Ogilvy’s secret to spotting fake news

Original article by Stephen Brook
The Australian – Page: 26 : 6-Nov-17

Sam Tatam, a behavioural strategy director with Ogilvy Change is to give a keynote speech at the upcoming Public Relations Institute of Australia conference. His address, "Powerful Ideas and Influence", will look at how the public relations industry can best get its messages across in the current climate of fake news. Tatam says people tend to trust information if they feel that large numbers of other people also trust it, while being honest about something that has previously being hidden also helps to engender trust.

CORPORATES
OGILVY CHANGE, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, PUBLIC RELATIONS INSTITUTE OF AUSTRALIA

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