TELEVISION VIEWERS – AUSTRALIA

1 in 4 AFL club supporters watch the pre-season on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Feb-16

A Roy Morgan Single Source survey has found that 26 per cent of Australian Football League club supporters aged 14+ watched pre-season NAB Challenge games on TV in the year to December 2015. This compares with about 31 per cent in 2011-2013. The survey shows that 45 per cent of North Melbourne Kangaroos supporters almost always or occasionally watch pre-season games on television, ahead of Melbourne Demons fans (37 per cent). However, just 11 per cent of Sydney Swans supporters and 16 per cent of Brisbane Lions supporters tune in for pre-season games.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, MELBOURNE FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, FREMANTLE DOCKERS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, FOX FOOTY CHANNEL, FOXTEL MANAGEMENT PTY LTD

1 in 7 Australians now watch no Commercial TV, nearly half of all broadcasting reaches people 50+, and those with SVOD watch 30 minutes less a day

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Feb-16

A Roy Morgan Single Source survey has found that 14.9 per cent of Australians aged 14+ did not watch any commercial TV on a normal weekday in the year to December 2015, compared with 4.9 per cent in 2008. The survey also shows that 20.7 per cent of Australians aged 25-34 watched no commercial TV in 2015, up from 7.6 per cent in 2008. Likewise, the number of 14-24 year-olds who do not watch any commercial TV has risen from seven per cent to 18.8 per cent since 2008, although Australians in the 35-49 and 50+ age groups have been slower to abandon commercial TV. Meanwhile, Australians aged 14-24 or 25-34 with Subscription Video On Demand now watch 13 minutes less TV on average per day than their counterparts without it, and the difference is even starker among older groups.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, FOXTEL PLAY

Nine pegs back Seven in revenue

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Original article by Michael Bodey
The Australian – Page: 19 : 29-Jan-16

New data shows that the Seven Network boasted a 38.5 share per cent of gross advertising revenue in the second half of 2015, while the Nine Network had a 38.2 per cent share. The Ten Network’s share of free-to-air ad revenue rose by 13 per cent during the half-year, to 23.3 per cent. Seven was also the market leader in terms of full-year ad revenue, with a 39 per cent share. Meanwhile, Seven’s total share of the prime-time viewing audience was 29 per cent in calendar 2015, ahead of Nine (27.8 per cent), Ten (19 per cent) and the ABC (17.8 per cent).

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN BROADCASTING CORPORATION, FREE TV AUSTRALIA LIMITED, KPMG AUSTRALIA PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, RUGBY WORLD CUP LIMITED

Execs hail digital TV ratings

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Original article by Jake Mitchell
The Australian – Page: 19 : 28-Jan-16

The Ten Network’s chief ­programming officer, Beverley McGarvey, says the introduction of OzTAM’s digital TV ratings system is an "important step forward" for the media sector. The new Video Player Measurement report has also been welcomed by Steve Weaver, the Nine Network’s director of audience analytics and insights. The new report will provide data on content that is viewed online via the networks’ catch-up services.

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, OZTAM PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), FOXTEL MANAGEMENT PTY LTD

More Australians going online first thing, but radio is still top breakfast media

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey has found that 73.1 per cent of Australians aged 14+ used one or more forms of media at breakfast time on an average weekday in the year to September 2015. The survey also shows that 18 per cent of Australians go online at breakfast, compared with 16.6 per cent a year and 8.2 per cent four years ago. However, 58.6 per cent of Australians still use one or more traditional morning media at breakfast time: 27.7 per cent listen to radio (down from 29.2 per cent a year ago), 24.0 per cent watch television (up from 22.8 per cent a year ago) and 16 per cent read newspapers (virtually unchanged over the past year).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Seven fends off Nine to win ratings again

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Original article by Michael Bodey
The Australian – Page: 23 & 25 : 30-Nov-15

The Seven Network was Australia’s top-rating TV network in 2015, with an overall audience share of 29.3 per cent. This compares with 30.4 per cent in 2014, while the Nine Network’s audience share also fell. However, the Ten Network’s audience share rose by 0.9 per cent to 18.8 per cent. Nine’s Andrew Backwell says the network is not concerned about total viewers, arguing that it was the market leader in the key age demographics in 2015.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), NETFLIX INCORPORATED, PRESTO ENTERTAINMENT PTY LTD, SMI MEDIA INCORPORATED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Connected families flowing fast to streaming

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Original article by Chris Griffith, Gina Rushton
The Australian – Page: 3 : 26-Nov-15

It is estimated that some 10 per cent of Australian households now have access to Netflix, while rival subscription video-on-demand (SVOD) provider Stan has indicated that it has nearly 400,000 subscribers. Research by Telsyte shows that the average household now boasts more than nine internet-connected devices, and more people are opting to watch TVs and movies via SVOD than free-to-air TV.

CORPORATES
NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, TELSYTE PTY LTD, FOXTEL MANAGEMENT PTY LTD, YOUTUBE INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, PRESTO ENTERTAINMENT PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, RUGBY WORLD CUP LIMITED, THE EMIRATES MELBOURNE CUP

Seven, Nine win free TV numbers game

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Original article by Dominic White
The Australian Financial Review – Page: 29 : 9-Nov-15

The Seven Network is poised to claim the title of top-rating free-to-air broadcaster again in 2015, although its prime-time audience share has fallen by 1.2 per cent to 29.3 per cent. The Nine Network’s share of prime-time audiences is 1.3 per cent lower at 27.9 per cent, while the Ten Network’s share is up 1.1 per cent at 18.9 per cent. However, Nine has emerged as the market leader in the 25-54, 18-49 and 16-39 age groups, which are favoured by advertisers.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, OZTAM PTY LTD, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Fairytale Cup viewing figures open era of streaming success

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Original article by Michael Bodey
The Australian – Page: 5 : 5-Nov-15

The 2015 Melbourne Cup attracted an average TV audience of 2.931 million nationally. An average of 2.068 million people watched the race in Australia’s capital cities, compared with 2.178 million in 2014. However, the Seven Network’s live stream attracted an additional 342,000 views. The post-race presentation boasted an average metropolitan audience of 1.788 million.

CORPORATES
THE EMIRATES MELBOURNE CUP, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, SKY RACING, OZTAM PTY LTD

Kiwis almost three times more likely than Aussies to watch Rugby World Cup on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 7.4 per cent of Australians aged 14+ almost always watch Rugby World Cup matches on TV and another 6.8 per cent watch occasionally. The survey, which was carried out in the year to June 2015, also shows that 27.9 per cent of New Zealanders aged 14+ almost always watch Rugby World Cup matches on TV, with an additional 12.2 per cent tuning in occasionally. In both Australia and New Zealand, 45 per cent of Rugby World Cup viewers are aged 50+ and only 27 per cent are aged 14-to 34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, RUGBY WORLD CUP LIMITED, ALL BLACKS, WALLABIES