Same same but different: the holiday habits of Millennials

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-16

A Roy Morgan Single Source survey has found that between April 2015 and March 2016, 69 per cent of Millennials (aged 18-34) reported taking at least one holiday in the preceding 12 months, compared with 70.7 per cent of Australians aged 35+. The survey also shows that 16.4 per cent of Millennials took their last holiday overseas, compared with just 12.6 per cent of non-Millennial. Meanwhile, 56.3 per cent of non-Millennials took their last holiday within Australia, compared with 51.2 per cent of Millennials.

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ROY MORGAN RESEARCH LIMITED

Holiday in one: the preferred destinations of Aussie golfers

Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-16

A Roy Morgan Single Source survey has found that 1.9 million Australians aged 14+ play golf either regularly or occasionally, and they are more likely to go on holiday than the average Australian. The survey, which was carried out in the year to December 2015, also shows that people who play golf either regularly or occasionally are considerably more likely than the average Australian to name Queensland as the state they would most like to visit on holiday in the next two years: 49.6 per cent compared with the population average of 40.6 per cent. Victoria (49.2 per cent) and New South Wales (47.9 per cent) also rate higher for golfers on their holiday wish-lists than for the average Australian. In fact, the only state which golfers have a below-average interest in visiting is South Australia.

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ROY MORGAN RESEARCH LIMITED

No kidding: parents of infants more likely than those of older children to take overseas holidays

Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

A Roy Morgan Single Source survey has found that more than 2.7 million Australians aged 14+ (or 13.9 per cent of the population) reported travelling overseas on their last holiday. The survey, which was carried out in the year to December 2015, also shows that just over 19 per cent of those overseas travellers were parents of children under the age of 16. Parents of infants aged 0-2 years were the most likely to holiday overseas (11.6 per cent), followed by parents of 12-15 year-olds (10.3 per cent). Meanwhile, 5.3 per cent of Australian-born parents of infants went overseas on their last holiday, compared with 23.5 per cent of parents who were born overseas.

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ROY MORGAN RESEARCH LIMITED

Australian holiday-makers’ top overseas destinations

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-16

A Roy Morgan Single Source survey has found that 2.7 million Australians aged 14+ (or 13.9 per cent of the population) took an overseas holiday in the year to December 2015. The survey also shows that 11.7 per cent of Australians whose last holiday was overseas travelled to New Zealand, ahead of England (10.4 per cent) and the US (10.1 per cent). While New Zealand was the most popular overseas destination among Generation X (15.4 per cent) and Generation Y (11.5 per cent), England was a clear favourite for Pre-Boomers (18.5 per cent) and Baby Boomers (14.3 per cent), and the US narrowly topped the list for Generation Z (10.7 per cent).

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ROY MORGAN RESEARCH LIMITED

Local knowledge: the lure of intrastate holidays

Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Mar-16

A Roy Morgan Single Source survey has found that 10.3 million Australians aged 14+ chose to stay on home soil for their last holiday. The survey, which was carried out in the year to December 2015, also shows that 73 per cent of Western Australians’ last domestic trip was within their home state, ahead of 69.4 per cent of people in New South Wales/Australian Capital Territory and 66.4 per cent of Queenslanders. In contrast, Tasmanians are the least likely to take an intra-state holiday, with more than half of them heading to the mainland on their last trip.

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ROY MORGAN RESEARCH LIMITED

We’re all going on a summer holiday

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 29 per cent of Australians aged 14+ whose last holiday was domestic travelled during the summer months. In contrast, 26 per cent chose to go on holiday in autumn, followed by winter (23 per cent) and spring (23 per cent). The survey, which was carried out in the year to September 2015, also shows that Tasmania is more likely than other states to attract holiday-makers during the summer months than any other season (35 per cent), while Brisbane is the most popular capital city for domestic holidays during summer (38 per cent).

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ROY MORGAN RESEARCH LIMITED

The preferred holiday spots of Aussie adventurers

Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-15

A Roy Morgan Single Source survey has found that 2.7 per cent of Australians aged 14+ engaged in some kind of adventure activity during their last holiday. The survey, which was carried out in the two years to September 2015, shows that 5.3 per cent of Australians who went overseas for their last trip engaged in adventure activity, compared with 2.2 per cent of those who holidayed at home. Meanwhile, 28.5 per cent of Australians who visited Latin America on their last holiday participated in adventure activities, ahead of Canada (14 per cent) and the South Pacific (nine per cent).

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ROY MORGAN RESEARCH LIMITED

The politics of holiday destination preferences

Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that a person’s Federal voting preference seems to influence the places they would like to take a holiday. The survey, which was carried out in the year to September 2015, shows that Australian electors planning to vote L-NP are 25 per cent more likely than the average voter to name both the Murray Mallee-Mildura-Swan Hill and Toowoomba/Darling Downs regions as a potential domestic holiday destination. ALP voters are 24 per cent more likely to nominate areas of the ACT outside of Canberra, while electors intending to vote for the Greens are 128 per cent more likely to prefer Freycinet National Park and 123 per cent more likely to prefer the Mt Buffalo-Mt Baw Baw-Lake Mountain region. Overseas destinations which appeal to L-NP voters noticeably more than the average Aussie elector include the United Arab Emirates (28 per cent more likely) and the Philippines (21 per cent), whereas ALP voters are 15 per cent more likely to nominate India as somewhere they would like to visit.

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ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

Theme park travellers head to where the fun is

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Nov-15

A Roy Morgan Single Source survey has found that 740,000 Australians aged 14+ visited at least one theme park on their last holiday. The survey, which was carried out in the year to September 2015, also shows that 55 per cent of holiday-makers whose last holiday was in Australia visited a theme park, compared with the 45 per cent of Australians whose last holiday was overseas. Some 33 per cent of the latter visited the US, ahead of Japan (15 per cent) and Singapore (12 per cent).

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ROY MORGAN RESEARCH LIMITED

Once is not enough: returning to a travel destination

Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that nearly 13 million Australians aged 14+ took at least one holiday in the year to September 2015. The survey also shows that for their last trip, 2.8 million people (or 21.2 per cent of travellers) opted for a holiday destination they had been to in the past. Some 42 per cent of Australians who chose Tasmania’s North West Coast for their last holiday did so based on their previous experience, ahead of the Victorian High Country (37.8 per cent) and Southport (36.9 per cent).

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ROY MORGAN RESEARCH LIMITED