TELEVISION VIEWERS – AUSTRALIA

1 in 4 new car buyers watch the Formula 1

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-17

A Roy Morgan Single Source survey has found that 13 per cent of Australians aged 14+ (2.65 million people) reported "almost always" or "occasionally" watching Formula 1 car racing on TV in the 12 months to December 2016. However, this rises to 24 per cent among Australians who intend to buy a new car this year. The survey also shows that 48 per cent of F1 viewers regard themselves as "a bit of a car enthusiast", and 37 per cent "would like a car that handles like a racing car". The levels of agreement with these automotive attitudes are more than twice as high among F1 viewers than the average Australian. Meanwhile, F1 viewers are around twice as likely as the average new car buyer to have Audi (106 per cent more likely) or Holden Special Vehicle (+97 per cent) on their shortlist of makes. They are also much more inclined to be considering a Jeep (68 per cent more likely than average), Mercedes-Benz (+49 per cent) or BMW (+47 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUDI AG, HOLDEN SPECIAL VEHICLES, JEEP, MERCEDES-BENZ AG, BMW AG, SKODA AUTOMOBILOVA AS, MITSUBISHI MOTORS CORPORATION, LEXUS, VOLKSWAGEN AG, LAND ROVER, TESLA MOTORS INCORPORATED

Kids now spend more time online than watching TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Feb-17

Roy Morgan’s Young Australians Survey has found that Australians aged 6-13 spent an average of almost 12 hours a week using the internet in 2016, almost double the six-and-a-bit hours a week kids spent online in 2008. Including all internet use at home, school or elsewhere, the time spent online has risen consistently over the period, increasing by an average 42 minutes each year. In contrast, the average Australian youngster spent 10.5 hours a week watching TV in 2016, down from over 14.5 hours a week in 2008. However, almost 30 per cent of kids’ internet usage is done outside the home. At home, kids spend almost eight and a half hours a week using the internet – still around two hours less than they spend watching TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The telly and the trolley: what Sunday night TV shows’ viewers spend on the week’s groceries

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-17

A Roy Morgan Single Source survey has found that Australians spend over two billion dollars a week on groceries. Meanwhile, viewers of the average Sunday night episode of Seven’s "My Kitchen Rules" together spend an average $236 million a week on groceries – around three times more than viewers of either Nine’s "Australia’s Got Talent" ($81 million) or Ten’s "I’m a Celebrity, Get Me Out of Here" ($71 million), which also aired on Sunday nights in early 2016. Seven’s mid-year season of "House Rules" reached $167 million worth of the week’s grocery expenditure on an average Sunday night, ahead of "The Voice" ($143 million) and "MasterChef" ($120 million). Reconfiguring viewership as an audience dollar value in the grocery market delivers the strongest boost to "MasterChef". Its typical pool of Sunday night viewers is not only popular among grocery buyers, but they spend $18 more a week than the average Australian. The show’s $120 million worth of "grocery market reach" is 14% bigger than its share of the population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN

Pay-TV defies on-demand boost

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Original article by Mitchell Bingemann
The Australian – Page: 25 : 23-Jan-17

Data from Roy Morgan Research shows that around 2.27 million Australian households had a Netflix subscription in December 2016. Some 428,000 homes have a Stan subscription, while about 151,000 homes use Presto. The figures also show that 2.42 million homes have a Foxtel subscription and 200,000 homes use FetchTV. Roy Morgan CEO Michele Levine notes that despite the growing use of subscription video-on-demand services, traditional free-to-air TV remains the main source of video content for Australian consumers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, FOXTEL MANAGEMENT PTY LTD, FETCHTV PTY LTD, AMAZON PRIME

Australian Open tennis viewers a different breed to Aussies who play tennis

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jan-17

A Roy Morgan Single Source survey has found that 32.4% of Australians aged 14+ (6.4 million people) watch the Australian Open almost always or occasionally. However, just 45.1% of Australian Open viewers tune in for other tennis broadcasts. The survey, which was carried out in the year to September 2016, also shows that the Australian Open is particularly popular among people aged 50 or older; 36.3% of those aged 50-64 tune in to watch it, as do 46.3% of those aged 65+. In contrast, younger people show a distinct lack of interest in watching the Australian Open on TV, especially 14-17 year-olds (20.2%) and 18-24 year-olds (21.8%). Meanwhile, tennis participation is at its greatest among teenagers aged 14-17 years (16.2%), but starts slipping from 18 years onwards. While 7.0% of Australians overall play tennis, this slips to 4.3% of 50-64 year-olds and heads steadily south from there to 2.9% of those aged 65+.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS

Australians still spend more time watching TV than using the internet at home

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Nov-16

A Roy Morgan Single Source survey has found that Australians (aged 14+) watch over 18 hours of television a week on average (1,095 minutes), compared with over 19 hours in total using the internet anywhere (1,159 minutes). However, six hours of that internet time (31% of the total) includes time spent online at work, school or elsewhere (361 minutes) – places where TV isn’t often an entertainment option. So to compare apples with apples, the average Australian actually spends almost five hours more watching TV than using the internet when at home (798 minutes). Roy Morgan Research CEO Michele Levine says Australians’ average time spent watching television declined from 2004 to 2012, coinciding with the rapid growth in home internet and arrival of smartphones, tablets and smart TVs. However the time spent watching television has steadied over the last few years, suggesting that we may be approaching a "base" level of habitual TV viewership in the internet age.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Hold the remote: ratings show box has plenty of life left in it

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Original article by Darren Davidson
The Australian – Page: 26 : 28-Nov-16

The Seven Network has increased its total audience share by 0.9 per cent in 2016, winning the free-to-air TV ratings for a 10th consecutive year. Seven was the highest-rating network among the 16-39, 18-49 and 25-54 age demographics. OzTAM data also shows that the audience share of the Nine Network and Ten Network fell by 1.4 per cent and 0.1 respectively. The ABC’s audience share was steady, while SBS increased its audience share by 0.6 per cent.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), OZTAM PTY LTD, WIN CORPORATION PTY LTD, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, FACEBOOK INCORPORATED, GOOGLE INCORPORATED

Seven boss wants independent audits on Facebook numbers

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Original article by David Swan
The Australian – Page: 21 : 18-Nov-16

Seven West Media CEO Tim Worner has told the Screen Forever conference that social media sites’ advertising viewership figures should be subject to a similar independent measurement system as TV networks. His comments have coincided with Facebook’s revelation of further flaws in its metrics which resulted in more of its audience data being incorrectly reported. Meanwhile, Think TV CEO Kim Portrate has stressed that Australian TV audience metrics have been independently audited for 16 years.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, FACEBOOK INCORPORATED, THINK TV

Motorcycle racing’s declining but dedicated TV audience (and some good news for James Boag and Bundaberg Rum!)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-16

A Roy Morgan Single Source survey has found that 7.0 per cent of Australians aged 14+ watched motorcycle racing on TV in the year to June 2016, compared with 10.3 per cent in the year to June 2012. The proportion of male viewers who watch motorcycle racing has fallen from 15.8 per cent to 11.1 per cent, while the proportion of female viewers has declined from 4.9 per cent to 3.1 per cent. The survey also shows that 56.8 per cent of people who compete in motorbike racing themselves also watch the sport on TV, while 29.9 per cent of motorbike owners and 34.0 per cent of people who intend to buy a motorbike in the next 12 months watch the sport on TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, J BOAG & SON LIMITED, BUNDABERG RUM COMPANY, RED BULL AUSTRALIA PTY LTD, GENOVESE COFFEE

1 in 4 car buyers watch the Bathurst 1000 – and the auto makes in the race hold special appeal

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 2,289,000 Australians aged 14+ intend to buy a new car in the next four years, while 602,000 plan to purchase their next car in the next 12 months. The survey also shows that the 3.8 million people who watch the Bathurst 1000 on TV are 25 per cent more likely than the average Australian to be in the market for a new car. Toyota and Mazda are the top two makes of choice overall as well as among the subset of Bathurst 1000 viewers, but race regulars Holden, Ford and Nissan get the largest increases in popularity among the event’s fans. They are 54 per cent more likely more likely to buy a Holden, 34 per cent more likely to buy a Ford and 23 per cent more likely to buy a Nissan.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, VOLVO CAR AUSTRALIA PTY LTD