TRUST – AUSTRALIA

The Role of Trust and Distrust in the 2025 Federal Election Webinar

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-25

Join Roy Morgan CEO Michele Levine to learn why the 2025 Federal Election will be decided by distrust rather than trust. In this compelling webinar, Michele reveals why this will be ‘The Distrust Election’: who Australians distrust more – Prime Minister Anthony Albanese or Opposition Leader Peter Dutton; how cost-of-living pressures and economic uncertainty are intensifying the political battle; the surprising politicians Australians actually trust (and why): how distrust changes voter behaviour and reshapes election outcomes; and what unexpected decision or external shock could swing the election result. Discover the reshaping of Australia’s political landscape – and what it means for Election Day. Watch the webinar on YouTube.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan CEO Michele Levine: Woolworths and Coles have gone from the Most Trusted to Most Distrusted in just over a year

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jan-25

In a dramatic shift in consumer sentiment, Woolworths and Coles have recorded the highest distrust since Roy Morgan began tracking brand trust in late 2017. Woolworths now replaces Optus as the most distrusted brand in Australia, while Coles has followed closely, recording the second-highest level of distrust on record. Roy Morgan CEO Michele Levine commented that "Distrust has a far more potent impact on consumer behaviour than trust. While trust creates loyalty, distrust can drive customers into the welcoming arms of more trusted brands. The reputational fall of Woolworths and Coles is a powerful reminder of the fragility of trust in today’s environment. The pandemic placed the major supermarkets at the centre of Australian lives. But the goodwill they built during that period has been reversed by perceptions of too profit-motivated and unaffordable pricing".

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, SINGTEL OPTUS PTY LTD

Australia Post, ABC, Aussie Broadband, CSIRO and Red Cross win most trusted services and communications brands in 2024

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Dec-24

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for services companies and communications brands. Over 200 brands were in the running for these awards, across the five categories of Services, Charities, Government Services, Media and Telecommunications. Aussie Broadband has been named Australia’s ‘Most Trusted Brand in Telecommunications’ for a third consecutive year, ahead of Amaysim and TPG. Red Cross has won the ‘Most Trusted Brand in Charities’ Award for the first time, ahead of the RSPCA and The Salvation Army. The ‘Most Trusted Brand in Services’ award has been won by Australia Post, one of the few brands that touches nearly all Australians on a frequent basis. The ABC has in turn been named the ‘Most Trusted Media Brand’, having led this category since the inception of the survey six years ago, while the CSIRO is the winner of the ‘Most Trusted Brand in Government Services’ for 2024.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND LIMITED – ASX ABB, RED CROSS SOCIETY OF AUSTRALIA, AUSTRALIA POST, AUSTRALIAN BROADCASTING CORPORATION, CSIRO

Bunnings is Australia’s most trusted brand again ahead of Aldi, Kmart and Toyota, while Big W and NRMA improve

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-24

Bunnings is the most trusted brand in the 12 months to September 2024. The hardware chain has held top spot as Australia’s most trusted brand for four consecutive quarters, since taking top spot at the end of last year from previous leader Woolworths. Filling out the top three most trusted brands for a third consecutive quarter are supermarket Aldi followed by discount department store Kmart. Toyota in fourth, Apple in fifth and Australia Post in sixth were all unchanged from last quarter. Meanwhile, Optus remains the most distrusted brand for a sixth straight quarter. The telco is followed by major supermarkets Woolworths and Coles; they held the top two spots as Australia’s most trusted brands in mid-2023, but they have since fallen completely out of favour, having lost well over 200 places in the trust rankings compared to a year ago.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, APPLE PTY LTD, AUSTRALIA POST, SINGTEL OPTUS PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL

Aldi the most trust supermarket as Coles, Woolies fend off fake discount claims

roymorgansocial Leave a comment

Original article by Danielle Long
The Australian – Page: 17 : 11-Oct-24

Research from Roy Morgan shows that Aldi is Australia’s most trusted supermarket brand in 2024, having risen from third place in 2023. Roy Morgan CEO Michele Levine says Aldi’s rise in the firm’s Trusted Brand Awards reflects factors such as the increased distrust of grocery giants Woolworths and Coles in the wake of recent scandals such as allegations of price gouging; Levine adds that consumers have responded positively to Aldi’s competitive pricing and commitment to quality. Woolworths and Coles are now the fourth and fifth most distrusted brands, according to Roy Morgan.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, COLES GROUP LIMITED – ASX COL

Elders is again crowned Australia’s Most Trusted Agribusiness Brand

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Oct-24

Roy Morgan has once again announced that Elders is Australia’s Most Trusted Agribusiness Brand. The back-to-back win for Elders, which also took out the Agribusiness Products and Services category for a second straight year, cements the Adelaide-based company as one of Australia’s leading agribusinesses. There were several other repeat winners including Zoetis, Bendigo Bank and GrainCorp, which backed up their wins in last year’s inaugural Trusted Agribusiness Brand Awards. The awards are based on interviews with over 1,000 Australians farmers, who were interviewed as part of Roy Morgan’s Farmer Agribusiness Brand Trust survey. More than 60 brands were measured as part of the study.

CORPORATES
ROY MORGAN LIMITED, ELDERS LIMITED – ASX ELD, ZOETIS INCORPORATED, BENDIGO BANK, GRAINCORP LIMITED – ASX GNC

It’s Official: Bunnings is Australia’s Most Trusted Brand

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Oct-24

Roy Morgan has announced the winners of the Trusted Brand Awards for 2024. The awards celebrate the exceptional trust established by these 20 brands across a diverse array of industries and services. Categories include supermarkets, retail, charities, automotive, insurance and government services. The winning brands have had an exceptional year by garnering high levels of trust, and low, or negligible, levels of distrust throughout the year. Impressively, 14 of the winners have built on their wins over the last two years and completed three straight victories as the most Trusted Brands in their respective categories. Additionally, five new brands are celebrating their first Trusted Brand Awards. Meanwhile, Bunning has won Roy Morgan’s coveted ‘Best of the Best’ Most Trusted Brand award, achieving this recognition for the first time. Consistently ranked among the top three Most Trusted Brands in recent years, Bunnings has maintained high levels of trust even as other formerly trusted brands experienced significant declines in their rankings.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED

Bunnings, Aldi and Kmart are Australia’s three most trusted brands, while Toyota, Bendigo Bank and Nike are on the up

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 13-Sep-24

Bunnings has again been crowned Australia’s most trusted brand in the 12 months to June 2024, retaining top spot ahead of supermarket Aldi and discount department store Kmart in third place. The hardware chain has now held top spot as the nation’s most trusted brand for three consecutive quarters, after previous leaders Woolworths and Coles fell down Roy Morgan’s rankings earlier this year. Roy Morgan CEO Michele Levine says the rapid slide down the rankings for both major supermarkets shows how quickly distrust can gain momentum and devalue a brand’s reputation. Meanwhile, Optus is once again the most distrusted brand in Australia, ahead of Qantas and Facebook/Meta.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, SINGTEL OPTUS PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, META PLATFORMS INCORPORATED, FACEBOOK

June 2024 Quarterly Update – Trust, Distrust and Australia’s Energy Dilemma Webinar

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 13-Sep-24

Join Roy Morgan CEO Michele Levine to discover Australia’s most Trusted and Distrusted brands (including dramatic changes in the rankings); if the plummeting distrust in Woolworths and Coles has continued; which form of energy Australians trust to provide a reliable supply; what percentage of Australians want nuclear power plants; if more men or more women want nuclear power, and whether Australians trust the government to make decisions on energy. Watch the webinar on YouTube.

CORPORATES
ROY MORGAN LIMITED

Rebuilding trust: A strategic imperative for company directors

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 14-Aug-24

In today’s corporate landscape, trust is not discretionary – it is a critical component of business success. Yet, many Australian company directors and corporate boards struggle with the pervasive issues of distrust and moral blindness. Reversing this requires strategies that go beyond traditional metrics and governance practices. Current metrics like the Net Promoter Score (NPS) focus only on positive sentiment and only on current customers, leaving a significant gap in understanding negative feedback, including broader distrust. To bridge this gap, it is essential to measure negative sentiment. To formulate a ‘Distrust / Moral Blindness’ strategy for company directors and corporate boards in Australia, it is essential to focus on approaches that directly address the root causes of distrust and moral blindness. These include emphasising the importance of Negative Sentiment Measurement, introducing the Net Trust Score (NTS) Framework (which balances positive trust against negative distrust), cultivating a culture of accountability, and developing a Distrust Mitigation Roadmap.

CORPORATES