially launched in Australia in late 2012, and it has really taken off over the last three years. Patronage of Uber has grown from 6.6% in mid-2016 to 21.5% now, an increase of 14.9ppts in less than three years. During the same time, fewer Australians are using taxis but the decline has been far gentler down from 24.4% in mid-2016 to 21.7% now, a drop of only 2.7ppts. Analysis using Roy Morgan’s Technology Adoption Segments shows that Uber has been a big hit with "Technology Early Adopters", with 40% travelling by Uber in an average three months (compared to 30% that have travelled by taxi). Those in the "Digital Life" segment are also more likely to have travelled by Uber (23%) than by taxi (16%). However taxis (30%) still hold a marginal advantage amongst the "Professional Technology Mainstream", ahead of Uber (26%). Taxis are also the preferred personal transportation vehicle of choice for "Technophobes"; nearly twice as many travel by taxis (17%) than travel by Uber (10%).

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Ads in your cabs arriving soon

Original article by Ruth Liew
The Australian Financial Review – Page: 23 : 1-Dec-15

Fare Media was established by Luke O’Connor and Simon Wells, and specialises in the installation of interactive advertising display screens inside taxis. The custom-made touch-screen tablets are fitted to the back of the front seats, and allow passengers to view content such as ads, apps and surveys while in transit. The tablets are now installed in more than 400 taxis in Queensland, and Fare Media plans to enter the Sydney and Melbourne markets in 2016.

CORPORATES
FARE MEDIA PTY LTD, TOUCHMEDIA, ROADSHOW FILMS, GOLD COAST TOURISM, SUBWAY SANDWICHES PTY LTD, CARLTON AND UNITED BREWERIES, PROFESSIONAL TAXIS, TAXI COUNCIL OF QUEENSLAND, UBER TECHNOLOGIES INCORPORATED, WILSON ASSET MANAGEMENT, CABCHARGE AUSTRALIA LIMITED – ASX CAB

Insurance warning on Airbnb rental

Original article by Mitchell Bingemann
The Australian – Page: 5 : 11-Nov-14

Online sharing services such as Airbnb for holiday homes and Uber for cars are becoming increasingly popular with Australian consumers. However, those considering agreements under which they provide their properties or vehicles have been warned by the Insurance Council of Australia to check with the provider of their policy. CEO Rob Whelan notes that their cover may not extend to public liability

CORPORATES
INSURANCE COUNCIL OF AUSTRALIA LIMITED, AIRBNB AUSTRALIA PTY LTD, AIRBNB INCORPORATED, UBER TECHNOLOGIES INCORPORATED, VICTORIA. TAXI SERVICES COMMISSION