TRUST – AUSTRALIA

A majority of Australians have no trust in telcos

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Oct-22

A special Roy Morgan telecommunications industry Trust Survey asked Australians about the telecommunications companies they trust and distrust, and what worried them about the recent data breach at Optus. The survey reveals that the data breach has driven distrust across the industry, with a majority of Australians indicating that they have either no trust in any telco or that they distrust all telcos. Unsurprisingly, Optus is currently the most distrusted telecommunications brand in Australia with more people now saying they distrust Optus than trust, which is a substantial difference to what was seen in the recent Roy Morgan Risk Report of August 2022 which had only a marginal Net distrust score. The normally deeply distrusted Telstra appears to have been the main beneficiary, with results indicating that more respondents say that they trust Telstra compared to those who distrust the brand. We also asked respondents what worries them about the Optus data breach; what is clear from the responses is that the data breach has made Australians highly aware and concerned about the risks of data piracy and privacy in general. This special Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,241 Australians aged 18+ on September 28-29, 2022.

CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS

Apple, Samsung, ABC and Wesfarmers among the big improvers in Roy Morgan’s latest Net Trust rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-22

Roy Morgan data scientists have analysed nominations from more than 21,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. Retailers continue to dominate the most trusted brands. The top five most trusted brands in June 2022 were Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart – all unchanged at the top of the rankings for three straight quarters. However, there were big improvers in the Top 20, led by Apple (which was up two places to seventh), Samsung (up two places to 13th), the ABC (up two places to 15th) and JB Hi-Fi (up one place to 17th). Wesfarmers also entered the top 20 for the first time. Meanwhile, BP has entered the top 20 list of Australia’s most distrusted brands, while brands including News Corp, Rio Tinto, Nestle, McDonald’s, Optus, AGL, BP and Uber all experienced rising distrust rankings during the year ending June 2022. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

CORPORATES
ROY MORGAN LIMITED

Special Roy Morgan Micro Webinar on the September quarter rankings for Australia’s most TRUSTED & DISTRUSTED brands dives into the differences by investors, premium consumers and supporters of different political parties

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21

Roy Morgan CEO Michele Levine and social scientist Dr. Ross Honeywill present the latest QUARTERLY rankings of Australia’s most TRUSTED and DISTRUSTED brands for the year to September 2021, and for the first time this special 20-minute Micro Webinar dives deeply into the data to look at who is driving the TRUST and DISTRUST of key brands. TRUST is well-understood as a driver of decisions made by consumers every day, but it is DISTRUST that is often overlooked. DISTRUST is not just an absence of TRUST, it can be much more dangerous than that for brand health and relevance in the marketplace. As an example of the damage that can be done we must consider the ‘Arc of DISTRUST’ which has been on display recently with continuing protests in the streets of our Capital Cities concerning vaccine mandates and pandemic-related legislation. The webinar also highlights the Top 20 most TRUSTED brands which are led by supermarkets and retailers including Woolworths, Coles, Bunnings, ALDI and Kmart. One of the big improvers in the September quarter has been the ABC – now ranked 14th overall for Net Trust. As well as the most TRUSTED the webinar also highlights the Top 20 most DISTRUSTED brands in the September quarter, and the big movers include Harvey Norman (now in the Top 10 most DISTRUSTED brands), Google (which is now the third most DISTRUSTED brand) and oil companies Shell and BP – which are both now in the Top 20 most DISTRUSTED brands. The webinar also dives deeply into how investors, supporters of different political parties (ALP, Liberal and Greens supporters), and Premium consumers such as ‘NEOs’ view leading brands and companies for both TRUST and DISTRUST. To learn more about what drives these key consumer and investor segments

CORPORATES
ROY MORGAN LIMITED

Their ABC: no so trusted anymore

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Original article by Evan Mulholland
The Spectator Australia – Page: Online : 22-Oct-21

The ABC has fallen from 10th to 19th place in Roy Morgan’s latest ranking of Australia’s most trusted brands. In a webinar discussing the results of the survey, Roy Morgan social scientist Dr Ross Honeywill comments that the ABC has now fallen from fifth place in just two years, while Roy Morgan CEO Michele Levine says that a lot more people seem to be of the view that the ABC is biased than was previously the case. Declines in its trust rating in Roy Morgan’s monthly net score rankings appear closely linked to media controversies of which the ABC was at the centre.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION, ROY MORGAN LIMITED

Rio finds trust low after Juukan

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Original article by Lachlan Moffet Gray
The Australian – Page: 16 : 1-Oct-21

Rio Tinto’s survey of traditional owners in the Pilbara shows that the resources group still has much work to do in repairing strain relations in the wake of the destruction of ancient indigenous rock shelters at Juukan Gorge in 2020. One of the traditional owner entitles expressed the view that Rio Tinto is doing the "the bare minimum" to rebuild its reputation with indigenous Australians. Rio Tinto CEO Jakob Stausholm says that listening to indigenous groups will be a priority as it seeks to rebuild trust.

CORPORATES
RIO TINTO LIMITED – ASX RIO

Supermarkets are the most trusted brands but Department Stores Myer, Kmart, Big W and Target are the big improvers

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

Data from Roy Morgan shows that Australia’s top four most trusted brands are Woolworths, Coles, Bunnings Warehouse and ALDI. Notably, there have been four big improvers in the June 2021 quarter, with department stores Kmart, Myer, Big W and Target all improving their standing as some of Australia’s most trusted brands. Kmart has entered the top 5, both Myer and Big W are new entrants to the top 10 and Target jumped seven spots in the quarter to be just outside the top 10. The Roy Morgan analysis also reveals the top 20 list of Australia’s most distrusted brands, with Harvey Norman entering the top 20 list for the first time; brands including Amazon, Google, Twitter and Crown Resorts all experienced rising distrust rankings during the June quarter. Roy Morgan is presenting a special webinar on the top 20 most trusted and distrusted brands on September 14 at 11am.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, BUNNINGS WAREHOUSE, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, MYER HOLDINGS LIMITED – ASX MYR, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, AMAZON.COM INCORPORATED, GOOGLE AUSTRALIA PTY LTD, TWITTER INCORPORATED, CROWN RESORTS LIMITED – ASX CWN

Winners & Losers: Trust & Distrust in a post-COVID world – video presentation by Roy Morgan CEO Michele Levine & Social Scientist Dr. Ross Honeywill

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jul-21

The COVID-19 pandemic has thrown an important spotlight on which brands and industries Australians Trust and Distrust with the clear winners being those businesses able to respond quickly and proactively to customers’ needs such as leading supermarkets Woolworths, Coles and ALDI – all clustered near the top of the rankings with high Net Trust Scores while those dealing with high levels of Distrust include Social Media giant Facebook, Telecommunications provider Telstra and media company News Corp. In this one hour long presentation Roy Morgan CEO Michele Levine and Social Scientist Dr. Ross Honeywill dissect the drivers of Trust and Distrust across more than 20 industries and highlight what propels the companies performing well with high levels of Trust to the top of the rankings and what mistakes and missteps are made by those companies experiencing high levels of Distrust. It is often thought that the most valuable commodity a company can have is a high level of Trust in the brand, but when one examines the drivers of consumer decision making it is actually Distrust which is a more powerful driver of consumer behaviour. Of course it’s important for a company to have a high level of Trust amongst its customers, but that can be more than cancelled out by a rising level of Distrust. Some recent examples include the ‘Fake News’ scandals that have enveloped Facebook, the accusations of poor treatment and low payment of workers at Amazon, the allegations of sexual harassment at AMP and the destruction of the 46,000 year old Juukan Gorge indigenous heritage site by Rio Tinto – all of which have led to high and rising levels of Distrust in these companies. Although Trust is key to building a brand, Distrust can easily destroy that same hard-won reputation in a far quicker time-frame. To explore the ‘Winners & Losers’ of the COVID-19 pandemic please register and view the full video here:

CORPORATES
ROY MORGAN LIMITED

Supermarkets dominate Australia’s most trusted brands in 2021 led by Woolworths, Coles, Bunnings & ALDI

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Jul-21

Roy Morgan data scientists analysed nominations from more than 20,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. The COVID-19 pandemic has led to a retail sales boom on the back of record Government support for the economy, and it is perhaps unsurprising that leading supermarket and retail brands fill five of the top six spots as Australia’s most trusted brands. The latest Roy Morgan Risk Report reveals that the nation’s two largest supermarket brands, Woolworths and Coles, took out first and second places on the list of most trusted brands in the country in early 2021, followed closely by leading hardware retailer Bunnings Warehouse and fellow supermarket ALDI. The Roy Morgan Risk Report also reveals the top-20 list of Australia’s most distrusted brands, with several brands entering the top 10 for the first time including Amazon, Rio Tinto and Huawei, and brands such as Crown Resorts, Uber, Twitter and TikTok new entrants into the top 20 list. Leading banks including NAB, ANZ and CBA were among the big improvers on the distrust ladder with all three dropping well out of the top-10 most distrusted brands. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, AMAZON.COM INCORPORATED, RIO TINTO LIMITED – ASX RIO, HUAWEI TECHNOLOGIES (AUSTRALIA) PTY LTD, CROWN RESORTS LIMITED – ASX CWN, UBER AUSTRALIA PTY LTD, TWITTER INCORPORATED, TIKTOK, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Roy Morgan Image of Professions Survey 2021: In a year dominated by COVID-19 – health professionals including Nurses, Doctors and Pharmacists are the most highly regarded; but almost all professions down from pre-pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Apr-21

Health professionals have again been rated as Australia’s most highly regarded professions in Roy Morgan’s latest Image of Professions Survey, but there have been declines for almost all professions compared to four years ago. Of all 30 professions surveyed in 2021, only one profession, Union Leaders, increased their rating compared to four years ago, while 29 professions have a lower image now than in 2017 pre-pandemic. Some 88% of Australians (down 6% from 2017) now rate Nurses ‘very high’ or ‘high’ for their ethics and honesty, followed by Doctors on 82% (down 7% since 2017), Pharmacists on 76% (down 8%), School Teachers on 74% (down 7%), and Dentists on 71% (down 8%). These are the main findings of a Roy Morgan online survey conducted from April 13-22, 2021, with 1,267 Australian men and women aged 14+.

CORPORATES
ROY MORGAN LIMITED

Banks face trust crisis as customers go online

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Original article by Cliona O’Dowd
The Australian – Page: 15 : 14-Dec-20

Accenture has released a report which shows that the proportion of Australians who trust banks to look after their financial wellbeing has fallen from 43 per cent to 29 per cent since 2018. Alex Trott of Accenture says the rapid shift to digital banking in response to the COVID-19 pandemic may undermine the progress that banks have made in restoring consumers’ trust in the wake of the Hayne royal commission. The report notes that fewer consumers have changed lenders in 2020, despite growing distrust of the banking sector.

CORPORATES
ACCENTURE