TRUST

New Zealand PM Jacinda Ardern has highest Net Trust Score of all political leaders while Australian PM Scott Morrison has a Net Distrust Score to overcome

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Mar-20

A special Roy Morgan survey on ‘Trust’ and ‘Distrust’ of government leaders shows New Zealand Prime Minister Jacinda Ardern scores the highest ‘Net Trust Score’ of all – meaning the ‘Trust’ felt toward the New Zealand leader far outweighs the ‘Distrust’ – according to a special Roy Morgan Snap SMS Survey of 974 Australians aged 14+ conducted over the last two days. Other leaders to score highly on Net Trust include Opposition Leader in the Senate Penny Wong, Victorian Premier Daniel Andrews, NSW Premier Gladys Berejiklian and former ALP Deputy Leader Tanya Plibersek. Prime Minister Scott Morrison is mentioned as a ‘Trusted’ leader by more Australians than any other. However, there are far more Australians that have a ‘Distrust’ of the Prime Minister than ‘Trust’ him – leaving Morrison with a ‘Net Distrust Score’. Other prominent political leaders that have ‘Net Distrust Scores’ include Home Affairs Minister Peter Dutton, US President Donald Trump and former National Party Leader Barnaby Joyce.

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ROY MORGAN LIMITED

Facebook needs years to regain trust

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Original article by Zoe Samios
The Australian – Page: 19 : 2-Aug-19

Facebook’s chief marketing officer Antonio Lucio has conceded that it will take years for the social media giant to regain the trust of consumers and advertisers in the wake of a series of scandals. He has told the AdWeek conference that trust is built through "very meaningful action" rather than mere words. Meanwhile, Facebook executive Ime Archibong says the company still has much work to do to address some consumer concerns, including how it deals with hate speech.

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FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, UNITED STATES. FEDERAL TRADE COMMISSION

‘One of the least-trusted on the planet’: Rio chief’s stark warning to miners

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Original article by Nick Toscano
The Sydney Morning Herald – Page: Online : 30-Oct-18

Rio Tinto CEO Jean-Sebastien Jacques will address the International Mining and Resources Conference in Melbourne on 30 October. He will note that mining is one of the world’s least-trusted industries, and that mining companies must take action to address this. Jacques will also tell delegates that Australian mining companies should focus more on highlighting the economic contribution of mining and how it improves people’s lives. Meanwhile, Rio Tinto has advised that a non-binding deal to sell its 45.05 per cent stake in the Simandou iron ore project in Guinea to Chinalco has lapsed.

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RIO TINTO LIMITED – ASX RIO, ALUMINIUM CORPORATION OF CHINA LIMITED

Ogilvy’s secret to spotting fake news

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Original article by Stephen Brook
The Australian – Page: 26 : 6-Nov-17

Sam Tatam, a behavioural strategy director with Ogilvy Change is to give a keynote speech at the upcoming Public Relations Institute of Australia conference. His address, "Powerful Ideas and Influence", will look at how the public relations industry can best get its messages across in the current climate of fake news. Tatam says people tend to trust information if they feel that large numbers of other people also trust it, while being honest about something that has previously being hidden also helps to engender trust.

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OGILVY CHANGE, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, PUBLIC RELATIONS INSTITUTE OF AUSTRALIA

Is truth the first victim of research automation?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Aug-17

As artificial intelligence gets smarter, automated market research and survey programs are becoming ubiquitous. But is truth the first victim of automation. According to David Autor, an economist at MIT, this kind of automation is best applied to explicit, codifiable procedures where automation vastly exceeds human labour in speed, quality, accuracy and cost efficiency. Tasks that have proved most difficult to automate, he adds, are those that demand flexibility, judgment and common sense. Automated surveys are good at posing the questions and collecting, even organising the answers – that is a rational, codifiable procedure. But what about the analysis of oceans of data? That is where the human traits of flexibility, judgment and common sense come into play. According to the Roy Morgan Research Institute, trust and truth are treasures in a world of disposable, phoney information. The Australian Human Rights Commission trusted Roy Morgan’s human driven processes when it commissioned a study on sexual assault and harassment in Australian universities, while Roy Morgan has been trusted to manage the longitudinal data collection for the Household Income and Labour Dynamics in Australia (HILDA) survey since 2009.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN HUMAN RIGHTS COMMISSION, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH, MASSACHUSETTS INSTITUTE OF TECHNOLOGY