TELEVISION PROGRAMS – AUSTRALIA – RATING

A numbers game: how NRL can claim it’s the most watched sport

roymorgansocial Leave a comment

Original article by Sam Buckingham-Jones
The Australian Financial Review – Page: 3 : 8-Oct-24

Data from OzTAM shows that the NRL Grand Final on Sunday attracted a national television audience of 3.4 million. The AFL Grand Final a week earlier was watched by 4.06 million people. However, the NRL’s premiership showdown was viewed by 762,000 people via the Nine Network’s free 9Now streaming platform, compared with a streaming audience of 654,000 for the AFL season decider via the rival 7plus app. NRL CEO Andrew Abdo contends that rugby league has a larger TV audience than any other sports code in Australia. The NRL will soon begin to negotiate a new broadcasting rights deal beyond 2027.

CORPORATES
NATIONAL RUGBY LEAGUE, AUSTRALIAN FOOTBALL LEAGUE, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, 9NOW, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, 7PLUS, OZTAM PTY LTD

Melbourne Cup viewing figures up, but far from impressive

roymorgansocial Leave a comment

Original article by Nathan Jolly
Mumbrella – Page: Online : 9-Nov-23

The Ten Network’s coverage of the 2023 Melbourne Cup attracted 1.11 million viewers across the five major capital cities, compared with 1.024 million viewers in 2022. However, the broadcast was watched by 1.68 million people nationally, including streaming audiences; this compares with 1.35 million viewers nationally in 2022. The national audience was neverthless below 2021, when Ten’s coverage attracted 1.695 million viewers across metropolitan and regional areas. Ten has chosen not to renew its broadcasting rights deal.

CORPORATES
TEN NETWORK HOLDINGS LIMITED

Nine to take a hit from Kyrgios’s Australian Open exit

roymorgansocial Leave a comment

Original article by Sophie Elsworth
The Australian – Page: 2 : 18-Jan-23

Data from OzTAM shows that the Nine Network’s broadcast of the first night session of the 2023 Australian Open attracted a national audience of just 476,000; this compares with 885,000 viewers in 2022. The withdrawal of Nick Kyrgios from the grand slam tournament due to injury is expected to affect Nine’s rating for the remainder of the event, given that he was one of the major drawcards. A TV industry insider notes that viewers have traditionally tended to lose interest when the leading tennis stars are not playing or are defeated in the early rounds. Nine Entertainment Company renewed its broadcasting rights deal in late 2022; it is paying about $85m a year, plus contra.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN OPEN TENNIS

Low TV crowd for all-Sydney decider

roymorgansocial Leave a comment

Original article by Edmund Tadros
The Australian Financial Review – Page: 15 : 4-Oct-22

Ratings data from OzTAM shows that the National Rugby League grand final boasted a total audience of just 2.76 million viewers. This compares with 3.2 million in 2020 and 3.6 million in 2021, with COVID-19 restrictions boosting the audience in both years. The Nine Network’s coverage of the 2022 premiership decider had an average audience of 1.67 million metropolitan viewers, plus 696,000 viewers in regional areas; an additional 389,000 people watched the grand final on the 9Now app.

CORPORATES
NATIONAL RUGBY LEAGUE, NINE NETWORK AUSTRALIA LIMITED

Seven’s streaming arm fuels success

roymorgansocial Leave a comment

Original article by James Madden
The Australian – Page: 19 : 27-Jun-22

Seven West Media’s 7plus broadcast video-on-demand platform recorded year-on-year growth of 57 per cent in 2021. Seven’s chief digital officer Gereurd Roberts recently indicated that 7plus accounted for 45 per cent of all BVOD streaming minutes in the free-to-air sector during the year, while Seven CEO James Warburton wants BVOD viewing numbers to be included in the official ratings data. Seven has dominated the ratings so far in 2022, winning 13 of the 17 weeks in metropolitan areas and every week in regional areas.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, 7PLUS

Eyeballs on the march as free-to-air TV slumps

roymorgansocial Leave a comment

Original article by James Madden, Sophie Elsworth
The Australian – Page: 15 & 23 : 30-May-22

Analysis of ratings data from OzTAM highlights the decline of free-to-air television in Australia. SBS has increased its audience by 15 per cent since 2012, but viewership of the other FTA broadcasters has declined. This decline is particularly acute in the breakfast timeslot; the average weekday metropolitan audience of Seven Network’s ‘Sunrise’ was 260,650 in 2021, compared with 364,445 in 2012, while the average audience of Nine’s ‘Today’ has fallen from 334,954 to just 219,032. The increasingly crowded streaming market has accelerated the decline of FTA in recent years. However, Ben Willee of Spinach Advertising says TV is still a powerful medium for reaching audiences.

CORPORATES
OZTAM PTY LTD, SPECIAL BROADCASTING SERVICE (SBS), SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, SPINACH ADVERTISING PTY LTD

Absent anti-vaxxer Novak Djokovic ‘won’t hit TV ratings’

roymorgansocial Leave a comment

Original article by Rachel Baxendale
The Australian – Page: Online : 7-Jan-22

Advertising executives do not think the likely absence of Novak Djokovic from the Australian Open will have too much impact on ratings for the event, which will be broadcast by Nine Entertainment. Spinach Advertising general manager Ben Willee notes ratings for the Australian Open are determined by a range of factors, including whether there is an Australian player "who gets a long way through". Both Willee and Mumbrella head of content Damian Francis suggest a jump in COVID-19 cases could help ratings, with Willee noting a surge in cases means people are more likely to be staying home and watching television.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SPINACH ADVERTISING PTY LTD, MUMBRELLA

Nine Network says Seven top with more over 65s

roymorgansocial Leave a comment

Original article by Miranda Ward
The Australian Financial Review – Page: 29 : 8-Nov-21

The Seven Network has won the 2021 ratings year with a total audience share of 38.3 per cent, ahead of the Nine Network with 37.8 per cent. However, Nine claims to have won the key 25-54 age demographic with less than four weeks until the end of the ratings year. Nine’s head of television Michael Healy contends that the network has recorded significant growth year-on-year across the key demographics, while Seven’s growth of 0.9 share has been primarily in the 65+ age demographic.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM

AFL wins TV war with NRL

roymorgansocial Leave a comment

Original article by Scott Gullan
Herald Sun – Page: 59 : 27-Oct-20

Ratings data from OzTAM shows that the 2020 AFL grand final attracted 3.812 million viewers nationwide, which is the largest audience for an AFL match in four years. The Seven Network boasted an audience share of 65.8% for its coverage of the premiership decider. The AFL is likely to come under growing pressure to move the grand final to a prime-time slot permanently due to the strong ratings. Meanwhile, the Nine Network’s coverage of the NRL grand final was watched by 2.967 million viewers, compared with 2.65 million in 2019.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN FOOTBALL LEAGUE, OZTAM PTY LTD, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NATIONAL RUGBY LEAGUE

TV networks prepare for second half of COVID-19 marathon

roymorgansocial Leave a comment

Original article by Natasha Gillezeau
The Australian Financial Review – Page: 29 : 13-Jul-20

The Nine Network has a total audience share of 27.8 per cent halfway through the ratings year, ahead of the Seven Network’s 26.5 per cent and the Ten Network’s 18.7 per cent. Free-to-air networks have been hard hit by the coronavirus pandemic, which has disrupted production schedules and affected advertising revenue. However, Daniel Cutrone of media buyer Avenue C says the challenging conditions in 2020 present opportunities for advertisers who would not usually consider TV as an option.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED, AVENUE C